Social Media Marketing & Digital Marketing Course 2021

In this introduction lecture, Elise tells you a little about her background, how she became a social media expert and why it's important for you to master Social Media

This course is for anyone wanting a deeper understanding of how to build better connections on these continuously evolving platforms. It’s for anyone who has made the decision to embark into social media for business and not just social purposes. It is for those who like me, knew that there was something special in Social Media world but never had a true grasp on the fundamentals.

In this lecture, Elise explains why Social Media is a Vital Breakthrough for freedom seeking, free-spirited visionaries, change-agents, entrepreneurs and pioneers. This intro guide is all about helping you change your mindset when it comes to Social Media. It is a movement sweeping change across the planet and we need you onboard. Soon you will hold within yourself this principle of power that contains the solutions to a brighter future, a path of greatness and the formula for reaching your peak potential. Elise's purpose is to help you understand you can achieve anything if you apply what evolution is bringing to us. In this case, Social Media.

In this lecture Elise covers the major social media roles:

• THE INVENTOR
• THE COMMENTATOR
• THE CURATOR
• THE EXAMINER

Social Media has become an essential business tool… so the first thing we need to think about is, who within our business is in charge of our social media strategy? Who is in charge of implementing it and most importantly and this is paramount, do they have the right knowledge to create the right strategies for us and our business, because what works in one platform, will not work on another one.

Elise believes that Social Media continues to be innovation, it continues to evolve each year… Evolution is about adaptation and so is Social Media… it’s one tool that we need to learn and adapt accordingly to our business digital media plan

Barnes & Noble® created an experience for its customers when it partnered with Starbucks®. Sure, you can go to Barnes & Noble and buy a book but being able to stop and have coffee offers the chance to browse through many books. All of a sudden you’re buying three books, not one.

Starbucks is a marketing genius when it comes to experience. Comfy couches, music, free WiFi and more, they create an environment for people to meet, chat and, most importantly, work. Students and working professionals have used Starbucks as their meeting place to brainstorm and collaborate. The result? Millions of dollars in coffee and food sales. And Barnes & Noble is of course just an example as many book stores caught on this trend and partnered up with other coffee chain to offer a similar experience.

In this lecture Elise covers:

• DO IDENTIFY YOUR AUDIENCE
• DO THINK LIKE AN EXPERT
• DO GET ORGANIZED
• DO ESTABLISH A TONE
• DON’T SKIP A BEAT
• DON’T GIVE YOUR OPINION

In this lecture, Elise covers:

• DO THINK BEYOND YOUR PRODUCT
• DO LIVE THE LIFESTYLE
• DO BUILD BOARDS
• DO MAKE IT A TWO WAY STREET
• DO GET A BIT EMOTIONAL
• DO HAVE FUN!
• DON’T THROW IN A SALES PITCH
• DON’T FORGET WHO’S ON PINTEREST
• DON’T PIN FOR PIN’S SAKE

In this lecture, Elise covers:

• DO PHOTOGRAPH YOUR BRAND’S LIFESTYLE
• DON’T GET TRIGGER HAPPY
• DO SHARE ACROSS CHANNELS
• DO INVOLVE YOUR CUSTOMER
• DON’T PHOTOGRAPH YOUR PRODUCT
• DON’T IGNORE COMMENTS

Twitter is considered an information portal, and it provides you with the opportunity to find joint venture partners, affiliates and networks with leading marketers in your niche.

Perhaps Twitter is still popular because of its simplicity. All you have to do is listen to the news, what is their preferred go to network? Twitter!

Growing a following on Twitter is also very easy. You can incorporate existing contacts from your email address book, join Twitter based community directory sites, and even look for new contacts by simply following people in your market.

In this lecture, Elise covers some of the key Dos and Don'ts for YouTube

Dominating Social Media is not easy, you need to have a strategy. In this lecture Elise covers some essentials such as the right Profile Picture, the importance of a good header background and bio.

In this lecture, Elise covers the Golden Rules of Social Media:

1. Personality
2. Value
3. Balance
4. Content
5. Remember to Tango!

Elise explains how on one hand we have the magic of the product and on the other hand, you have the magic of you. When you combine the magic of the product and the magic of you, what happens next is limitless & electrifying!

Elise covers the key benefits to business:

1. High Google Search Rankings
2. Clients Feedback
3. Branding
4. Brand Loyalty
5. Marketing
6. Trust

In this lecture Elise covers some key steps to Social Media Domination:

• ESTABLISH CLEAR GOALS
• ADD YOUR HANDLES EVERYWHERE
• HAVE FUN
• BE INTERACTIVE
• ALWAYS BE YOU
• STAY ACTIVE
• REMEMBER YOUR AUDIENCE

Did you know ?

• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?
• There are 1 million new active mobile social users added every day!
• 78% of people who complain to a brand via Twitter expect a response within an hour
• 1.5 billion logged-in YouTube monthly active users
• 90% of brands believe in investing in influencer marketing
• Video marketing will be crucial for brands in 2018

In this bonus lecture Elise gives you some tips on the latest trends on Social Media for 2018 and what to watch out for in the coming months.

We hope you enjoyed the course as much as we did making it. And if you'd like to follow us on Social Media, the links are below:

Follow Elise on Twitter

Follow The Expert Academy on Twitter

See you soon!

Elise & The Expert Academy team