Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next
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Build a continuously learning and adapting organization that can extract increasing levels of business, customer and operational value from the amalgamation of data and advanced analytics such as AI and Machine Learning
In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator.
The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise.
The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning.
By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation.
From the Publisher
Key Take-aways and Learnings
“Bill’s book is what many of us in the industry have long been waiting for: a brain dump of his brilliant ideas, templates, and illustrations on how to use data to transform an organization.”
Doug Laney, Data and Analytics Strategist, Adjunct Professor at the University of Illinois Gies College of Business
“This book is a call to action for organizations that seek higher levels of performance. Bill’s book reminds us of the importance of evidence-based decision making, continuous learning of and continuous improvement through the lens of data and the value of analytics.”
Elizabeth B. Davis, PhD., Dean of the School of Economics and Business Administration, St. Mary’s College of California
“In this refreshing book, Bill delves into impressive areas of new research questioning the economic value of data and digital transformation that can be used to tackle the most pressing issues in today’s volatile business environment.”
Mouwafac Sidaoui, Dean of the School of Business, Menlo College
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