3.7 out of 5
3.7
66 reviews on Udemy

Predictive Analytics for Business – with Case Studies

Learn how to create important business insights through Predictive Analytics.
Instructor:
John Phillips
240 students enrolled
Learn Predictive Analytics for Business
Learn the various applications of Predictive Analytics in business
Apply Predictive Analytics in business through the following cases studies: B2B Churn, Customer Segmentation, Direct Marketing, Market Basket Analysis

This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn’t delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. The following models are used: Linear Regression, Logistic Regression, Association Rules, K-means Clustering and Decision Trees. Through these practical case studies we generate actionable business insights!

Introduction

1
Introduction
2
Common Business Applications of Predictive Analytics
3
The Process - CRISP-DM Model
4
Data Types, Sources and Structure

Modeling Methods - Supervised

1
Modeling Methods - Prediction - Linear Regression
2
Case Study - Excel - Linear Regression
3
Modeling Methods - Classification - Logistic Regression
4
B2B Churn Case Study - Background and Dataset
5
Introduction to Rapidminer Software
6
Case Study - Rapidminer - B2B Churn
7
Modeling Methods - Classification - Decision Trees
8
Direct Marketing Case Study - Background and Dataset
9
Case Study - Rapidminer - Direct Marketing

Modeling Methods - Unsupervised

1
Modeling Methods - Unsupervised - Clustering
2
Customer Segmentation Case Study - Background and Dataset
3
Case Study - Rapidminer - Customer Segmentation
4
Modeling Methods - Unsupervised - Association Rules
5
Market Basket Case Study - Background and Dataset
6
Case Study - Rapidminer - Market Basket Analysis
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3.7
3.7 out of 5
66 Ratings

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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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