4.46 out of 5
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Lead Generation Machine: Cold Email B2B Sales Master Course

Schedule meetings emailing small to large companies for business development, B2B, startup, consultants, & entrepreneurs
Patrick Dang
16,610 students enrolled
English [Auto] More
You'll learn our PROVEN cold email methodology to get meetings with anyone and grow your business
How to sell and generate meetings remotely and be productive while working from home
How to build a Lead Generation Machine to get consistent leads every month
How to write amazing emails that get responses even if you don't have any copywriting experience
How to get meetings with your dream clients as an entrepreneur, freelancer, business development professional, sales person, or consultant
How to use the BEST email scripts and templates top sales professionals use
How to find an infinite amount of companies and people who will be a GREAT fit for your product or service

You might be offering an amazing product or service…but getting your foot in the door to schedule that first meeting with your dream clients is usually the hardest part.


Most people aimlessly try finding new clients by cold calling or going to networking events, which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. There has to be a better way, right?


Fortunately, there is a PROVEN method top salespeople and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s called COLD EMAILING.


Now cold emails are, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.


Email is so pervasive in our everyday lives and will continue to be the overwhelmingly dominant form of communication to do business in as time goes on.   

Not a day goes by where you, or someone around you, doesn’t check their email. As a salesperson or an entrepreneur, this is a powerful concept.   





For most people, whether they’re salespeople, freelancers, consultants, or entrepreneurs, they spend hours of their personal time writing and sending poorly written emails that get ZERO RESPONSES…and eventually give up thinking cold emails don’t work.


Here’s the good news: this failure is an OPPORTUNITY for YOU.


As long as you use our PROVEN LEAD GENERATION COLD EMAIL MACHINE (which I’ll show you how to do step by step), you can get a meeting with ANYONE. Best of all, you’ll learn how to generate meetings while working remotely and working from home.


Here are some of the many things I’ll cover for you in this course that trains on how to master cold emailing (and, get meetings with your dream clients):   

  • We will show you how to create a Lead Generation Machine for developing consistent new leads and prospects to grow your business

  • How to send cold emails and get a meeting with ANYONE from small, medium, and Fortune 500 companies

  • How to sell and generate meetings remotely and be productive while working from home

  • Where to mine new potential clients for your business and add them to your lead generation machine

  • How to find the right decision maker to reach out to

  • How to find ANYONE’s email address

  • Why identifying your customers’ main PAIN points is critical and how to solve for their PAIN

  • How to think and write like a professional copywriter

  • How to use the PROVEN Lead Generation Cold Email Machine

  • Bonus Cold Email Scripts and Templates for every situation

  • When and how to follow up to people who “play hard to get”

  • How to handle objections like “we don’t have the budget”

  • How to convert emails into REAL meetings via phone or in-person

This course will teach you EVERYTHING you need to know to get a meeting with ANYONE whether you’ve tried cold emailing before or you’re just getting started.   

I’ve personally tested all these bulletproof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one of the TOP salespeople at Oracle and Y-Combinator-backed startup, Lob.   

I promise these cold email strategies WILL WORK for YOU whether you’re a sales person, consultant, freelancer, or entrepreneur or your money back guarantee.   


This Lead Generation Cold Email Master Course is designed to walk anyone through the steps to get a meeting with your dream clients and grow your business. Everything is given to you. You’ll have all the tools you need.   

If you do this program, take action, and don’t generate more leads then I will give you a full immediate refund. No questions asked.   

So if you’re ready to TURBOCHARGE your business and get a meeting with ANYONE with cold emails, I’ll see you inside!




Introduction & Setting Yourself Up for Success

About me: how this course came to be

An introduction on my credentials and how this course started!

Connect With Patrick Dang
Downloading the PDF Course Syllabus
Developing the Right Mindset and Debunking Cold Email Myths
Prospecting with Cold Emails 101

Introduction to prospecting and sending cold emails.

Goal Setting

Go over the importance of writing down your goals.

Setting Up Your Lead Generation Machine

Whale Hunting and Fishing

Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.

Prospecting Schedule

How to let up your prospecting schedule for your lead generation machine.

Building Your Hit List

How to build your cold emailing hit list using google sheets or excel.

Finding Companies to Email

Ideal Customer Profile (ICP)

How to build your ideal customer profile.

Effort vs. Revenue

The most effective way to allocate your time when sending cold emails.

Mining Companies with Google

How to use google to find companies to cold email.

Mining with Popular Directory Sites

How to use popular directory sites to find companies to cold email.

Mining Conferences and Attendee Lists

How to find companies using conferences to cold email.

Mining Award Winners

Looking for companies to cold email using award winners.

Using Your Personal Network

How to use your personal network to find companies and people to cold email.

Mining LinkedIn

How to use LinkedIn to mine for companies to email for your lead generation machine.

Online Communities

How to locate online communities to find companies that fit your ideal customer profile.

Finding the Right Stakeholder to Email

Why Finding the Correct Stakeholder is Important

The importance of finding the right stakeholder at a company to send a cold email to.


How to use LinkedIn to identify stakeholders to add to your lead generation machine.

Company Website

Using a companies website to find stakeholders to add to your lead generation machine.

Personal Network

Using your personal network to find people to add to your lead generation machine.

Articles and Press Releases

Using articles and press releases to identify stakeholders.

Finding Anyones' Email Address

Why Email First

Why you should email your prospects on your lead generation machine hit list first before any other form of communication.


Intro on how to use hunter.io for your lead generation machine.


How to use Clearbit to find emails and add them to your lead generation machine.


Intro on how to use datanyze for your lead generation machine.


Intro on how to use Norbert for your lead generation machine.


Intro on how to use leadiq for your lead generation machine.

How To Write Better Emails by Thinking like a Copywriter

Thinking Like a Copywriter
Writing Effective Subject Lines
How to Address a Prospect

Critical Email Guidelines to Follow

Length, Tonality, & Your First Sentence

The importance of length, tonality, and your first sentence in your lead generation machine formula.

How to Personalize Your Emails

Personalizing your cold emails for your lead generation machine.

Format and Spacing

How to format your cold emails for desktops and mobile devices.

Using a Company Email and Formatting Your Email Signature

Why you should a company email for your cold emails and how to format your email signature.

Having a Professional Website

How having a clean website can greatly impact your lead generation machine.

Inspiring Curiosity

How to inspire curiosity with your prospects and influence them to respond to your emails.  

How to Email info@/Generic emails

Templates to use when emailing a generic email address.

Common Cold Email Mistakes

Attachments, Jargon, and Punctuation

How to think about attachments, jargons, and punctuation for your cold emails.

Avoid Hard Time Commitments

Why you should avoid hard time commitments for your cold emails.

Cold Email Scripts and Templates

How to Succeed with Email Scripts and Templates

Developing the right framework when using cold email templates to achieve the highest level of success.

The Pain Doctor Formula

Using the Pain Doctor Formula to craft your cold emails.

Appropriate Person Formula

Using the Appropriate Person Formula for your cold emails.

Internal Referrals

How to create an internal referral within a company.

Event Based & Timely Emails

How to send event based cold emails.

Offering Value

How to offer value to your prospects.

Objection Handling and How to Turn Emails Into Meetings

Converting Emails into Meetings

How to convert emails into in person or phone meetings.

When Prospects Don't Respond & How to Follow Up

How to deal with prospects that do no respond to your emails.

When Prospect Asks for More Information

Templates on how to respond to prospects who ask for more information.

What if They Already Work with a Competitor

How to handle prospects who already work with a competitor.

Overcoming Lack of Budget or Resources

How to overcome situations when prospects tell you they don't have a budget.

Keeping Prospects Warm Even If They Say No

How to keep prospects warm after they say no to develop a long term business relationship.

This Isn't a Priority Right Now

How to deal with prospects who do not prioritize your product or service.

No Explanation on Why They Are Not Interested

What to do when prospects are not interested.

Remote Sales Training

Intro To Remote Sales
Differences Between Remote Sales and Traditional Sales
Core Traits To Succeed In Remote Sales
Productivity Tips For Remote Sales & Working From Home
Congratulations on Completing Lead Generation Machine

Bonus: Upgrade to the Sales Legacy Masterclass | saleslegacy.com

Bonus: Upgrade to the Sales Legacy Masterclass | saleslegacy.com

In Sales Legacy, the masterclass, you're going to learn everything from cold emailing, cold calling, LinkedIn social selling, sales skills, presentation skills, how to close clients, and even how to get hired for high-paying sales roles at top tier companies like Oracle, Salesforce, and venture-backed startups. You'll also get access to our very best sales and lead generation scripts and templates.

The curriculum consists of over +140 training videos and +15 hours of high-quality content and is consistently updated with the most relevant sales strategies and tactics that are working today.

Go to saleslegacy.com to learn more and enroll.

You can view and review the lecture materials indefinitely, like an on-demand channel.
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30-Day Money-Back Guarantee


4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Lead Generation Machine: Cold Email B2B Sales Master Course
$198.98 $139


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