Instagram Business – Sell On Instagram – Customer Psychology

Your business is your baby. If it doesn't do well, it's like someone killed your child.

Now how does that make you feel?

Most businesses fail not because they don't have a good product.

Of course they have a good product. They spend time developing it. Hello!

But guess what they didn't spend time on?

Understanding their audience and learning how to sell to them.

The power of understanding your audience is everything. If you truly understand your audience, you wouldn't need to go to them, they will come to you.

For example, you are taking this course because you want to grow your business on Instagram.

You are not doing it to be popular. Because popularity, doesn't pay the bills right now.

I know that. That's why I am going to give you what you want.

You want me to show you how to make a sale on Instagram.

I will do that.

You also want me to show you different ways to grow your brand and influence.

I will do that.

And you don't want any bullshit.

I will do... I mean I won't do that.

I hate videos that waste your time. In Business, time is money.

This is why I concentrated everything I know about doing business and making money on Instagram into a 2.5 hr video course.

Because hey, if I can't explain a business concept to you in 5-10 minutes , then I don't understand the concept well enough to share it with you.

Having a business is owning an empire. A powerful influential force that controls a niche.

And what do empires do? They conquer.

It's time to help you build your empire.

Features to Benefits to Hooks

Instagram Business in a nutshell!

If no one has told you this before, I am telling you now.

Your Instagram account is a Virtual Real Estate.

Here are 7 ways you can make money with this real estate that you own online... ;)

Before we really get started in this course, we have to address this one question.

Who is your target audience?

If you don't know then we have a problem.

That means you have no idea how to sell to them. You don't even know who they are!

OMG How can you possibly sell to them?

You have to understand your customer before you sell them something.

And on Instagram, you have to understand your follower before they follow you.

I think you will agree with me after watching this episode that,

you don't even need to have a product yet.

As long as you truly know who your target audience are, you can create a product for them and they will love you for it.

This is why It is easier to

create a product for your audience than to  search for an audience that will buy your product.

You gotta figure out what people want and then give it to them.

You gotta figure out what followers you want and then give them what they want so they will follow you and buy your stuff.

This is by far the most important episode in this series.

And it’s kind of ironic because it’s also the shortest video in the course.

If you don’t bother to understand your target customer. Do you know what you have?

No, you don’t have a business. You have a hobby.

So please, take this step seriously.

Fill out the worksheet. Post it on your wall or somewhere you can see it everyday so that it can remind you who you are talking to.

Who you are trying to connect with. And

Who you are really selling to.

The biggest money making secret is to know who you are selling to.

I will see you after you complete this worksheet.

What is your Financial Goal on Instagram?

A sponsored post is worth about $200 - $300 per post- depending on the size of your account and engagement.

But what if you want to be making thousands of dollars? You need to create a system outside of Instagram to cultivate the relationship with the customer.

Because no customer will hand you hundreds of dollars without some form of human interaction.

Social media is you getting attention. Once you have attention, you go for the indirect sale so that visitors will trust you and follow you.

Get attention, get leads, get sales.

If you have 2000 followers and no one will buy your product...

Do you think things will change once you get to 10k followers? What about 50k? 100k?

If you can't make a sale with 2000 followers then you will not be able to make a sell with a million followers.

Because 0 times 2000 equals 0.

0 times a million still equals 0!

Why did I even use 2000 as an example?

Because right now that is what an Nano Influencer is.

It only takes about 2000 loyal followers to be labeled a Nano Influencer.

You are probably a Nano Influencer.

Good.

That means you have 2000 loyal followers waiting to buy your product.

This course is made to help you create the perfect environment for your sale.

Let's do this and start with your 2000 fans.

And if you don't have 2000 fans yet, don't worry.

We will find them together.

Your Instagram is your MMM gadget.

Your Money Making Machine gadget.

A machine converts something to something.

You put gasoline into your car and it converts it into energy, powering the car.

You put visitors into your Instagram account and it converts it into followers, fans, and then customers.

Your Instagram account converts visitors to money.

Here are the 7 components that will make your Instagram machine run perfectly...

Why do so many people on Instagram have boring, unclear, and easily forgettable profile pictures?

It's not their fault.

They are not thinking about it from the perspective of a business.

In business you need all the attention you can afford.

AH! Attention.

Let's talk about how to get that first attention with your Bio Picture! :)

Don't underestimate your Business name.

It's the one word that people will think about when they think of your brand.

How do you make it simple and memorable?

Here are some examples to help you!

Why would someone want to follow you?

Because you are Bond.

You post things that inspires people.

You educate people on your specialty. And

You are telling people what you can offer them.

IG highlights are a way to keep your most successful viral stories from disappearing.

But it's more than that.

It's your Movie Trailer!

Anyone visiting your account will look at your stories to figure out what kind of person you are. Show them and they will start following you!!!

What makes you respect someone immediately?

Style.

Style is one of the hardest to describe because it's subjective. But I think you will agree, It's being unique and being consistent with that uniqueness.

Take a look and follow my account: @juntopmodel

You might be wondering why my account doesn't have a branded theme.

One of my student asked me:

"Jun! You tell us to be consistent but why are you not using one branded color or theme style?"

If you look closely all my rows are lined up with a similar theme.

However, I don't have to be super consistent because my goal is different now.

When I started, I need to quickly built trust. And so I had a consistent theme. Now, I have the engagement and the followers that shows social proof on my account. Now, I can branch off a little bit more. Be more colorful. I still post only things that realtes to my brand but I have a bit more freedom.

People who have followed me up to now are familiar with me and my style. They won't suddenly wonder "HEY! you just posted a blue theme yesterday and today you are using yellow? What the hell? Oh! You are doing a different project! Ok got cha."

Remember, you can break rules after learning them...

...Because then you will know how to break them the right way.  ;)

When you think of Bond, what do you think about?

Suits - Martini - Hot Girls -  Travel - Gadgets

It's Bond's signature. Those are his specialty. It's what he is known for.

What are you known for?

What kind of lifestyle are you promising your followers?

Once you figured that out, you’ll know what to post.

Here is a secret...

Bond will not be Bond without his lifestyle.

Nobody actually cares about James Bond, the person.

But we do want his lifestyle.

Now you are fully briefed on how to use your MMM gadget.

Here is a worksheet to make sure it is optimized and ready to go. ;)

Fill out the worksheet and prove that you have the best profile in your niche!

You are New.

Your products are New.

If you want people to buy from you, you need to get them familiar with you and your product!

Instagram's Stories is a great way to do this because it allows you to showcase your personality. Once you do that, people will forget you are promoting a product and hang on every word you say.

That is what we are here to do. Introduce our product and services... but making it seem like we are just entertaining and sharing information.

That is the secret to sales.

Amateurs sales people promote their products.

Professional sales people share their products.

Even before we try to sell anything to anyone, we have to understand why do people buy in the first place.

People buy because they are solving a problem or elevating their status.

What is the product or service you are selling? What problem does it solve? Does it elevate a person's status or self worth?

If you can answer those questions, you can create a marketing strategy to convince customers you have exactly what they are looking for. 

Instagram is popular because we are visual creatures. We would rather see something than hear about something.

However, that doesn't mean posting a picture is enough to get people's attention.

Words are very powerful. If you know how to use it you can have great influence.

Watch this episode, download the 400+ power words PDF and start increasing your influence today.

Creating winning ads doesn't have to be hard. You just have to start with understanding your specific message to your customers. How do you figure that out? You use the Customer Pyramid! :)

The golden goose is another analogy for your Instagram account.

You can either take care of it and have monthly golden eggs or strangle it and make a quick buck.

That is the difference between a Short term Sales Tactic and a Long Term Sales Tactic.

Both of them however, use the 3 step Sales formula:

1) Build Trust

2) Build Affection

3) Have a Tempting Offer

Here is a case study where my friend and I teamed up to make money in 3 months.

We had a product. All we needed was to quickly create an Instagram account from scratch and pay for targeted traffic. Because targeted traffic has targeted customers that will buy. ;)

In this episode I will show you why it's okay to buy followers and likes for social proof. It's because it is a SHORT TERM Sales tactic...

Think about it...

If a complete stranger came into your world. Why in the hell would you trust him?

First, he has to dress well.

Second, he has to know what he is talking about.

Third, he needs to show you that he has a lot of happy customers and he has great customer service.

Okay... you are now listening...

And if you are listening...

You are considering buying from him.

BOOM!

Our first step is done.

People trust People. People by from People.

Business always comes second.

There's a lot of motivational pages out there these days. Why would anyone want to follow them? If it was years ago when Instagram first took off. It was unique. Daily inspirational advice! But now, everyone is doing it! You NOW have to be different.

How?

OMG! That is such an easy question to answer!

I am going to look at you in the eye and sincerely tell you that...

Just be you! Show yourself. People want to see you!

In fact, think about it. If you couldn't see me sharing all this Instagram and business knowledge with you. Would you have bought my course?

Probably not.

People need to connect with a face.

So give your customers a face.

Even if it's not yours....   ;)

THE TEMPTING OFFER IS BUILT UPON TRUST AND AFFECTION FIRST. YOU CAN'T JUST MAKE AN OFFER OUT OF NOWHERE AND EXPECT RESULTS.

Now that you have TRUST, and you have AFFECTION.

It's TEMPTING OFFER TIME!

The 7th Offer Strategy is the most powerful Long Term Sales Tactic.

It's like if you asked someone out and they reject you. Then you become super successful and THEY....suddenly text you back and ask you out.

That's what this strategy is about.

If your customers don't buy your product?

We will remind them everyday, that they are living a life of regret.