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LinkedIn Marketing Lead Generation for B2B Sales and Coaches

The Ultimate LinkedIn Marketing Remote System for LinkedIn Lead Generation and B2B Sales. Messaging templates included
How to generate leads remotely in this Covid era
The best LinkedIn Marketing Strategies to generate leads every month
How to create the right ideal buyer persona profile for your LinkedIn campaign
How to optimize your LinkedIn profile to hugely increase your visibility and generate leads.
How to find and connect with the right target audience on LinkedIn.
How to build an massive database of thousands of your ideal clients using LinkedIn
Access to amazing proven messaging templates
How to write compelling LinkedIn messages to get you the results you want
How to convert LinkedIn leads to real meetings and sales.
The most effective LinkedIn strategies for maximizing your efforts
How to easily send efficient cold emails to your LinkedIn connections
The steps to create a LinkedIn company page
Why and how to create a LinkedIn group

Would LinkedIn Marketing or LinkedIn Lead Generation work for you to generate high-quality leads, book appointments, and increase your B2B sales? Can you generate leads remotely by using LinkedIn?

The answer to those two questions is: ABSOLUTELY YES!

Now, most of the salespeople, business consultants, and entrepreneurs want to generate leads with LinkedIn, but they FAIL on this endeavor and they give up on it. This is the result of trying to sell on LinkedIn, without having a system to implement.

As we all know, getting your foot in the door to any industry or any potential connection is the hardest part. It always seems like everyone is always busy or unavailable. So most people try different methods, like cold calling or networking events, which have mixed results at best and at worst are huge time wasters.

Thanks to LinkedIn Marketing, you have a better way to leverage your time and money. In this course, you will learn a PROVEN STRATEGY that consultants and top salespeople in B2B industries have been using to generate high-quality B2B leads on a consistent basis, schedule meetings, and land new clients every single month… without cold calling. And all of this is done remotely.

Whether you’re just starting out on LinkedIn or you’ve been on this professional network for several years, this course will teach you the best LinkedIn Strategies for B2B sales, so that you can grow your business in the new times we are living it.

If you are an entrepreneur, salesperson, consultant, coach, solopreneur, in other words, if you are in B2B sales or if you sell high ticket items, this LinkedIn Marketing Strategies will make you generate high-quality leads and increase your sales in just a few months.

These are some of the LinkedIn Lead Generation Strategies that you will learn, take with you, and implement and that will get you more sales and revenue for your business:

  • You will learn how to implement a LinkedIn Marketing PROVEN SYSTEM to generate leads. When I say a proven system, it is because we are a LinkedIn Lead Generation Agency and we run done for you LinkedIn campaigns for clients.

  • How to create an ideal buyer persona profile for LinkedIn B2B sales.

  • How to optimize your LinkedIn profile to get more views of your ideal clients, and most importantly to get the results you want.

  • How to prospect for your dream clients on LinkedIn and connect with them properly.

  • How to create a LinkedIn Group, what name should you give to the group, and how to use it to position yourself as an authority in your industry.

  • How to create a LinkedIn Company Page.

  • How to use LinkedIn to build a database of thousands of your ideal clients. Yes, I said thousands.

  • How to build rapport with your leads before you try to sell them anything.

  • We will show you how to convert LinkedIn leads to real meetings and sales.

  • Access to PROVEN LinkedIn Messaging Templates, for cold outreach that you can use and get results right away.

  • How to implement a LinkedIn messaging campaign, when to send the messages, and what to say.

  • How to keep track of everything you are doing with your lead generation campaign. for maximizing your efforts so you’re not wasting your time.

  • How to combine LinkedIn Marketing with Cold Email Marketing.

I’m excited to share these B2B business development strategies with you and so much more that we have included in this LinkedIn Marketing and Lead Generation Masterclass for B2B Sales and Consultants.

If you’re ready to take your business to the next level or get a meeting with anyone, then click the Buy Now button and I’ll see in a minute.

In this LinkedIn Masterclass, you will learn everything you need to know to start generating high-quality leads right away. I will share with you the proven system that we use every single day to run the lead generation campaigns for our clients.

Three reasons to TAKE THIS COURSE right now!

  1. LinkedIn is constantly changing its features and tools, with this course you will get lifetime access to all the new lectures and to all the updates of the course. So that you can always stay on top of the new ways to generate leads on LinkedIn.

  2. You will have your own LinkedIn lead generation coach at your disposal to ask questions on the course, and we will respond thoughtfully to every single one of them.

  3. This is not a course about “social media”, this is a very specific course about highly targeted, high-quality LEAD GENERATION strategy using LinkedIn Marketing techniques. You will leave the course with a specific set of techniques that have been tested, and I have used them over and over again for myself and my clients in the last five years. You will learn how to implement these strategies for your business so that you too can position yourself as a thought leader in front of 2,000-6,000 of your ideal leads, and nurture them so that they know who you are. This LinkedIn lead generation system will allow you to create top of mind awareness in front of your ideal leads so that whenever they are ready to buy, you can be the first person they think of.

This system will teach you the most effective LinkedIn Lead Generation strategy. Which, by the way, it is perfect for this Covid era where so much work has to be done remotely.

+You will discover how to optimize the time you invest in LinkedIn so that instead of you been a lead, you become the one that generates leads.

+You will learn how to build a network of hundreds or thousands of your ideal prospective clients, and how to nurture the relationship with them so that they are more open to talking to you.

+You will be able to grow your first-degree connections targeting specifically those who are your ideal clients, and you will do it in a way that is fast, efficient, and most of all that will help you build relationships.

+You will be able to do all of this remotely. From the comfort of your office or your home. Yes, all this system is ideal for telecommuters and digital nomads.

Join this LinkedIn Marketing Masterclass now and you will discover how to position your brand in front of your clients and yourself as a thought leader. While everyone else focuses on Facebook, you will take your brand to the next level on the real place to do B2B deals, LinkedIn.

MAKE THE DECISION OF GENERATING LEADS IN A MORE EFFECTIVE WAY FOR YOUR BUSINESS, AND FOCUS YOUR TIME IN THE BEST DIRECTION, TO GET THE BEST RESULTS FOR YOUR BUSINESS, YOUR FAMILY AND YOU.

After this course you will have are a very particular set of skills. Skills I have acquired over a very long career, and I will pass on to you. Skills that will make you a nightmare for your competitors. 🙂

Introduction

1
How to follow this LinkedIn Lead Generation course

Generating leads can be as easy or as difficult as you make it to be. If you follow this course the right way, generating lead on LinkedIn will become automatically easier.

2
LinkedIn hacks for lead generation that you are going to love

Generating leads on LinkedIn can be much easier when you implement techniques and hacks that most of the people don't use. 

Here you will find tricks that will allow you to make your profile more appealing and differentiate yourself from others so that you can build more brand awareness, boost your personal brand, and ultimately generate high quality leads using LinkedIn and increase your sales with this LinkedIn hacks


3
Two useful tools you should use for your LinkedIn lead generation campaign

In this lesson you will discover two really tools that will improve your productivity through your campaign to find new clients on LinkedIn, but also these apps will be useful for your other day to day activities.

4
Emojis for LinkedIn
5
The LinkedIn Marketing 8 Step Playbook to Generate Leads Every Month

To implement a effective LinkedIn Marketing campaign, to generate high-quality leads you must have a LinkedIn strategy for that specific purpose.

In this lesson we will review what is the 8 step strategy for LinkedIn lead generation.

6
Is LinkedIn the right place for your company to generate leads?

A successful LinkedIn lead generation campaign depends on one major principle: "are your prospects on LinkedIn" if they are, chances are you can generate high quality leads using LinkedIn.

7
PRACTICE #1: Time for networking

Step 1: Setting the goals for your LinkedIn lead generation campaign

1
Set the goals for your LinkedIn lead generation campaign

Understanding what are the goals for your LinkedIn campaign is fundamental to create a successful LinkedIn strategy. 

The strategy might change if you are trying to use LinkedIn to generate leads, or using LinkedIn to find a job.

With this lesson I will help you define your goals for your LinkedIn campaign.

2
Do you have Dream Clients?

In almost every industry there are some clients that are better than other. Particularly in B2B sales. For this LinkedIn Lead Generation campaign I want to suggest to you to focus on those dream clients. In this lesson we will talk about them.

3
How to define your ideal buyer persona for a LinkedIn lead generation campaign

If you are going to use LinkedIn for lead generation, then, like in any lead generation campaign, you must define very clearly who is your ideal buyer persona. Without this, your campaign will be at risk of complete failure

This lesson is fundamental, and by the end of it you will have the tools to define your ideal buyer persona.

4
How to define your ideal buyer persona II
5
PRACTICE #2: Ideal buyer persona

Step 2: Optimize your LinkedIn profile with lead generation on your mind - I

1
Tips to optimize your LinkedIn profile - intro

Optimizing your LinkedIn profile is essential to position yourself as an expert in front of your ideal leads. In this lesson you will be introduce you to LinkedIn profile optimization

2
Tips to optimize your LinkedIn profile - What you should know

Here you will find a review of the different aspects of LinkedIn profile optimization. Even though optimizing your profile is not as important for LinkedIn lead generation, as when you want to use LinkedIn to find a job, there are some essential parts that need to be optimized. 

3
How can your picture impact your LinkedIn lead generation campaign

Many people think that adding your picture to your LinkedIn profile is not important. But if you want to generate leads on LinkedIn it is essential, for you to upload a picture of yourself to your profile.

4
How can a background picture help you on your LinkedIn Lead Generation campaign

Adding an image to your LinkedIn profile background will separate you from most of the other LinkedIn profiles. And will be a quick visual impact to anyone visiting your profile. Remember: an image is worth a thousand words.

This might not generate leads for you, but it is something else to add to the LinkedIn lead generation strategy, to make sure you get the best results possible.

5
Optimize your LinkedIn headline - You can’t fail here

Your LinkedIn headline is possibly the most important part of all your LinkedIn profile optimization. If you fail at it, your LinkedIn lead generation campaign could be a complete failure. It is fundamental that you learn how to take maximum advantage of this part of your LinkedIn profile

6
Claim your personalized URL and make sure that everyone can find you

This is something so easy to do, still, so many people skip this step when they optimize their LinkedIn profile. 

By the end of this lesson you will have your own LinkedIn url, and you will make sure that your profile is public and easy to find by any possible leads. 

7
PRACTICE #3

Examples of Students Profile Headlines and Profile Backgrounds

1
Real Live Examples of Headlines and Backgrounds

Explanation of what you will see in this section of the LinkedIn course.

2
Examples of Students LinkedIn Profile Headlines. Part I

Here you will find examples of great LinkedIn profile headlines from some of the amazing professionals that have taken this course. I hope that this examples give you ideas for you to optimize your LinkedIn profile and make sure your LinkedIn lead generation campaign is a success.

3
Examples of Students LinkedIn Profile Headlines. Part II

A few more examples of the LinkedIn profile headlines from some of the amazing students in this course.

It is time to generate leads on LinkedIn!!

4
Examples of Students LinkedIn Profile Headlines. Part III

And 3 more examples of LinkedIn profile headlines so that you can master this and make the most on your LinkedIn marketing campaign.

5
Examples of Students LinkedIn Profile Backgrounds

A great LinkedIn marketing and lead generation campaign can not be run without a great LinkedIn profile background, so, in this lesson we will look at examples of backgrounds of some of the great professionals enrolled in this course.

6
PRACTICE #4

Step 2.1: Optimize your LinkedIn profile with lead generation on your mind - II

1
LinkedIn profile summary - How you use it wisely to talk to your clients

Your LinkedIn summary is like your 3 minute sales presentation. Imagine that you are at an event with thousands of people listening, and you have 3 minutes to speak. What will you say?

In this lesson we will go through what you should say, so that you can create a summary that can really help you in your LinkedIn lead generation campaign.

Remember, you don't want to use LinkedIn to find a job, you want to use LinkedIn to generate leads, so write something for them.

2
What to put on your experience on LinkedIn, to help you with lead generation

In this lesson you will learn what to put on your experience section on LinkedIn, when your goal is to use LinkedIn to generate leads, and not to find a job. 

3
Show proof of your value - How to ask for recommendations on LinkedIn

When optimizing your LinkedIn profile, you have to make sure that you get some good recommendations. If you want to use LinkedIn to generate leads, then you must do your best to get recommendations from some of your clients. That would be extremely useful to your LinkedIn lead generation campaign.

4
Which LinkedIn groups should you join and why could that help you generate leads

Even though this is not  100% profile optimization, it is an important part of your LinkedIn account optimization. In this lesson you will learn why should you join LinkedIn groups to help you with your LinkedIn lead generation campaign.

5
LinkedIn profile optimization

Step 3.1: LinkedIn Personal Branding - Positioning as an expert

1
What is LinkedIn Pulse and how to use it to position yourself as an expert

Pulse is a great tool for you to position yourself as an expert that others want to work with. In this lesson you will find out why this is son important and how it can help you on your LinkedIn lead generation campaign.

2
What should a you write about on LinkedIn Pulse to help you build your brand

By the end of this lesson you will know what kind of posts you should write about to help you generate leads on LinkedIn. 

It is very important that your articles a valuable to your leads, and here you will learn what can be valuable for them/

3
How to easily write an article for Pulse that can help you generate leads

Writing an article for LinkedIn Pulse, might seem more complex that what it really is. In this lesson you will discover how to easily write an article that can help you with your personal branding, to position yourself as an expert so that you can generate high-quality leads on LinkedIn.

4
How to create a LinkedIn Company Page

Here you will learn how to easily create a LinkedIn company page in just a few minutes. And the two reasons why it is so important.

5
PRACTICE #5

Step 3.2: Position yourself as an authority - Create your LinkedIn group

1
Why should you have your own LinkedIn group

Having your own LinkedIn group will allow you to position yourself in front of your ideal leads as a thought leader and a recognized authority in your field.

2
How to create your LinkedIn group

You will learn how to create your own LinkedIn group and do it in the right way, so that it turns out to be an effective LinkedIn group

3
Something you must know about growing your LinkedIn Group

It is not about having thousands of members in your group, is about using the group as your authority platform, to position you as a thought leader and the go to person in your field. The LinkedIn group strategy is just a tool to help you in the LinkedIn marketing campaign so that you can generate more and better leads

4
Promoting your LinkedIn group or how to grow a LinkedIn group Part I

Here you will find one of the ways to promote your LinkedIn group. This could be the way you use to invite your first members before starting with your B2B sales campaign, or better said your LinkedIn marketing campaign to generate B2B leads... yes, it can also be B2C leads, sorry

5
Promoting your LinkedIn group or how to grow a LinkedIn group Part II

This is the most effective way to get your B2B leads or B2C leads to join your LinkedIn group. This is the method that we use for us and for our clients to grow their LinkedIn groups when we run a Linkedin sales campaign for them.

6
A way to promote your group, which I do not recommend!

In LinkedIn marketing there are many strategies, some of them I do not like or recommend, but I do want to share them with you anyways so that you can decide what is best for you when generating leads and sales.

7
If you need more members in your group this might help, but I don't recommend it

You can skip this lesson if you want to. Here I will share with you a way to promote the group, but that is not great because you might have members that are not your ideal lead joining the group.

But sometimes, some people feel that to run a better lead generation campaign, they need to have many members in their linkedin group. In that case this can be helpful.

8
How to manage your LinkedIn group

You will discover how to effectively manage your LinkedIn group so that the members are engage and you can position yourself as a thought leader with it. 

9
PRACTICE #6

Step 4: Establish the Tracking System for your LinkedIn Marketing Campaign

1
Download your LinkedIn Contacts

How can to download your LinkedIn connections? This is a common question that people ask often. Some people don't even know that they can download them. In this lesson I will show you how to do it.

2
The Tracking Sheet to Keep Track of all your Leads

To run an effective LinkedIn marketing campaign you must have a good way to keep track of all your leads, the messages that you have sent them on LinkedIn and who of those leads have engaged.

Here I will share with you a tracking sheet that you can use.

3
How to Keep Track of the Email and LinkedIn URL of your Contacts

How can you get the emails of your LinkedIn contacts? This is another question that I get asked often. Unfortunately there is not a way to just download them, but there is a way to keep track of all of them. Here I will show you how.

4
Client Relationship Management - Tracking your Leads and your LinkedIn activity

You must have a system that allows you to keep track of all your leads so that you can better nurture them and turn them into clients. A better way to do this that a google sheet is a proper CRM (client relationship management).

Step 5: Remote Best Practices to Build a Network of High-Quality Leads

1
Add personal contacts and grow your LinkedIn network

Learn how to grow fast your first degree connections on LinkedIn, so that you can have a larger number of leads as your second and third degree connections.

2
Define your target for your LinkedIn lead generation campaign

You will learn how to use the LinkedIn Sales Navigator to draw a very clear picture of your prospect so that you can target the best ideal leads on LinkedIn

3
Find your ideal prospects on LinkedIn and increase your high quality leads

In this lesson you will learn how to search for and find your ideal leads on LinkedIn, and what to do once you find them

4
Create connection request templates to connect with your leads on LinkedIn
5
Connect with your prospects on LinkedIn

You will learn the most efficient, right and easy way to send hundreds of personalized connections requests and build a large network of quality leads on LinkedIn. With this technique you will find yourself with a 1,000 to 3,000 high quality leads in your pipeline in less than a year.

6
PRACTICE #7

Step 6.1: Create top of mind awareness and build relationships - Step 1

1
How to implement a Lead Nurturing System on LinkedIn I -Build rapport right away
2
How to implement a Lead Nurturing system on LinkedIn II: Personalized messages

Having thousands of leads in your pipeline is awesome, but it is even better to if you nurture them and build relationships with them to increase your conversion ratio

3
EXAMPLE: How does a LinkedIn messaging campaign could look like

In your are in business development, this lesson will be really useful for you. In this lesson  you will find a possible LinkedIn messaging strategy that you can follow for your lead generation campaign to get more B2B sales.

Step 6.2: Create top of mind awareness and build relationships - Step 2

1
Content Marketing: A great way to boost your brand awareness on LinkedIn
2
Content Marketing: Publish valuable content on Pulse

Quick explanation of how you can use your Pulse articles to promote yourself in your LinkedIn Marketing campaign to increase your sales.

3
The easiest and still very effective way to do content marketing on LinkedIn

In this lesson I will show you what we do for content marketing when we run a LinkedIn lead generation campaign for our clients.

4
Using LinkedIn groups for content marketing

Is it worth using LinkedIn groups for content marketing? Here I will answer to that question, and tell you what you should do about this to help you generate leads.

5
One of the best ways to create brand awareness in LinkedIn marketing

In this lesson you will discover what is the best kind of content marketing that you can use for your LinkedIn Marketing campaign to position yourself as an authority and an expert in front of your prospects and generate high quality leads. No matter if you are in B2B sales or in B2C sales, this will help you boost your brand.

6
Insightful personalized comments that will help your LinkedIn marketing campaign

When you are trying to generate high quality leads, a great way to get those leads to notice you building rapport through thoughtful comments on the LinkedIn feed.

How to Outsource Lead Generation Tasks - Remote Best Practices

1
Where can you outsource and find quality freelancers

Here I will share with you some of the reputable websites that you can use to find really good quality freelancers that can help you get your lead generation campaign done faster.

2
What can you outsource of your LinkedIn marketing and lead generation campaign?

There are many, many tasks of your LinkedIn lead generation campaign that you can hire a freelancer or a virtual assistant to help you get them done. Here I will give you some ideas

3
How to hire a freelancer to outsource your LinkedIn articles

Publishing a couple articles on LinkedIn can be extremely useful for your personal branding and your LinkedIn marketing and lead generation campaign. Here you will learn how to hire good quality freelancers to write for you.

Lead Generation Hacks for marketing and sales professionals, and entrepreneurs

1
Sending messages through LinkedIn groups to your ideal leads

With this simple hack, you could contact dozens or even hundreds of your ideal leads every single year. Even though this is not a lead generation tool that I use that much, I know about many professionals that use it every month to help them with their LinkedIn lead generation campaign.

2
How to find hundreds of emails of your ideal leads every month

This is not a LinkedIn lead generation hack, but WOW is this tool awesome! With this tool you can gather hundreds of emails from your ideal clients, so that you can nurture them to turn some of them into clients every year.

3
Email Campaign - Leveraging your LinkedIn connections

Did you know that you can send emails to all your connections? Here you will find out how you can set your connections into an email campaign.

4
Calling your LinkedIn connections

LinkedIn messages, emails and marketing content are awesome, but sometimes you need to take the next step and call your leads. Great news: this won't be cold calling!!!

5
Use events to build relationships with your LinkedIn connections

The best way to take your leads from virtual to life, from LinkedIn messages to a face to face situation.

LinkedIn Automation Tools

1
LinkedIn automation tools - Should you use them?

In this intro to the LinkedIn automation tools you will learn some LinkedIn rules that you probably didn't know. These rules are extremely important when it comes to LinkedIn tools for sales

2
LinkedIn Automation Tools - Linked Helper

Should you use Linked Helper? Out of all the best LinkedIn automation tools for 2019 I believe Linked Helper is the best one out there. If you are in B2B sales, and you want to implement automation tool in your LinkedIn lead generation campaign, this is probably the best option.

3
LinkedIn Automation Tools - Dux Soup

When it comes to talking about the best LinkedIn automation tools 2019 and LinkedIn tools for sales there is no doubt that Dux Soup is one of the best options out there.

4
LinkedIn Automation Tools - Linke Lead

Linke Lead is another option for your LinkedIn automation tools.

Review

1
What you should take from this LinkedIn lead generation course

In this lesson we will review the 5 principles that you should take above all from this course. The 5 principles that will help you generate leads on LinkedIn with success and on a permanent basis.

2
FAQs

Here you will find the answers to the most common questions regarding LinkedIn lead generation campaigns

3
Plan for the next 90 days on your LinkedIn lead generation campaign

This will be the step by step, or better, day by day plan for you to implement in your business so that you can generate quality leads in ASAP.

4
How would you like me to help you?
5
BONUS Lecture: Keep improving your skills with the rest of the courses

For all the students from the LinkedIn Marketing and Lead Generation for B2B Sales and Coaches online course, here you will get the best prices for all the courses created by Gustavo Escobar HenrĂ­quez

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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