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Search Engine Optimization – Keyword Research

Keyword research is critical for strategic placement of products and services in competitive markets. Learn exert Seo.
Instructor:
Brian Dale
627 students enrolled
English [Auto]
Gain basic understanding of keywords
Gain basic understanding of keyword research
Begin mastering advanced keyword research
Effective keyword aggregation

You need the best and most competitive keywords and you need them now. Seo for websites must begin with strategically chosen keywords which describe products and services.

Keyword Research affects every area of online, Internet based marketing efforts. Whether paid search advertising, social media, website or search engine marketing, keyword research impacts every business' bottom line. Effective SEO (search engine optimization) begins with laser focused key phrase mining and aggregation.

In this course, we give keyword research best practices in an easy-to-understand video tutorial course.Featuring Google's Keyword Planner, learn to choose only the phrases which pay by joining us RIGHT NOW!

Free Video Viewers – to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Course Introduction

1
Keyword Research Overview
In this video lecture, we give a short course overview.

Syntax Search

1
Syntax Keyword Research White Paper

Here is a guide for download on Syntax Search Basics. Syntax search is a great tool to assist in geo-targeting keyword markets by industry and narrowing the scope of research processes.

2
Syntax Search Tool

In this video tutorial lecture, we introduce students to 'Syntax' keyword research principles and why they are critical to keyword deployment.

3
Site Search

Site searches using Syntax is crucial for many reasons as taught in this video tutorial lecture.

4
Related Websites

Finding related websites (competitors) can greatly enhance your keyword research plan as taught in this video tutorial lecture.

5
Info and Other Syntax Styles

In this video tutorial lecture, we frame search by Info settings as well as a few other types.

6
PDF Search

PDF documents are a gold mine for not only keyword research but industry training in general.

7
Video Syntax Search

Using video syntax search gives great ideas for keyword deployment (post research) as taught in this video tutorial lecture.

Google Keyword Planner

1
Planning Intro

In this video tutorial lecture, we give an overview of the new Google Keyword Planner.

2
Finding Keywords

Finding keywords is easily learned with this video tutorial lecture.

3
Monthly Search Volume

Monthly volume of keyword searches is crucial to understanding both keyword research and deployment strategy as taught in this video tutorial lecture.

4
Competition Overview

Competition overview is easily explained in this video tutorial lecture.

Keyword Grouping

1
Short Tail and Long Tail Keywords - Part 1

Understanding short tail and long tail keywords in this video tutorial lecture.

2
Short Tail and Long Tail Keywords - Part 2

Short tail and long tail keywords are explained in this video tutorial lecture.

3
Identical and Fraternal Twins

Identical and fraternal twin keywords are explained in this video tutorial lecture.

4
Grouping Keywords

Grouping keywords is critical to ongoing keyword deployment efforts as explained in this video tutorial lecture.

5
Aggregate Keywords

Aggregating keywords occurs right before testing begins as taught in this video tutorial lecture.

6
Synonymns
Although little understood, Synonyms hold the ability to assist quick location and deployment of keyword strings. In this lecture, we give best practices.

Keyword SEO Software

1
Wordze Keyword Research
Keyword software such as Wordze can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of this website.
2
Wordtracker
Keyword software is very robust and effective and can be most helpful when basic, manual keyword research is mastered. In this lecture, we give a brief overview of perhaps the best known keyword research software - Wordtracker.
3
Xedant
By far our favorite keyword research software is Xedant! Most others pull data from this robust and effective niche keyword research software.

Closing Lecture

1
Final Thoughts
In this video tutorial lecture, we give final thoughts on Keyword Research.

Course Extras

1
Top Keyword Research FREE Tools

Here is a list of FREE Keyword Research Tools (some you can upgrade to paid services).

2
Keyword Research - Copyblogger
Download this awesome ebook from copyblogger.com on keyword research!
3
Optimized SEO Content Creation
Download this awesome ebook from copyblogger.com on SEO optimized content creation!
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2 hours on-demand video
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Access on mobile and TV
Certificate of Completion

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