Social Media Masterclass
This course provides you with the basics of social media and explains how to run your social media marketing through each of the five main social media platforms. By the end of this course you will have learned what the top five social media platforms are and how to use them to market your business to your target audience.
Introduction
This lecture is the introduction for the course.
Meet the Platforms
Social media marketing and advertising is much more than just posting to Facebook or throwing an image up on Instagram.
Let's meet Facebook.
This lecture will teach you all about Facebook page and using Facebook ads.
Let's meet Facebook Groups.
Let's look at Twitter!
In this lecture we'll go through Twitter.
Let's meet Instagram.
In this lecture we'll walk through Instagram.
Let's meet Pinterest.
In this lecture we'll go through Pinterest.
Let's meet LinkedIn.
In this lecture we'll go through LinkedIn
Let's meet YouTube.
In this lecture we'll go through YouTube.
Let's meet Snapchat.
Building a Social Media Strategy
In this lecture you'll learn about SMART Objectives and how to set them.
In this lecture you're going to learn about personas and how to create them.
In this lecture you'll learn about setting key performance indicators and targets.
In this lecture we'll talk about what your competition is doing.
In this lecture you'll learn the difference between content creation and content curation.
In this lecture you're going to learn all about social media monitoring.
In this lecture you're going to learn about using hashtags in your social media posts.
In this lecture you'll learn about ambassadors and influencers, and figure out how you can use them to your benefit.
In this lecture, you'll learn the way to engage on social media over and over again.
Social Media Advertising
In this lecture you'll learn to identify your goals for social media.
In this lecture you'll learn how to set an advertising budget and select a platform.
In this lecture you will learn how to segment your customers and write ad copy.
Editorial Calendar
When should I post online? How many times should I post per week? Does it matter where I post at various times throughout the day?
In this lecture you'll learn about organizing and scheduling your content.
In this lecture we're going to talk about social media topics.
Engagement
As you know by now, the main purpose or goal of social media for brands is to engage with your followers.
In this lecture we're going to talk about engagement and combating trolls.
In this lecture we're going to review responding to comments and DMs and re-following followers.
In this lecture we're going to talk about managing your online reputation and ethics around social media.
Community
- Connect
- Jobs
- Events
- Forums
- Groups
For Professionals
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For Businesses
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Partnership Opportunities
- Sponsorships
- Advertise with us
- List your Business
- List your Event
- List your Course