Social Media Marketing

In this lecture you will be introduced to your Instructor, Steven Matt, and hear welcome message about what you'll learn in the Social Media course.

In this lecture, you'll learn about the Loyalty Loop and how it relates to Social Media.

In this lecture, you will learn about to target your customers and identify the type of content they want to see. I will present a helpful tool called the Customer Person that will help you organize helpful content.

In this lecture, I review the five most popular social media platforms and the demographic statistics for each:

• Facebook

• Instagram

• Twitter

• Snapchat

• LinkedIn

In this lecture, I discuss the 80/20 rule, which says that you should be sharing non-promotional content 80% of the time and promotional content 20% of the time.

For the 80% of the time, you can include content that is not your own.

The 20%, which is promotional should be offers, deals, or exclusive access related to your products and services.

In this lecture, I review the best practices of social media:

• Follow the 80/20 rule

• Don't use more than 5 hashtags per post

• Consider the time of day

• Follow people that share your company's interests

• Do not purchase followers

• Engage your customers and non-customers for at least 10 minutes per day per social media platform

• Reply within 24 hours when people direct message you

In this lecture, I will demonstrate how to create a business page on Facebook.

In this lecture, you'll learn how to search for keywords that your customers are searching for.

In this lecture, I will demonstrate several methods of identifying content for your website, which you can then repurpose as taught in the next lecture.

In this lecture, I discuss the concept of repurposing content. The goal is to post the full blog post on your website's blog and then copy a short, intriguing sentence from that blog post and post it on their social media platforms linking to their blog.

In this lecture, I will talk about three different social media planners that allow you to schedule posts in advance:

• Buffer

• Hootsuite

• SproutSocial

In this lecture, you'll learn about Key Performance Indicators (KPIs) for measuring the effectiveness of your Social Media Marketing efforts.