How to Win Friends and Influence People
| Informative | 8.5 |
|---|---|
| Helpful | 8.5 |
| Easy to Read | 9 |
| Value for money | 8.3 |
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Simon & Schuster Audio is proud to present one of the best-selling books of all time, Dale Carnegie’s perennial classic How to Win Friends and Influence People, presented here in its entirety.
For over 60 years the rock-solid, time-tested advice in this audiobook has carried thousands of now-famous people up the ladder of success in their business and personal lives. With this truly phenomenal audiobook, learn:
- The six ways to make people like you
- The twelve ways to win people to your way of thinking
- The nine ways to change people without arousing resentment
And much, much more!
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Key Take-aways
- People are emotional. They enjoy working with people they like. Prospects buy from reps they trust even if the product itself is subpar.
- You need to practice six habits to make yourself likable:
- Show genuine interest in the person you’re talking to.
- Smile more.
- Mention the person’s name more.
- Listen more.
- Talk about the person’s interests.
- Make the person feel important in a sincere way.
- Avoid confrontations. There’s no use criticizing or arguing even if you’re right—you’re only making people dislike you.
- Look at the situation from the other person’s perspective. Great sales reps have a deep understanding of their prospect’s point of view, which helps them craft compelling pitches.
- The best way to influence people is by talking about their needs and showing them how to achieve it. The same logic applies to sales. If you can’t identify their needs, your prospects will never be interested in whatever you’re saying, even if you have the right solution.
About the book
As a salesman at one point in his life, author Dale Carnegie made his sales territory the national leader for the firm he worked for. Carnegie eventually ended his sales career and taught public speaking, earning up to $500 every week — the equivalent of $11,800 today. Even Warren Buffet, one of the most successful investors of the 20th century, took Carnegie’s course at age 20.
Fortunately for us, all the same lessons were packaged into the now famous book,How to Win Friends and Influence People.
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