The Complete E-Commerce Bootcamp – Build a Shopify Shop

In this lecture we are talking about the Shopify Platform in General and present the Key Features of Shopify

• One Inventory, Multiple Sales Channels

• In Person

• Selling online

• Via Buy button, Facebook, Pinterest, Twitter

• Free and Paid Themes

• Apps to extend the functionality

• A Variety of Payment Gateways

• Pages and Blog

• A great Community

• Dedicated Support Team

• CDN via Fastly

• DDoS Protection and Scalability

Throughout the course we provide you with an e-book and necessary action steps. You can download this material and print it out.

This Quiz gives you a quick overview of Shopify and introduces the most important parts

This page is for your branding and design guideline. Print it out and fill in missing parts.

We talk about the Branding and the Marketing

In this section we will go through the initial signup and shop setup. We set a shop name, configure our contact email addresses and select a plan.

In this section we sign up to Shopify

In this section we go through the dashboard and the different available sales channels in Shopify. It is the foundation of how you work with Shopify.

In this lecture we go through the general store settings.

We will give the shop a name and a description and we will explain why this is important.

In this section you will add your first products to the store. We will talk about product descriptions, variations.

We add a title, picture and description.

Variants, Discounts, Inventory

In this section we show you how you can get the most out of your product pictures. From great tips for pictures to simple post-editing. We are talking about Snapseed or Adobe Photoshop of Android/iPhone.

Additional Material after this lecture:

https://youtu.be/Uq4_C3SluCs?t=3m16s

Here we are going through the 3yes rule. We will show you great ideas how to pump up your conversion of your store. Additionally we talk about Scarcity.

We see what Shopify can do for you in terms of inventory.

In this page we show you all you need for your product pictures, product descriptions and digital downloads

Lets talk for a second about the importance of pages and blogs. Pages are a great way to help customers find out about your store, who you are and create trust in you. Blog Articles are a perfect way to create content-marketing and help get traffic to your page. If you are the leader in your niche, you should also show it via your blog. Build a great community!

In this page we will add a simple contact-us and a FAQ page. We will also add the navigation elements so that customers can reach our pages easily.

We add these pages to keep customers better informed and raise our credibility level.

On this page of the e-book you can learn more about blogs, pages and content

In this lecture we go through the theme settings. We show you exactly how you can add, remove and edit sections such as the header, the footer or the main page. Add Maps or a Gallery to your Homepage and impress with a different font or coloring.

It all starts with the logo. You should actually spend a few hours and a few hundred dollars on a great designer. It is worth it.

But for a starter we will create our own logo quickly directly in the browser.

Alternatively we will show you a great platform that designs logos for cheap.

On this page of the e-book you get all the information you need for the blogs, pages and beautiful banners and ads

Here we select the countries we ship to.

• Approaches to Shipping, manual, outsourced, drop shipping

• Pricing methods, weight/order amount

In this lecture we talk about payment settings.

• Can be country specific because not all payment processing options are available in all countries

• Therefore will talk about the general approach and concepts:

Bogus Gateway

Some Well known payment options (Shopify payments, Stripe, Paypal)

Setting up a payment processing option

Testing

• Things to watch out for/consider:

You can (and probably should) offer more than one payment method (could help conversion)

The setup process for each will likely vary slightly

Watch out for the best rates (i.e. some are more expensive than others)

Watch out for additional Shopify charges for using some payment options

Make sure to thoroughly test before releasing

Here we have a closer look to the available checkout settings

Checkout with Amazon

• what are app’s

• why should I use them

• Basic process of integration

• some require modifying source code

• some are not well supported

• some are paid and some and free

• Read the details and check the reviews!

• product reviews

https://apps.shopify.com/product-reviews

https://apps.shopify.com/yotpo-social-reviews

• trust creation

https://apps.shopify.com/trust

https://apps.shopify.com/mcafee-secure

• email marketing/collection

https://apps.shopify.com/mailchimp

• label printing

• The differences and similarities between monitoring financial performance and bookkeeping

• Information that Shopify supplies is mostly non-financial so we need to look outside of shopify for both Financial Performance and Bookkeeping solutions.

• Exporting data from Shopify

• How to use data to track profitability of stock items

• How to use data to calculate overall store profitability

• Problem with doing this regularly is that it takes time

• Starting off - spreadsheets are fine

• Getting bigger - cloud bookkeeping packages, QBO, Xero, Wave, differences and similarities

• Example of how to setup Xero Integration

• Once you start growing seek professional advice

• Integration setup - ask for advice to get things right first time

• Sales Tax - watch the limits

• Tax in general - be careful

A general overview of the orders sections of shopify admin

In this lecture we show you how we can place a manual order. We also take a brief look at abandoned checkouts

In this section we signup Google Analytics and connect it to shopify

Here we go through the basic and real-time reports and see what kind of information we get out of them.

Lets track exactly how many customers are adding items to the cart,
entering shipping informations and actually buying something. We can use
this for several different things, such as special blog-entries which
advertise a product or other sites and see where customers stop in the
sales funnel.

Here we are going to get in-depth information directly in Google Analytics about Customers searching on our shopify store.

Here we make sure that when bots and spiders go to your site that they are not recorded as customers. Also we show you a great way of removing any spam from your Google Analytics data!

In this last lecture we summarize the Analytics Section and give you more information to print out.

Internal Shopify Domains vs. External Domains. Fcomet.com is a good option.

We can have several different email addresses for our store. We set it up in a way that it makes sense for our customer and creates even more trust in us.

If you add a facebook page you can reach your customers even faster with promotions, new blog articles or new products. You should do this early on!

We add a Mailchimp integration and send out newsletters

This page summarizes everything you need to know to get your store live!

Thank you for taking part in this course. In this final lecture we go through an extensive store checklist to make sure everything is up and running correctly. 

We hope you liked our course.

If you have any questions feel free to reach out to us in the forum at any time!

Thomas & Andrew