4.5 out of 5
117 reviews on Udemy

VPs and Directors of Product Management: Finding Excellence

Succeeding in an intense, stressful, invigorating job
Todd Birzer
885 students enrolled
English [Auto]
At the completion of this course, you will have the tools and approaches you need to find excellence as a VP/Director of Product Management - managing four key relationships (with executives, engineers, sales and marketing, and your product managers), and meeting their needs by running ten key processes (spanning market intelligence, strategy, new product development, sales support, and structuring, building, and guiding a product team)

This job of a VP or Director of Product Management, or Head of Product, is incredibly tough and has incredible upside opportunities. In this intense, stressful role, we all need help. This course has been designed to help you find excellence in this role, to help you find success.

We’ll look at four key relationships that we need to manage well – with our executive leadership teams, with our engineering and technical teams, with sales, marketing, and customer support teams, and with our own product management team.

These groups all have different needs from us, and to meet these needs we’ll step through ten key processes. Seven of the processes guide the pace and content of our teams’ product management work, including market intelligence, strategy, new product development, and sales support. An additional three processes are focused on building, guiding, and structuring a product team, and finding the magic of teamwork.

This course includes practice activities, company examples, case studies, step-by-step guidance, and templates. The examples span all the varieties of product management – including software, hardware, and services. All tools, templates, and course materials are available for download.

If you are in this job today, or are a senior product manager looking to move into this role, my goal is to get you the knowledge, approaches, and tools you need to find excellence.

It’s a crazy, tough, rewarding job, and we all need help.

I hope you’ll join us!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.5 out of 5
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5 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
VPs and Directors of Product Management: Finding Excellence
$29.98 $22


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