4.47 out of 5
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Social media marketing strategy 2021. Launch your SMM!

A step-by-step social media marketing strategy guide. Turn subscribers into real customers!
Anton Voroniuk
45,733 students enrolled
How to build a social media promotion strategy for your project
How to conduct a competitive analysis
How to use analytic tools
How to correctly compose a portrait of your target audience
How to track sales using social media
How to make a content plan
How to promote content
How to work with influencers, communities for content seeding
How to manage your social media reputation
How to work with reviews and deal with negativity on social media

What is social media marketing and its role in modern society?

Social media marketing is the use and management of different social media platforms to promote your brand, products, and services. It is a great tool to communicate with your existing customers and reach new ones. Social media marketing helps you drive traffic to your website, increase sales, build engagement and customer loyalty.

The use of social media is a fast-growing global trend. According to statista. com, in 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent, respectively, followed by Northern Europe at 67 percent. 91,7% of marketers in the US are using social media to market their products and services.

Why should you choose this social marketing course?

So why should you choose us over other Social Media Marketing courses and training seminars? You will have the opportunity to learn social marketing from top internet marketing professionals:

● We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

● I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

● We’ve launched over 1,500 successful marketing strategies and marketing campaigns during our careers.

● We have over 9,000 digital marketing specialists enrolled in our online courses, and they all passed their Google Analytics and Google Ads digital marketing certifications.

● Our digital marketing courses are easy to understand.

● You will get a social marketing certification from Udemy upon completion of the course.

What’s in the course?

This course provides valuable knowledge to those who are currently promoting a project on social media or thinking about doing so:

● Learn how to get more likes and subscribers

● Learn how to sell products through social networks

● Learn what has been effective for your competitors

● Learn how to promote content

● Learn how to work with opinion leaders and influencers

● Learn how to evaluate promotion results

● Learn how to manage your reputation online

Answers to these questions and many more are in our SMM course! Our course comes with valuable checklists, templates, and video tutorials!

This course will help you organize your promotion strategy, build content correctly, analyze your audience, and much more!

What tools will you learn to use?

In this course, you will learn the basics of how to use tools to help you build SMM strategy:

● Facebook Ads Manager

● Facebook Analytics

● SimilarWeb

● Alexa

● SEMrush

● Hypeauditor

● Social Blade

● Google Analytics

● URL Builder

● Bit. ly

● BuzzSumo

● SemanticForce

After this course, you will be able to:

● Grow your business using social media

● Improve your career by obtaining new social media marketing skills

● Start to work and get experience as a Social Media Manager as a freelancer

● Have a strategic approach to using social media

What else do you get?

  • Lifetime access to the course and its updates

  • Certificate from Udemy upon completion of the course

Should you be worried?

Sign up now! Every minute you wait can cost you leads and applications!

This course comes with a 30-day money-back guarantee.

Let’s start your social marketing journey today! Click the “Buy now” button to begin developing your project on social networks!

SMM strategy and why businesses need it? Which social networks should you choose

What is social media marketing? 7 key questions for creating an SMM strategy.

SMM-Strategy. Key questions that you need to answer at the start.

Demonstration of SMM-Strategy template that will be filled in later on in this course

What social networks should your business be on?

Learn how to use services like SimilarWeb and Alexa to determine which social networks you need to be present on and which sites and applications are the most popular in your country.

Practical video tutorial.

Learn how to determine the volume of a Facebook audience

Advertising with Facebook Ads: determine the size of your audience on Facebook in your country, region, or city.

Practical video tutorial.

Social media analysis

Why conduct a competitive analysis?

What are the best services to use?

What are your competitors doing on social media?

Why is it necessary to conduct a competitive analysis?

What are the best competitive analysis services?

SimilarWeb service review.

Services for Facebook analysis: Fanpage Karma, Likealyzer, FB Analytics.

A versatile set of tools for analyzing Facebook pages will help you understand what your competitors are doing on social media.

Learn how much and when to post content.

Facebook analytics: hands-on video tutorial.

Analysis of Instagram pages: Hypeauditor, Mentor.io, Smartmetrics.

Tools for analyzing Instagram pages! These tools will help you determine if you have real subscribers.

These tools will also tell you what content and what stories to post, and tell you what ads your competitors are running.

Services for Youtube analysis: Social blade.

A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.

Practice competitive analysis. How to fill out a strategy table.

How to fill out an SMM strategy table for competitive analysis.

How to measure results and analyze clients.

Why use social networks? Setting SMART goals. The SIM card method

Why should you use the internet for marketing? Forming a set of basic SMART goals.

Analytic services that link your social media reach and sales

How to track sales through social networks? The SIM card method - a simple and practical approach to counting hits, calls, and sales.

How many applications have you received from social networks?

Google Analytics capabilities.

Find out where an audience comes by using URL Builder and Bit.ly.

Practical video tutorial.

How to track the effectiveness of social networks?

Social network user behavior. What is an assisted conversion?

How to prescribe the correct performance indicators and KPIs for your SMM strategy.

Who is your target audience?

Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:

understand who follows you on social networks using Google Analytics, Facebook Analytics, and YouTube Analytics.

What to write on social networks? Content and content plan.

What content works? Competitive analysis.

What content works for your competitors? What services should you use for competitive analysis?

An overview of the Buzzsumo analytics tool. Practical video tutorial.

What content is selling? PNP principle.

What type of content should you post on social media?

The 3 types of content - professional, news, and personal.

Learn how much of each content type you should post. Examples of content types.

Video content and how to optimize it.

3 ways you can use video content to promote your project online. Examples of effective video content.

How to get three units of content from one video?

Video transcript.

Learn how to get three units of content from one online event.

Webinar, Valuable Video Content, Transcription.

How to form a content plan

How to form a content plan. Learn why you need a content plan to be successful.

How to sell content on social media. Seeding content.

Promoting content organically. Working with influencers.

Types of content that get great reach. How to use organic social media seeding tools.

Working with opinion leaders.

Recruiting influencers with Buzzsumo. Practical video tutorial.

Working with communities and targeted advertising.

Facebook media planning.

How to work with communities.

How to make Media Plan for Facebook.

Working with Facebook Ads. Practical video tutorial.

Social media reputation management and negative reviews

What do users write about you on social networks?

Learn why and how to monitor reviews on social networks.

Monitoring tools.

Working with reviews on social networks.

Types of negativity.

How to deal with positive and negative reviews.

An overview of the Semantic Force service.

Review of the material.

Review of materials. Filling in the Social Media Strategy table

Conclusions and results.

Summing up the course.

How to Get Your Certificate.
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
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Certificate of Completion
Social media marketing strategy 2021. Launch your SMM!
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