2.58 out of 5
2.58
6 reviews on Udemy

Market Research & Consumer Behavior

Learn how a consumer thinks and makes a decision to develop a marketing strategy
Students will see the tools and methods to be able to effectively conduct & / or hire and interpret marketing research
Students will learn the building blocks of consumer behavior and decision-making process and how to implement this knowledge in the formulation of effective marketing strategies and tactic.
This course will help you develop an understanding of the importance of knowing your consumers and how to go about conducting thorough market research

This course will help you to develop an understanding of the importance of knowing your consumers and how to go about conducting thorough market research.

As you may have realized, this Consumer Behavior and Market Research course is part of the Marketing Strategy Specialization.

This is a 4 weeks course spread around various modules.

We hope you enjoy this course and that it will help you take your product to new heights!

Module 1 - Introduction

1
Module 1 - Importance of Consumer Behavior in Marketing Strategy Framework

Module 2 - Consumer Behavior & Thought Process

1
Process of Consumer Behavior
2
Perception of a Consumer
3
Approaches of a Consumer Thought Process

Module 3 - Behavioral Approaches: Theory

1
Prospect Theory - Introduction
2
Consumers' Limits
3
Understanding the Buying Behavior of a Consumer
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
2.6
2.6 out of 5
6 Ratings

Detailed Rating

Stars 5
0
Stars 4
1
Stars 3
2
Stars 2
2
Stars 1
1
30-Day Money-Back Guarantee

Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Market Research & Consumer Behavior
Price:
$29.98 $23

Community

For Professionals

For Businesses

We support Sales, Marketing, Account Management and CX professionals. Learn new skills. Share your expertise. Connect with experts. Get inspired.

Community

Partnership Opportunities

Layer 1
samcx.com
Logo
Register New Account
Compare items
  • Total (0)
Compare
0