4.9 out of 5
4.9
5 reviews on Udemy

The Ultimate Google Shopping Course

The step-by-step Setup & Strategies to drive Profitable Sales to your eCommerce Store
Instructor:
Kurt Prosser
24 students enrolled
google shopping
ecommerce strategy
google ads
dropshipping
google shopping set up
product marketing

AVOID WASTED AD SPEND & COSTLY MISTAKES

Faster Path to Profits… Skip the Trial & Error Learning Curve

Google Shopping is one of the best channels for small to midsize eCommerce stores, but there many “money traps” that can waste your ad spend and cost you countless hours of wasted time. Get access to our set-by-step Setup & Unique Strategies to drive Profitable Sales from Google Shopping fast!

PROVEN STRATEGY TO SCALE SALES AND PROFITS

Our Unique Strategy… Cuts Wasted Ad Spend by 65% and Grows Profits

Our Keyword Targeted Campaign Method (KTC Method™) for small to midsize eCommerce stores helps increase your sales and profits by shifting your ad spend to the best keywords and traffic! It is sort of like fishing with a fish finder or underwater camera as oppose to mindlessly casting your fishing line in the water and hoping to catch a fish.

Why I Created This Course?

Many new eCommerce Store Owners waste countless hours and thousands of ad dollars “trying to figure out” Google Shopping with little or no results. Often times, the issues that are holding them back are simple and avoidable…we call these “Money Traps”!
Money Traps” include only using only one Google Shopping campaign, using Smart Campaigns, using wasteful Shopify apps promising to deliver “traffic”, not optimizing the data feeds, etc… unfortunately, there are too many to list!

After speaking with hundreds of small business owners, and learning their struggles, I get it… some of you cannot yet afford an agency like Easton Digital or you simply want to learn on your own.

This is why I created this course. It gives you our proven system and step-by-step instructions to get you started on the right track and avoid countless hours and those painful “Money Traps”.

Who Can Benefit From This Course?

Anyone can use the knowledge found in The Ultimate Google Shopping Course and apply it to their eCommerce store. People who would benefit most from purchasing this course are:

  • Online store owners: New or established store owners looking to grow their sales and profits with a proven system designed for small to midsize advertisers

  • Anyone new to Google Shopping: Digital marketers, freelancers and agencies looking for advanced Google Shopping training and instructions for the KTC Method™

  • Entrepreneurs: Who are ​looking for product strategies and guidance to create a successful eCommerce business using Google Shopping

  • High Ticket Dropshippers: Get started on the right track and short cut your success with a winning Google Shopping strategy that works for your products

  • Amazon Sellers: Looking to grow off Amazon? Use the KTC Method™ with your AMZ PPC data to target high ROI google searches and drive them to your Shopify store

Module 1

1
Course Introduction
2
1a. Goals For This Course
3
1b. Course Overview... Three Buckets
4
1c. It all Starts with Strategy

Module 2

1
2a. Intro to Paid Traffic
2
2b. What is Google Shopping
3
2c. Google Shopping vs Google Ads vs Google AdWords
4
2d. Google Shopping Profit and ROAS Benchmarks

Module 3

1
3a. Customer Journey 101
2
3b. Customer Journey Advanced - DNVB and Custom Journey Funnel & Loop
3
3c. Customer Journey → Marketing Mix → Google Shopping → KTC Method
4
3d. Breakout Campaign Method - Advanced Strategy
5
3e. Smart Campaigns Pros and Cons
6
3f. Search Ads, Display Ads and Youtube Ads

Module 4

1
4a. Google Shopping Product Category Marketing Framework
2
4b. Aliexpress Dropshipping
3
4c. Print on Demand
4
4d. High Ticket Dropshipping
5
4e. Dropshipping Advanced Training
6
4f. Digitally Native Vertical Brands
7
4g. Amazon Sellers
8
4h. New Product Ideas
9
4i. Google Profit Rainbow

Module 5

1
5a. How Everything Fits Together… Product to Sale
2
5b. Create a Google Ads Account
3
5c. Setup Conversion Tracking for Google Ads
4
5d. Setup a Google Merchant Center Account
5
5e. Product Data Feed Setup
6
5f. Data Feed Advanced Optimization
7
5g. Shopify Google Shopping Feed Setup
8
5h. Keyword Research & Opportunities

Module 6

1
6a. KTC Method Review
2
6b. Shopping Campaign Setup
3
6c. Shopping Campaign Setup Walkthrough

Module 7

1
7a. Launch Phase Overview
2
7b. Launch Phase Instructions and Checklist
3
7c. Growth Phase Overview
4
7d. Growth Phase Instructions and Checklist

Module 8

1
8a. Advanced Bid Strategies
2
8b. Google Text Ads Instructions
3
8c. Google Dynamic Remarketing
4
8d. Google Merchant Center Programs
5
8e. Remarketing Lists for Search Ads
6
8f. Bing Shopping
7
8g. Using an agency

Bonus Material & FAQ

1
Frequently Asked Questions
2
Keyword Targeting and Strategy
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

7 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
The Ultimate Google Shopping Course
Price:
$218.98

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