This is your official guide to running a successful social media contest from beginning to end. If you’ve always wanted to plan a contest as part of your social media marketing strategy but aren’t quite sure what that entails, this is your place to find a comprehensive digital marketing guide and a game plan to get you started.
In this lecture, you'll learn how to diligently plan out your contest. You'll learn how to:
Pick the right format.
Who's your audience?
What channels to use?
Hashtags, timing, prizes ..oh my!