Lead Generation Machine: Cold Email B2B Sales Master Course
You might be offering an amazing product or service…but getting your foot in the door to schedule that first meeting with your dream clients is usually the hardest part.
Most people aimlessly try finding new clients by cold calling or going to networking events, which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. There has to be a better way, right?
Fortunately, there is a PROVEN method top salespeople and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s called COLD EMAILING.
Now cold emails are, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.
Email is so pervasive in our everyday lives and will continue to be the overwhelmingly dominant form of communication to do business in as time goes on.
Not a day goes by where you, or someone around you, doesn’t check their email. As a salesperson or an entrepreneur, this is a powerful concept.
Unfortunately…
MOST PEOPLE FAIL AT COLD EMAILING
For most people, whether they’re salespeople, freelancers, consultants, or entrepreneurs, they spend hours of their personal time writing and sending poorly written emails that get ZERO RESPONSES…and eventually give up thinking cold emails don’t work.
Here’s the good news: this failure is an OPPORTUNITY for YOU.
As long as you use our PROVEN LEAD GENERATION COLD EMAIL MACHINE (which I’ll show you how to do step by step), you can get a meeting with ANYONE. Best of all, you’ll learn how to generate meetings while working remotely and working from home.
Here are some of the many things I’ll cover for you in this course that trains on how to master cold emailing (and, get meetings with your dream clients):
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We will show you how to create a Lead Generation Machine for developing consistent new leads and prospects to grow your business
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How to send cold emails and get a meeting with ANYONE from small, medium, and Fortune 500 companies
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How to sell and generate meetings remotely and be productive while working from home
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Where to mine new potential clients for your business and add them to your lead generation machine
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How to find the right decision maker to reach out to
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How to find ANYONE’s email address
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Why identifying your customers’ main PAIN points is critical and how to solve for their PAIN
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How to think and write like a professional copywriter
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How to use the PROVEN Lead Generation Cold Email Machine
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Bonus Cold Email Scripts and Templates for every situation
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When and how to follow up to people who “play hard to get”
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How to handle objections like “we don’t have the budget”
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How to convert emails into REAL meetings via phone or in-person
This course will teach you EVERYTHING you need to know to get a meeting with ANYONE whether you’ve tried cold emailing before or you’re just getting started.
I’ve personally tested all these bulletproof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one of the TOP salespeople at Oracle and Y-Combinator-backed startup, Lob.
I promise these cold email strategies WILL WORK for YOU whether you’re a sales person, consultant, freelancer, or entrepreneur or your money back guarantee.
30-DAY MONEY BACK GUARANTEE
This Lead Generation Cold Email Master Course is designed to walk anyone through the steps to get a meeting with your dream clients and grow your business. Everything is given to you. You’ll have all the tools you need.
If you do this program, take action, and don’t generate more leads then I will give you a full immediate refund. No questions asked.
So if you’re ready to TURBOCHARGE your business and get a meeting with ANYONE with cold emails, I’ll see you inside!
-Patrick
Introduction & Setting Yourself Up for Success
An introduction on my credentials and how this course started!
Introduction to prospecting and sending cold emails.
Go over the importance of writing down your goals.
Setting Up Your Lead Generation Machine
Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.
How to let up your prospecting schedule for your lead generation machine.
How to build your cold emailing hit list using google sheets or excel.
Finding Companies to Email
How to build your ideal customer profile.
The most effective way to allocate your time when sending cold emails.
How to use google to find companies to cold email.
How to use popular directory sites to find companies to cold email.
How to find companies using conferences to cold email.
Looking for companies to cold email using award winners.
How to use your personal network to find companies and people to cold email.
How to use LinkedIn to mine for companies to email for your lead generation machine.
How to locate online communities to find companies that fit your ideal customer profile.
Finding the Right Stakeholder to Email
The importance of finding the right stakeholder at a company to send a cold email to.
How to use LinkedIn to identify stakeholders to add to your lead generation machine.
Using a companies website to find stakeholders to add to your lead generation machine.
Using your personal network to find people to add to your lead generation machine.
Using articles and press releases to identify stakeholders.
Finding Anyones' Email Address
Why you should email your prospects on your lead generation machine hit list first before any other form of communication.
Intro on how to use hunter.io for your lead generation machine.
How to use Clearbit to find emails and add them to your lead generation machine.
Intro on how to use datanyze for your lead generation machine.
Intro on how to use Norbert for your lead generation machine.
Intro on how to use leadiq for your lead generation machine.
How To Write Better Emails by Thinking like a Copywriter
Critical Email Guidelines to Follow
The importance of length, tonality, and your first sentence in your lead generation machine formula.
Personalizing your cold emails for your lead generation machine.
How to format your cold emails for desktops and mobile devices.
Why you should a company email for your cold emails and how to format your email signature.
How having a clean website can greatly impact your lead generation machine.
How to inspire curiosity with your prospects and influence them to respond to your emails.
Templates to use when emailing a generic email address.
Common Cold Email Mistakes
How to think about attachments, jargons, and punctuation for your cold emails.
Why you should avoid hard time commitments for your cold emails.
Cold Email Scripts and Templates
Developing the right framework when using cold email templates to achieve the highest level of success.
Using the Pain Doctor Formula to craft your cold emails.
Using the Appropriate Person Formula for your cold emails.
How to create an internal referral within a company.
How to send event based cold emails.
How to offer value to your prospects.
Objection Handling and How to Turn Emails Into Meetings
How to convert emails into in person or phone meetings.
How to deal with prospects that do no respond to your emails.
Templates on how to respond to prospects who ask for more information.
How to handle prospects who already work with a competitor.
How to overcome situations when prospects tell you they don't have a budget.
How to keep prospects warm after they say no to develop a long term business relationship.
How to deal with prospects who do not prioritize your product or service.
What to do when prospects are not interested.
Remote Sales Training
Bonus: Upgrade to the Sales Legacy Masterclass | saleslegacy.com
In Sales Legacy, the masterclass, you're going to learn everything from cold emailing, cold calling, LinkedIn social selling, sales skills, presentation skills, how to close clients, and even how to get hired for high-paying sales roles at top tier companies like Oracle, Salesforce, and venture-backed startups. You'll also get access to our very best sales and lead generation scripts and templates.
The curriculum consists of over +140 training videos and +15 hours of high-quality content and is consistently updated with the most relevant sales strategies and tactics that are working today.
Go to saleslegacy.com to learn more and enroll.
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