Social Media Marketing Strategies & Hacks to Make More Sales

Welcome to the training! In this course we aim to teach you social media marketing strategies that you can apply directly to your business. We are going to cover the four main social media verticals that can have the biggest impact on your business. Whether you need more exposure, traffic or customers, you are going to pick up some easy to implement golden nuggets.

If you have any questions at all about the training, please feel free to leave questions in the discussion and we will reply asap. Thanks again and take action!

An introduction to your instructor Brian Gray

Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

Facebook Contests are a great way to engage and reward your audience, plus grow your email list.  The email list is the number one benefit of a Facebook app contest over a  Facebook timeline contest (which will be covered later in the training).  In this first strategy, you'll learn how to set up your own Facebook App contest for free (no developer skills necessary).

Another very useful and underground Facebook app is a sales page, product page or landing page.  In this lecture you'll learn how you can create your own Facebook App shop, sales page or product page for free.

You can collect leads from people before they leave your app or contest.  In this lecture you'll learn how to create popups and push notifications to capture your leads before they leave your FB app. This allows you to be front and center in-front of your audience in the future and drive highly responsive clicks to your offers and products. 

Timeline contests are a great way to reward fans and get organic reach.  In this lecture you'll learn Facebook's requirements for timeline contests, as well as some ideas for timeline contests that have been proven to work. 

Learn how to promote your Facebook page, apps and contests for free. Remember that 'free' means you'll be using your time instead of money. You'll have to decide if using your time is better than using paid methods. In general, we like to use both free and paid methods for furthest reach. 

In this lecture, I cover how to easily set up a chatbot or persistent menu in FB messenger for free.

Here is a short video I made showing how to see if a company is running FB ads, and what ads they're running if they are running ads. This is useful for different reasons which I cover in the video.

In this tip, I'm going to show you, over-the-shoulder as I create a product video.  By the end of this tip, you'll be able to make your own professional looking videos.

In this tip, I'm going to show you, over-the-shoulder as I create a product video.  By the end of this tip, you'll be able to make your own professional looking videos.

Both Facebook and YouTube tend to give more organic reach to videos that are streamed live. In this lecture you'll learn how you can stream pre-recorded videos to Facebook Live or YouTube Live for free. Then you'll learn an easy way to stream pre-recorded videos to both of them at the same time. The live streaming trend continues to grow and NOW is the time to start!

It's always nice to be able to see what the top ranking videos are doing in order to rank. In this lecture you'll learn a free way to spy on any video on YouTube to see what tags they're using, how many referral links they have, how many embeds, social shares and other crucial ranking factors. Once you know how to use this information to your advantage, you can step in-front of high volume keywords and titles. 

Some easy to do and most importantly...easy to remember steps to take when uploading and optimizing your videos that can help your videos rank higher in YouTube search, get more views from related videos and grow your brand's channel. 

Facebook video optimization will help you get more 'reach' on your videos for a higher view count and larger audience creation. These are simple, take minutes and can help your videos get see before your competitions. 

Before running ANY paid ads on Facebook, it's CRUCIAL that you dig into your audience research. This will lead to higher conversions, a higher ROI and your experience a higher CTR and lower ad costs. 

In this lecture, you are going to get two methods to get a higher ROI on your paid ads. These are about narrowing your ads audience and only marketing to people that have not bought. It can take multiple exposures to your product before a visitor buys. Using retargeting ads in the fashion you are going to learn can bring 30-50% more sales from the same audiences.

Retargeting audiences created from Facebook and YouTube video views are highly valuable to us. You don't even have to be spending money on ads at the moment but be smart and build your audiences now. Once you are ready to advertise, you'll have a ready built audience to market to that have already been exposed to your videos. 

If you do marketing on FB, it's almost inevitable that you'll run into problems, bugs, etc..  and trying to get help from FaceBook support can be a nightmare if you don't know the best way to go about it.  In this lecture I'll cover the best and fastest way to get help from FaceBook support.

It's easier to gain traction if you go where the traction already is. Use these sites to find trending and HOT content that you can use to drive your own social media engagement and content authority. 

If you are putting in the effort to create great content for your audiences, it only makes sense to distribute your blog content to all your social media properties as well. There are paid platforms that will do this for you but just do what we do...a free service that allows unlimited accounts and posting. You'll love it!

Make your images come to life by creating a cinemagraph.  Cinemagraphs get more engagement than a image and are easier to make than a full video. 

Headlines drive eyeballs and clicks...plain and simple. Let your great content be seen by using these free platforms that will generate and analyze your headlines to maximize viewer and visitor clicks and emotion. 

Link tracking and link cloaking are two ways we increase profits on our social media sites. Link tracking allows you to know where your profitable visitors are coming from and then scale up your efforts there. Link cloaking allows you to market affiliate products on properties that otherwise wouldn't allow the link. Slightly 'grey hat' and we suggest you use with caution. Those that do can benefit greatly. 

This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.

This type of blog post is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration.

You've likely seen this type of blog post and for good reason. It's a win for yourself, your readers and builds relationships that can leverage traffic from some of the biggest sites in your niche. Get traffic and loyalty at the same time! This is a post that takes a little longer to create but you don't have to do any writing. Perfect!

You can drive massive amounts of traffic with this blog post style and there are multiple ways to get it done. Leverage the audiences and knowledge of others to associate your blog on their level and grow your site.

This is a really simple method to create trending blog post content leveraging other sites and providing a massive SEO and value benefit to your subscribers and readers.

This style of blog post is becoming more and more popular and for good reason! Leverage the number three site in the world for unlimited popular content in your niche and drive traffic, backlinks and especially...grow your email list and pixel audience!

This type of post is growing in popularity and perfect for also turning into a video for even more traffic and shares. The work is already done for you so it's as simple as copying and pasting into your blog post and adding some links.

This is a tool I've been using to map out and track my sales funnels.  There is a free version so I suggest checking it out. 

Congrats! You've made it to the end of the training. Make sure to download your bonus content and resource doc. Remember, if you have any questions at all about the training or a suggestion to improve, please feel free to let us know. We are here to help!