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Social Media Strategy Made Simple for Small Businesses

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.
Instructor:
Darcy Sullivan
18,035 students enrolled
English [Auto]
How to set up your social media pages correctly
How to create a simple step-by-step social media strategy that will work for your business
How to identify where your audience is and keep them engaged
How to stay current with the content
What time saving tools to use
How to connect the dots from social media to SALES!
How to create high quality picture graphics for free without special software
How (and what) to measure to determine your ROI (Return on Investment)
How to integrate social media into other marketing campaigns
Understand the foundations of Facebook, Twitter, Youtube, Google+, Pinterest, LinkedIn and Instagram
Understand how to interact and communicate with customers on social media

Together, we’ll go through the steps to create an easy to execute social media strategy perfect for your business.

No graphic design or marketing experience needed.

Whether you’re just getting started or already have a social media campaign in place, this will get you to the next level.

Attendees will learn:

  • How to set up your social media pages correctly
  • How to create a simple step-by-step social media strategy that will work for your business
  • How to identify where your audience is and keep them engaged
  • How to know what your clients are doing and what people are saying about you
  • How to stay current with the content
  • The psychology behind what makes someone share information online
  • What time saving tools to use
  • How to connect the dots from social media to SALES!
  • How to create high quality picture graphics without special software
  • How (and what) to measure to determine your ROI (Return on Investment)

Course Overview

1
Introduction to Workshop

This lecture highlights what we will cover in this course.

Introduction to Social Media

1
Why Social Media is Perfect for Small Businesses

This lecture offer students an overview of why social media is a great marketing resource for small businesses, entrepreneurs, and start ups.

2
The Conversation Prism

This lecture offers students a downloadable version of the Conversation Prism.

Overview of Creating a Social Media Plan

1
Overview of Creating a Social Media Plan

In this lecture we'll go over the process for creating an effective social media plan.

Goal Setting and KPI (Key Performance Indicators)

1
Common Social Media Business Goals & Key Performance Indicators

In this lecture we'll take a look at common social media goals and key performance indicators.

2
Social Media Goal Setting & KPI Worksheet

This worksheet helps students clearly define their social media goals.

The Discovery Stage

1
Defining Your Brand on Social Media

In this lecture students will get the opportunity to explore how they want to position their brand through social media.

2
Defining Your Audience - Buyer Persona

In this lecture we'll break down who your target audience is and where they are online.

3
Social Media Buyer Persona Worksheet

The social media buyer persona worksheet will help students clearly define their target audience, interest, and mindset.

4
Spy on Your Competition

In this lecture we'll look at how spying on your competition can benefit your soicial media plan.

Deciding What Social Media Sites Should You Be On

1
What Social Media Sites Should You Be On?

This lecture outlines the basics for what social media sites students should consider and why.

2
Overview of Social Media Sites

This lecture gives students insight into the different demographics associated with social media sites.

3
Guide to Social Media Image Dimensions

This lecture provides the correct image dimensions that should be for some of the most popular social media outliets.

4
Facebook Overview

This lecture provides an overview of Facebook.

5
Getting Started with Facebook

Here are some additional resources for getting started with Facebook.

6
Twitter Overview

This section provides an overview of Twitter.

7
Getting Started with Twitter
8
LinkedIn Overview

This lecture provides an overview of LinkedIn.

9
Getting Started with LinkedIn
10
YouTube Overview

This lecture provides an overview of YouTube.

11
Getting Started with YouTube
12
Pinterest Overview

In this lecture we'll take a look at Pinterest.

13
Getting Started with Pinterest
14
Instagram Overview

In this section we'll cover an overview of instagram.

15
Getting Started with Instagram
16
Google My Business & Google+ Overview

This lecture covers an overview of Google+.

17
Getting Started with Google+ Pages for Business
18
Other Social Media Sites

Social Media and Content Marketing

1
Social Media and Content Marketing
2
Time Saving Techniques for Content Marketing

Communicating Through Social Media

1
Communicating through Social Media

In this lecture will discuss how to communicate and interact with your social media audience.

The Psychology of Social Media

1
The Psychology of Social Media

Pushing Out Your Content through Social Media

1
Automating the Process with Social Media Management Tools
2
My Favorite Social Media Magmement Tool

Coupons, Ads, Promotions, & Sweepstakes

1
Coupons, Ads, Promotions & Sweepstakes oh my!

Integrating Social Media with Your Website

1
Integrating Social Media with Your Website

Integrating Your Social Media Campaign Offline

1
Integrating Your Social Media Campaign Offline

Don't Forget About Email Marketing

1
Don't Forget About Email

Bonus Materials -- Tips, Tools & Tricks for Getting Your Social Media Plan Done

1
Tips, Tools & Tricks
2
Include High-end Graphics on a Low-end Budget
3
Post to Social Media at the Most Likely to be Viewed

Tracking Your Performance

1
Tracking Your Performance

Wrap Up

1
Wrap Up

Bonus Materials

1
Bonus Materials

This includes additional bonus marketing materials.

2
Website & SEO Bonus Materials

This section includes bonus material on SEO and website best practices.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

1 hours on-demand video
14 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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