Market Research the Right Way

Ensure your new company or product will be accepted by any target market
Defining market research and framing the job needed to greatly reduce the risk any product or company launch failing.

Defining market research and framing the job needed to greatly reduce the risk any product or company launch failing.

Learn how market research will steer your enterprise to success. Learn new market research concepts that will help your company design ONLY what customers will pay for. This session will show you the proven methods to validate your startup’s market and steer your efforts in the right direction.

The Market Research course takes you through the process of understanding the methods, processes and tools to conduct market research that will help steer your startup or established company towards success. Before you launch a new product or service, or even a new company, you need to gather the facts and validate your market before you make costly commitments.

This course will help you allocate your valuable resources to understand customer needs, buyer behavior and the competition before you actually launch your new product or service. Because over 80% of new companies and products fail and 43% fail due to lack of demand market research is critical to tune and adjust a product to a real market need.

Introduction

1
Session A - Agenda and Introduction

Market Research for 100% Successful Market Entry

Defining market research and framing the job needed to greatly reduce the risk any product or company launch failing.

Learn how market research will steer your enterprise to success. Learn new market research concepts that will help your company design ONLY what customers will pay for. This session will show you the proven methods to validate your startup's market and steer your efforts in the right direction.

The Market Research course takes you through the process of understanding the methods, processes and tools to conduct market research that will help steer your startup or established company towards success. Before you launch a new product or service, or even a new company, you need to gather the facts and validate your market before you make costly commitments.

This course will help you allocate your valuable resources to understand customer needs, buyer behavior and the competition before you actually launch your new product or service. Because over 80% of new companies and products fail and 43% fail due to lack of demand market research is critical to tune and adjust a product to a real market need.

2
Market Research Session B - Proper Steps for Market Research and outline of the

Market Research for 100% Successful Market Entry

We will review the best process and ways to do market research that will greatly enhance any product or company's chances of a successful launch.


Defining a market position. Why most product launches fail.

3
Market Research Session C - The Product Launch Process

Market Research for 100% Successful Market Entry

This session continues discussing the product launch process and cycle and integrating market research with that to iterate to a product that has a proven market need and demand.

4
Market Research Session D - Iterative Process, Types of Research, 11 Steps to Su

Market Research for 100% Successful Market Entry

Quantitative versus qualitative research. How much? Who do you Believe? Gathering the data. Eleven steps to market research heaven and total validation of the market need.

5
Market Research Session E - Niche Marketing, Segmentation and Profiling

Market Research for 100% Successful Market Entry

This segment discusses the requirement to define your niche and profile your idea customers well in advance. This allows you to target better, validate your product against the best customers and generate a better ROI on all marketing.

6
Market Research Session F - Microsegmentation, 4Ps, 7Ps and Defining Your Market

Market Research for 100% Successful Market Entry

Contrary to most Entrepreneurs' instincts a new company must have the discipline to focus and limit its market in a clear, niche market entry strategy. Even huge companies do this to increase marketing investment ROI. Doing this also shows investors you know your stuff, customer and will spend their money well.

7
Market Research Session G - Bottom Up, Accurately Defining a Niche, Tool

Market Research for 100% Successful Market Entry

Bottom-up marketing, accurately defining your niche, the Marketing Definition tool that looks that the many dimensions to define the best market for your Go To Market (GTM) entry, versus the longer-term market entry strategy over 3-5 years. What makes you totally unique (differentiated) in this market that you get to define? Our proprietary tool to ask all the right questions that can define your market: The Market evaluation Worksheet.

8
Market Research - Session H – Geography, The Bell Curve of Markets, Matching Sel

Market Research for 100% Successful Market Entry

A limited geography can be a barrier initially but is rarely protectable long-term. Crossing the market entry chasm. Matching your selling strategies with your economics of ASP, margins and sales cycle. Your selling and marketing channels versus market attributes.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Market Research the Right Way
Price:
$78.98

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