Iconoclasm: A Survival Guide in the Post-Pandemic Economy
| Informative | 8.5 |
|---|---|
| Helpful | 8.5 |
| Easy to Read | 9 |
| Value for money | 8.3 |
In March of 2020, most of the world―along with our politicians―panicked. When presented with an unfamiliar threat in the form of the novel coronavirus, life as we knew it shut down. Without having a plan, we responded in a panic, with no understanding of the true risk to our health or our economy. Our collective reaction to the virus points to one crucial factor: We as a society do not question what we are told―potentially to our own detriment.
This book is not about pointing fingers and laying blame. It is about building an inquisitive spirit and forming our own opinions through critical thinking. It is about considering how to achieve success in a new way going forward.
In Iconoclasm: A Survival Guide for the Post-Pandemic Economy, author and iconoclast Tony Zorc outlines the strategies and insights of iconoclasm and how to not only survive but thrive in the post-pandemic economy.
Iconoclasm is about unlocking doors that seem to be shut―and ushering everyone through them. In these pages as you learn about the methodology of the iconoclast, you’ll discover the key to unlocking success in the current and post-pandemic panic economy, professionally and personally.
Description
Review
Key Take-aways
- Retail imitates life, life doesn’t imitate retail.
- COVID-19 has altered the future of retail, it hasn’t just accelerated it.
- Every brand needs to revisit its fundamental purpose.
- 10 retail archetypes: archetypal business models that are not only going to be resilient against competitors, like Amazon and Alibaba, but will actually allow brands to begin to thrive by focusing very clearly on what question consumers are asking, and on being the answer to that question.
Editorial Reviews
“Prophetic, inspiring and entertaining. Paints a clear picture of the post COVID world we are entering and how retailers must adapt to thrive.”―Ian McMilan, Global Retail Marketing Lead, Nike
“A vivid and meticulously researched picture of the post-COVID landscape and a strategic roadmap for retailers across all categories.”―Christina Fontana, Head of Fashion and Luxury for Tmall, US and Europe
“Clears the fog around a post-pandemic retail landscape, and shines a spotlight on resilient retailers who will find a way to thrive within it.”―Harley Finkelstein, president, Shopify
“Presents retailers and landlords with a comprehensive view into the future of our industry, offering practical advice about how we can not just survive, but thrive in a post-pandemic world.”―Mark C. Toro, Chairman, North American Properties
“In a time of massive upheaval in retail, Doug Stephens not only astutely identifies the core issues retailers now face, but provides a set of answers, directions, and key retail archetypes from which to learn. If you want to resurrect your retailing for a new era, then pay attention to his conclusion: ‘Every company is an experience company.’”―B. Joseph Pine II, co-author of The Experience Economy: Competing for Customer Time, Attention, and Money
More about the author
Tony Zorc is an iconoclast, a successful technology entrepreneur, a Crossfit athlete, and a husband and a father. He started Accounting Seed―the world’s first accounting platform―out of nothing during his spare time on weekends and nights in 2008. Today, Accounting Seed is disrupting the cloud accounting industry and has over one thousand customers and fourteen thousand users, and has sustained double digit growth for over ten consecutive years.
Tony has a degree in accounting from Hope College. Fitness is key to Tony’s daily routine, he loves all things science-fiction, and he is a lifelong LEGO hobbyist. –This text refers to the hardcover edition.
Tony Zorc
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