Social Media Strategy Made Simple for Small Businesses
Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
No graphic design or marketing experience needed.
Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.
Attendees will learn:
- How to set up your social media pages correctly
- How to create a simple step-by-step social media strategy that will work for your business
- How to identify where your audience is and keep them engaged
- How to know what your clients are doing and what people are saying about you
- How to stay current with the content
- The psychology behind what makes someone share information online
- What time saving tools to use
- How to connect the dots from social media to SALES!
- How to create high quality picture graphics without special software
- How (and what) to measure to determine your ROI (Return on Investment)
Course Overview
This lecture highlights what we will cover in this course.
Introduction to Social Media
This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.
This lecture offers students a downloadable version of the Conversation Prism.
Overview of Creating a Social Media Plan
In this lecture we'll go over the process for creating an effective social media plan.
Goal Setting and KPI (Key Performance Indicators)
In this lecture we'll take a look at common social media goals and key performance indicators.
This worksheet helps students clearly define their social media goals.
The Discovery Stage
In this lecture students will get the opportunity to explore how they want to position their brand through social media.
In this lecture we'll break down who your target audience is and where they are online.
The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.
In this lecture we'll look at how spying on your competition can benefit your soicial media plan.
Deciding What Social Media Sites Should You Be On
This lecture outlines the basics for what social media sites students should consider and why.
This lecture gives students insight into the different demographics associated with social media sites.
This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.
This lecture provides an overview of Facebook.
Here are some additional resources for getting started with Facebook.
This section provides an overview of Twitter.
This lecture provides an overview of LinkedIn.
This lecture provides an overview of YouTube.
In this lecture we'll take a look at Pinterest.
In this section we'll cover an overview of instagram.
This lecture covers an overview of Google+.
Social Media and Content Marketing
Communicating Through Social Media
In this lecture will discuss how to communicate and interact with your social media audience.
The Psychology of Social Media
Pushing Out Your Content through Social Media
Coupons, Ads, Promotions, & Sweepstakes
Integrating Social Media with Your Website
Integrating Your Social Media Campaign Offline
Don't Forget About Email Marketing
Bonus Materials -- Tips, Tools & Tricks for Getting Your Social Media Plan Done
Tracking Your Performance
Wrap Up
Bonus Materials
This includes additional bonus marketing materials.
This section includes bonus material on SEO and website best practices.
Community
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For Professionals
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For Businesses
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Partnership Opportunities
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