4.45 out of 5
222 reviews on Udemy

LinkedIn Sales Navigator: LinkedIn’s tool for B2B Sales

LinkedIn Sales Navigator best remote practices for the LinkedIn premium service for business development and B2B sales
Gustavo Escobar Henríquez
3,981 students enrolled
English [Auto]
You will use all the features that LinkedIn Sales Navigator Professional plan puts at your disposal for business development and lead generation.
You will be able to use sales navigator to generate leads.
You will be able to search and find your ideal leads using LinkedIn Sales Navigator.
Everything you need to know about this LinkedIn premium service for B2B sales in less than 2 hours.
High quality lead generation for targeting your ideal buyers
How to customize your searches and apply filters for best results
How to navigate through the platform to gather information on individual and company accounts all around the world.
With the proper insights, you may plan successful ways to approach and build business relationships; no more cold emails or calls
Create and manage lists to group your potential clients as best fits you
How to use the one of the best lead generation tools for remote sales teams

Is LinkedIn Sales Navigator the right tool for you and your business? Can you use Sales Navigator to generate leads remotely? Are you searching for the best remote practices for sales teams?


If you are in B2B sales then chances are you can really benefit from using this impressive LinkedIn tool for business development and lead generation.

Your company might be paying for your LinkedIn Sales Navigator subscription, but you might have not taken full advantage of its potential. Or maybe you are considering signing up to it or even purchasing the service for all your sales team, but you are not sure if it is worth it.

Well, if that is the case, I can tell you this: LinkedIn Sales Navigator is a great tool for business development and lead generation, if you know how to use it well, otherwise you will just pay for a service and get some results or none at all.

This is why we often hear people complaining about not getting any results with Sales Navigator. But then when I talk to them this is how a normal conversation goes:

  • Me: “Do you know how to really make the most of LinkedIn Sales Navigator? Were you using all of its features?

  • They: “I don’t know, I guess, I mean it is pretty straightforward, right?

  • Me: “So you never took a course or learned from anyone that could teach you how to use it?

  • They: “Well, how difficult can it be? Why am I going to waste time and money on a course?

  • Me: “To avoid complaining about wasting time and money on Sales Navigator

So, here is the thing, LinkedIn Sales Navigator is not rocket science, and sure after 4 or 5 months of paying almost $100 a month, and investing hours and hours on it and making mistakes in with real leads, you will probably get to a level where you can manage it well.

Or you can take this course, and in less than 2 hours you will be able to make the most out of this amazing business development and lead generation tool.

So, from the sales point of view, what makes more sense?: 2 hours of learning from a complete course on LinkedIn Sales Navigator or 5 months of trial and error to get to the same point?

In fact, chances are that after 5 months the students of this course are far more advanced than those who didn’t enroll because we always update our LinkedIn courses with the latest tips.

With this LinkedIn Sales Navigator course, you will discover, step by step, the ins, and outs of this very powerful platform.

There is hardly any other platform out there that makes searching for the right buyers easier.

If you are a salesperson or entrepreneur, no matter your age or experience, today’s market demands you have an online presence. And the more active and efficient that presence is, the more likely you’re to target the right buyers, reduce lead generation efforts and close more deals that will grow your businesses and profits.

But how to best use the LinkedIn Sales Navigator? How can you make its features and algorithms yield the best possible results? How to generate leads that will meet your interest and gain you the sales you want at the end of the day? Those questions and others are easily answered. In less than two hours, this concise compilation will take you from the simple things to the more advanced Sales Navigator’s secrets.

And believe me, it’s not hard at all. So yeah, coursing through and mastering the Sales Navigator features is a sure bet for the near and far future.

Using LinkedIn Sales Navigator, you will be able to find virtually any company, from any industry, of any size, and location in the world. But first, you have to know how to search properly.

Once you find those sweet sales prospects, organizing them is key so you can get back and start making contact with your possible clients; that’s when creating and managing account lists comes in, and with swift and clear examples rest assured, you’ll be piling up folders quick and effortlessly (your job then will be thinning them down and start contacting your targets).

Want to prospect for leads efficiently? Got you. Want to reduce lead generation efforts and stop cold calling? Got you. Want advanced search for leads and companies, recommendations based on your sales preferences? The LinkedIn Sales Navigator course will walk you through the options and filters so you can do all that.

  • LinkedIn Sales Navigator is a versatile tool to search for all kinds of business worldwide, and targeting your ideal buyers.

  • With various filters available, used properly, you’ll gather info on the companies and understand key insights on them.

  • When valuable information is made available to you, then it becomes easier to decide which to approach depending on their apparent growth and reputation.

  • And the data gathered also gives you an idea on how to approach, so you can say goodbye to cold calling or failed emails and start actual relationships and business partnerships that result in successful business development.

  • Finding all this could be overwhelming, but there’s no need to worry because you can apply tags and categorize all in lists that you can create and manage at your own liking, so everything is kept under your control.

  • Broaden your scope, by accident or intention, and find ever more business prospects that the platform itself might recommend; exploration is key and fundamental here, and after just a few easy steps, you’ll be on your way.

The whole goal is for you to quickly start exploiting all the advantages the LinkedIn Sales Navigator provides to the best of your capabilities. All the Whats and Hows you’re paying for, we got you covered. It’s as easy as enrolling, turning that playback rate to 1.5 and off you go!

Remember, in the end, people buy and deal with those they like and trust, and here you can make actual connections that will guarantee mutual benefit and business development.

Introduction to the LinkedIn Sales Navigator course

Is sales Navigator for you and if so, should you learn about it?
LinkedIn Sales Navigator Plans

To introduce you, there are 3 different plans offered by LinkedIn Sales Navigator, the most common one being the professional (and our focus in the course), yet I’ll also tell you the benefits of the Team plan and the Enterprise plan, so you know what extras you’ll get and figure out which might be in your best interest.

9 Tips you should definitely know to use LinkedIn Sales Navigator for B2B sales

Remote Best Practices to Setting Up Your LinkedIn Sales Navigator Account

Setup and edit your sales preferences for your LinkedIn Sales Navigator Account

The first thing that happens when you create your account is that five questions pop up, and you need to fill them right to get good insight and results. This is the How and What to consider while setting your LinkedIn sales preferences, and what are the categories you have to fill in a way that you can optimize the LinkedIn Sales Navigator algorithm.

Why is LinkedIn sending you so many emails everyday

Quick, simple, but important tip here. How to avoid having your mail spammed but be alerted of any and all relevant information that pops up in your account.

Quick review of the LinkedIn Sales Navigator Home Page

It is essential to understand how to navigate and manage your Homepage; first and foremost is your news feed, what does it show you, and how can you filter the info from your leads to stay updated.The features: lists, discover, inbox; what they do and how to use them.

Create your Lead List

What are and How to make your lead lists to use sales navigator to generate leads, so you can create folders and categorize your target clients, whether by area, industry or whoever you think is best to group them.

Create your Accounts Lists

After having some lead lists, you’ll want to know how to make account lists to categorize defined groups for sales prospects and save them for future use.


How to use Accounts on LinkedIn Sales Navigator and Maximize it for B2B Sales

How to search for accounts and save them

Here, you’ll learn to find the type of accounts you desire with the different types of filters and how best to apply them to narrow the results yielded by the site; some of those filters get more accurate results, while others are not as exact, so they’re something important to know how to mix and match in order to find the type of accounts that will be useful to you.

How to keep your Account leads organized by creating Account Lists

After searching for Account Leads, you must learn to organise those leads generated by saving them in your account lists.

Using all the features of the Account Search Results

Get to know the features and max your results from the Sales Navigator by applying tags and filters in your searches.

How to make the most of the Account Page for lead generation

Once you have some companies in your sight, it’s time to jump to their pages and start fiddling with the different options you have at your disposal and gather whatever information from those companies they make available, such as their business development, their employees number, deduce their growth, decline; sketch yourself an idea of your targets to see if it’s worth pursuing them, starting a conversation or moving on.

How to use the Account Lists

With account lists created, you can then go through them and sort them out in different manners and start checking which might be useful or not, or just keep tabs on them.


How to find leads with LinkedIn Sales Navigator and Making the Most of It

How to find specific leads on LinkedIn Sales Navigator

Using the search for leads options in advanced search and knowing how to filter what you look for is important to find potential clients and business partnerships .Here, I’ll walk you step by step so you can then better tweak your sales preferences.

Why and how to use Save Search

When you yield a productive search, it’s important you know to keep it for future uses, and here’s how.

Understanding and leveraging the data of the Advanced Search results

Here is where you may start turning all those leads generated into contacts so that you won’t have to be sending cold emails. By looking into the accounts and gathering data on profiles you may be able to start a conversation that will result in warm emails and positive responses.

Using all the information from the leads personal profile

Use the info you’ve gathered to learn how active they are, their account status, posts, articles or info they’ve shared, what connections they have and make available for building a network of relationships. With all these you can approach with a warm email and save notes on those profiles.

How to stay organized creating Lead Lists

Created lead lists allow you to keep track on individual accounts, such as what companies they work for, how they might be connected and allows you to keep track of their activities, which is extremely useful.

How to leverage the homepage of LinkedIn Sales Navigator for lead generation

Unlike the LinkedIn homepage, in the Sales Navigator you’ll only see alerts from the leads you’ve saved, and which you can filter, check what they post or share, comment and gain their attention so that your messages become warm emails and not cold emails. Also see who takes notice of you. Essential for B2B sales.

How to use the “Your best path in” feature

A simple but useful feature; some might find it more useful than others. “Your best path in” is basically guides you to other accounts that you might be interested based on the ones you already have, or what connections you share. You may find a way to make contact or find a common business interest.

How to use InMail for lead generation

So, what’s the LinkedIn InMail. Well, a way to contact people who don’t have a public or premium profile, profiles which you’re not connected to. Keep in mind you have a limit of InMails, but you can get your credit limit back! How to best use this feature, what not to do.

How to incorporate Sales Navigator in your daily workflow

Here’s how you can go through your LinkedIn Sales Navigator effortlessly and efficiently on a daily basis. Call it a sketch of daily manage if you will, since you don’t want to take much of your time, but you certainly need to check it up constantly, so you’ve got to save time while at it!

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2 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
LinkedIn Sales Navigator: LinkedIn’s tool for B2B Sales
$59.98 $43


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