3.79 out of 5
3.79
684 reviews on Udemy

Social Media Marketing

More than 80,000 business owners have taken my class since 2014 – it's now available online
Instructor:
Steven Matt
11,431 students enrolled
English [Auto]
Determine the social media platforms that your target customers use
Learn how to create repurposed content that attracts social media users and links them to your website
Evaluate and chosen a social media management tool for your business
Understand social media best practices

In this course, you will learn how to increase engagement on social media for purpose of growing your business.

  • Determine the social media platforms that your target customers use

  • Learn how to create repurposed content that attracts social media users and links them to your website

  • Evaluate and chosen a social media management tool for your business

  • Understand social media best practices

Introduction

1
Introduction

In this lecture you will be introduced to your Instructor, Steven Matt, and hear welcome message about what you'll learn in the Social Media course.

2
The Loyalty Loop and Social Media

In this lecture, you'll learn about the Loyalty Loop and how it relates to Social Media.

3
Customer Persona

In this lecture, you will learn about to target your customers and identify the type of content they want to see. I will present a helpful tool called the Customer Person that will help you organize helpful content.

4
Evaluate Your Website
5
Social Media Demographics

In this lecture, I review the five most popular social media platforms and the demographic statistics for each:

  • Facebook

  • Instagram

  • Twitter

  • Snapchat

  • LinkedIn

Social Media Best Practices

1
The 80/20 Rule of Promotional and Non-Promotional Content

In this lecture, I discuss the 80/20 rule, which says that you should be sharing non-promotional content 80% of the time and promotional content 20% of the time.

For the 80% of the time, you can include content that is not your own.

The 20%, which is promotional should be offers, deals, or exclusive access related to your products and services.

2
Social Media Best Practices

In this lecture, I review the best practices of social media:

  • Follow the 80/20 rule

  • Don't use more than 5 hashtags per post

  • Consider the time of day

  • Follow people that share your company's interests

  • Do not purchase followers

  • Engage your customers and non-customers for at least 10 minutes per day per social media platform

  • Reply within 24 hours when people direct message you


Creating a Social Media Profile

1
Creating a Facebook Business Page

In this lecture, I will demonstrate how to create a business page on Facebook.

Identifying Content Topics

1
Identifying Keywords

In this lecture, you'll learn how to search for keywords that your customers are searching for.

2
Identifying Content Topics

In this lecture, I will demonstrate several methods of identifying content for your website, which you can then repurpose as taught in the next lecture.

Repurposing Content

1
Repurposing Content

In this lecture, I discuss the concept of repurposing content. The goal is to post the full blog post on your website's blog and then copy a short, intriguing sentence from that blog post and post it on their social media platforms linking to their blog.

Social Media Planners

1
Choosing a Social Media Planner

In this lecture, I will talk about three different social media planners that allow you to schedule posts in advance:

  • Buffer

  • Hootsuite

  • SproutSocial

Measuring Success Using KPIs

1
Social Media KPIs

In this lecture, you'll learn about Key Performance Indicators (KPIs) for measuring the effectiveness of your Social Media Marketing efforts.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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30-Day Money-Back Guarantee

Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Social Media Marketing
Price:
$29.98 $24

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