Social Media Content Marketing – Complete Certificate Course

Welcome to Social Media Content Marketing. Now let’s explain what this is all about.

In today’s session, we will take a look at the marketing industry and identify major events that shaped it. You will learn how consumer behavior has changed across time and understand how the digital revolution affected it. 

In this section, you will learn how to build a social media marketing strategy and create one for your business/brand.

We will introduce you to the concept of the strategic triangle and walk you through the key elements that will help you create a marketing strategy for your company/brand.

We will then explain how to outline your vision and mission, and identify your marketing goals.

In this hands-on exercise, we will ask you to outline the vision and mission for your business/brand and connect them with your marketing goals.

Next up is the introduction of the concepts of target audience and persona.

Using our unique persona tool, we will then task you with creating a persona for your business, outlining it specific characteristics.

With a vision, mission and goals created, it’s now time to outline specific objectives for your business, which will be a fundamental piece of your tactical plan.

After answering the key strategic questions, it’s time to outline objectives that will influence the tactics you choose to proceed.  

We’ll start with explaining how to choose social media platforms that will work best for your business,  along with outlining the pros and cons of key social media platforms.

We’ll then ask you to choose channels that work best for your brand/business, using the approach we discussed previously.

In the second section toolbox, you will find the necessary tools and forms that will help you apply for the concepts we explained in the second section. You will also have access to the channel selection tool that will allow you to identify your social media channels and priorities.

In this section, you will learn the key principles of branding, and create a style guide and a unique selling proposition for your business.

We then introduce the brand DNA triangle, a core fundamental principle that will allow you to create a new brand or review an existing one.

We outline the primary element of the DNA triangle – story. We will talk about what makes a good brand story and how to make your business stand apart from the competition. We will explain how to create a great brand story using real-world business examples.

In this task, we ask you to think about your brand/company and what makes it strong and appealing to the customers.

Next, we will teach you how to sound different from others and make your brand stand out on social media channels and elsewhere.

Every brand, just like every person has its unique style. In this lesson, we will explain how to create your unique style guide using the real-life examples.

To put theory into practice, you will be asked to create your brand’s style guide using the knowledge you’ve gained in the previous lessons.

We will continue talking about your business/brand’s unique story and explain how to make this story sell your products or services.

You will create your unique selling proposition with help from instructors and your peers.

In the toolbox for this section, you will find a selection of additional videos and articles that will complement your studies and will help you accomplish practical tasks. In this toolbox, you will also find a roadmap, that will help you create your business/brand’s unique selling proposition.

In this section, you will learn how to create a social media content calendar for your business/brand.

We will explain how to create a sales funnel for your business and connect your social media channels with other elements of the marketing mix.

You will practice creating newsletters that will help you generate leads and complement your sales goals.

We explain how to create a social media content calendar. We will offer you tools and techniques that will help you organize your time and content.

Time to create your own social media calendar.

In the next three lessons, we will be building a content calendar based on a case study. This lecture will be dedicated creating the monthly tab of a content calendar.

Your task will be to fill in the monthly tab of your content calendar.

We tackle the creation of a weekly calendar.

Your task will be to fill in the weekly tab of your content calendar.

Then we move on to the daily calendar.

Your task will be to fill in the daily tab of your content calendar.

In the toolbox for this section, you will find templates that will allow you to create a great content calendar for your business/brand without downloading expensive content management applications.

In this section, you will learn how to create great product photography, chose photography equipment according to your budget, and edit your photographs.

We will briefly discuss design principles that relate directly to an image and how to create powerful visual materials by using this principle.

In this task, we will ask you to practice concepts learned in the previous lesson.

We reveal the secrets behind exceptional product photography that will convince your customers to buy the product.

You get to experiment with your smartphone and apply previously learned photography concepts and principles.

We outline which professional photography equipment is a good investment to create images for your social media, as well as budget-friendly options to achieve professional results without breaking the bank.

This task will help you prioritize and define what equipment you need to purchase for your studio.

In this lesson-tutorial, we will explain you how to edit photos using the software on your laptop and applications on your smartphone.

A practical task where we will ask you to edit an image of your choice and share your results with the group.

We will go over the pros and cons of stock photography to better understand what role stock images can play in your social media marketing plan.

A bit of role-play. As a magazine photo editor, we’ll ask you to select images that best correspond with your company and brand.

This toolbox will offer you the variety of tools and complementary reading to solidify your knowledge of the concepts covered in Section 5.

In this section, you will learn how to create and edit a video and what equipment to use. We will reveal the secrets of creative videography.

We demonstrate how to tell a story through video by reviewing key rules and principles of videography.

It’s your turn to create a short video that follows the five design principles covered in the previous lesson.

We talk about the elements of a good video story and teach you how to create a storyboard for your video.

In this task, you will be asked to apply principles learned in the previous lesson and create a mock-up.

We move on to video editing using laptop software and smartphone applications.

We ask you to edit a video of your choice and share your results with the group.

We explain what type of videos you can create for your social media calendar and talk about the tricks and techniques for making each type.

We focus on creating videos for Instagram, talk about standards in creating visual content for this channel, and review examples.

Create a short Instagram video using principles learned in the previous lesson.

Creating videos for Facebook: Standards in creating visual content for this channel, and review of examples.

Make a short video for Facebook using principles learned in the previous lesson.

Creating videos for YouTube: Standards in creating visual content for this channel and review of examples.

Create a short video for YouTube using principles learned in the previous lesson.

This toolbox will offer you the variety of tools and complementary reading to solidify your knowledge of the concepts covered in Section 6.

We discuss the rule of three that is widely used in writing for other fields.

An intro to the three major types of social media content and the characteristics of each type.

How to connect your brand/business values with the brand story.

Real-world illustrations of the concept of brand values.

Simple steps you can take to create your company’s/brand’s values.

The art of making short content.     

How to simplify your writing and get rid of unnecessary complexities in your text.

What makes content engaging?

Practice on how to create engaging content for your social media channels.

Turning your customers into powerful brand ambassadors.

Humor in social media — the pros and cons of using humor in your social media and how to add humor to your content.

An overview of tools every content creator should know about and how those tools can help you in your everyday work.

In the toolbox for this section, you will find an impactful content checklist that will help you to audit your content.

In the last video of our course, we will review the key concepts we’ve learned. Thank you!