4.51 out of 5
4.51
73 reviews on Udemy

Marketing Psychology: Neuromarketing & Marketing Psychology

Marketing Psychology 2021: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion
Instructor:
Dekker Fraser, MBA
6,869 students enrolled
English [Auto]
Product Marketing Psychology
Consumer Psychology
Consumer Behavior
Psychological Marketing
Behavior Marketing
Psychology
Marketing Psychology

Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

  • Write a cold email that gets TONS of responses

  • Optimize your pricing to MAXIMIZE revenue

  • Dramatically improve your website and landing page performance

  • Trigger IMMEDIATE responses from customers

  • Build habit-forming product marketing

  • Maximize advertising effectiveness on LinkedIn and elsewhere

  • Change ANYONE’S mind

  • Influence & persuade

  • Create a sense of urgency that compels people to act NOW

  • Adjust consumer behavior

  • Make your marketing content go VIRAL!

  • Get commitment

  • Address objections that hold people back from buying

  • Make your brand more likable

  • Optimize your customer journey

  • Get influencers to endorse your product

  • Generate word-of-mouth

  • Optimize your marketing surveys to get higher responses

    Sell MORE and leave people wanting MORE!

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

I’ve been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!

[Includes real product marketing case studies!]

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology

Product Marketing Psychology

1
A simple way to get people to do what you're asking
2
Simple Persuasion Psychology
3
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

The 7Ts/Tactics:

  1. Product

  2. Service

  3. Brand

  4. Incentives

  5. Price

  6. Communication

  7. Distribution


4
Radical Simplification as a Psychology Trick
5
How to change people's minds using Jonah Berger's psychology framework
6
How to change people's minds
7
How to change people's minds (psychology example)
8
Likeability as a tool for persuasion [case study]
9
Incrementalism
10
Generating Word of Mouth
11
Making marketing go viral using psychology
12
Finding influencers to generate word of mouth
13
Addressing objections through marketing psychology
14
Addressing objections - continued
15
1 simple way to change people's minds
16
Case Study - Harvard Business Review
17
The sunk cost fallacy
18
Don't ask for annoying information upfront
19
Persuasion and Influence Psychology
20
Persuasion Example
21
Reciprocity Psychology
22
Scarcity Psychology in Ecommerce
23
Visibility Psychology
24
Visibility in product marketing
25
Toilet Paper Psychology
26
Familiarity, Likeability, and Influence
27
Familiarity Psychology
28
Pricing Psychology
29
Product Marketing Pricing Psychology Tactics - Great Examples
30
Habit Forming Product Psychology
31
Product Led Habit Formation
32
Your Target List & Persona Limitations
33
Ask for commitments
34
Note on commitment and the endowment effect
35
How Customers Come to Think of a Product as an Extension of Themselves
36
Communicate Frequently
37
Don't convince people to buy what they don't need
38
Flattery Psychology
39
Associations and Clustering
40
Assignment 1: Building Associations for Your Brand

Brainstorming and research exercise to kick-off efficient marketing.

41
Closure
42
Be careful about giving "air time" to negative things
43
People don't like surprises
44
Cold emails as a demonstration of marketing psychology
45
Assignment2 Applying psychological principles to explain performance differences

Email example

46
Psychology Case Study - Cheers
47
Psychology Case Study - Agoda
48
Telling investors what they want to hear
49
Don't convince people to buy what they don't need

The Customer Decision Journey

1
Customer Journey Part 1
2
Customer Journey Part 2
3
Customer Journey Part 3

Marketing Psychology within Organizations (Internal)

1
The 2 ways people evaluate you
2
Candor Psychology
3
OPTIONAL: National Geographic's Brain Games: The Power of Persuasion
4
How to gain POWER
5
Powerful people
6
Video on Power from a Stanford professor [video link]
7
Task-oriented vs people-oriented psychology
8
Belbin team roles
9
When should leaders own a decision and when should they delegate?
10
Eye contact in the workplace
11
5 interpersonal skills and 3 communication barriers
12
Don't send mixed signals
13
Assertive problem solving
14
Praise publicly and chastise privately
15
Giving critical feedback
16
Encourage everyone to talk
17
Engaging with new people
18
How people respond to stressful situations
19
Dealing with stress psychology
20
Communicate frequently
21
Be generous!
22
Listen!
23
Be silent
24
Writing internal emails - part 1
25
Writing internal emails - part 2
26
Internal phone calls
27
Ask open-ended questions
28
Tips
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

4 hours on-demand video
12 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Marketing Psychology: Neuromarketing & Marketing Psychology
Price:
$218.98 $159

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