4.43 out of 5
4.43
283 reviews on Udemy

Tableau for Business Analytics and Marketing

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.
Instructor:
John David Ariansen
1,903 students enrolled
English [Auto]
How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
What KPIs are important in the marketing space
How to create a demographic dashboard

Do you have the desire to analyze marketing data?

Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

  • What KPIs are important in the marketing space

  • How to visualize these KPIs

  • How to create a demographic dashboard

  • How analyze email marketing data

  • How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

  1. Data Informed Buyer Persona

  2. Email Marketing Analysis

  3. Promotion Impact Analysis

In these three case studies we will build out data visualizations that will uncover the key trends that matter.

Content and Overview

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.

What You Will Learn

-How to leverage Tableau to solve real world problems

-Build a data driven buyer persona using Tableau

-Analyze Email Marketing data with Tableau

-Quantify the Impact of a Marketing Campaign with Tableau

Introduction

1
Introduction
2
BONUS: Learning Paths
3
Why?
4
Beginner vs. Advanced Tableau User Course Path
5
3 Quick Ways to Apply Tableau to Increase Marketing ROI
6
Student Testimonial
7
Get the materials

Buyer Persona Case Study

1
Update on Udemy Reviews
2
What is a buyer persona?
3
Demographics Dashboard Overview
4
Types of Marketing Data Sources
5
Data Source Download
6
Connecting to the Data Source
7
Building KPI Indicators
8
Sales Analysis Visualizations
9
Visualizing Demographics
10
Building the Dashboard
11
Environmental Initiative Use Case
12
Connecting to Survey Data
13
Working with Survey Data
14
Survey Analysis Recommendation

Email Marketing Analysis

1
Email Marketing Dashboard Introduction
2
Data Source Download
3
KPI Indicators
4
Treemap
5
Click Through Rate Bar Chart
6
Time and Day Heatmap
7
Building the Email Marketing Dashboard
8
Investigating the Master Email List
9
Potential Reasons for Low Click Through Rate
10
Digging into the Data

Marketing Impact Analysis

1
Introduction to the Promotion Impact Dashboard
2
Data Source Download
3
Exploring & Connecting To the Data
4
Sales Visualizations
5
Promotional Calendar
6
Building the Promotional Dashboard

Tableau 101

1
Section Introduction
2
Download Tableau Public(For Free!)
3
Tableau Desktop vs. Tableau Public
4
Data Connection Screen
5
Dimensions vs. Measures
6
Show Me Tab
7
More Content Coming 5/2019

Bonus Lectures

1
***YOUR SPECIAL BONUS***
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.4
4.4 out of 5
283 Ratings

Detailed Rating

Stars 5
142
Stars 4
85
Stars 3
41
Stars 2
10
Stars 1
5
30-Day Money-Back Guarantee

Includes

3 hours on-demand video
7 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Tableau for Business Analytics and Marketing
Price:
$218.98 $149

Community

For Professionals

For Businesses

We support Sales, Marketing, Account Management and CX professionals. Learn new skills. Share your expertise. Connect with experts. Get inspired.

Community

Partnership Opportunities

Layer 1
samcx.com
Logo
Register New Account
Compare items
  • Total (0)
Compare
0