3.7 out of 5
66 reviews on Udemy

Predictive Analytics for Business – with Case Studies

Learn how to create important business insights through Predictive Analytics.
John Phillips
240 students enrolled
Learn Predictive Analytics for Business
Learn the various applications of Predictive Analytics in business
Apply Predictive Analytics in business through the following cases studies: B2B Churn, Customer Segmentation, Direct Marketing, Market Basket Analysis

This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn’t delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. The following models are used: Linear Regression, Logistic Regression, Association Rules, K-means Clustering and Decision Trees. Through these practical case studies we generate actionable business insights!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
3.7 out of 5
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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Predictive Analytics for Business – with Case Studies
$40.98 $29


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