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How To Write A Business Plan And A Winning Business Model

Business plan template with writing examples 2021: Create a top business model & business plan for your business ideas
Instructor:
Alex Genadinik
24,059 students enrolled
English [Auto] More
Write your business plan that contains winning business strategies
Create a strong business model for businesses like: Local services, freelancing services, eCommerce, affiliate, self-branded businesses, and innovative start-ups
Step-by-step walkthroughs for writing each section of a business plan
Evaluate your target market: Is it big enough? Is it lucrative enough?
Identify the most effective monetization strategy for your business
Master business planning concepts like the cash flow statement, lifetime customer value, and unit economics
Save money by not having to hire a business plan consultant or buying business plan templates

Revolutionary, new way to write a professional business plan that will help you identify the most effective business strategies for your situation.

Take this step to start your business, achieve independence, and become your own boss.

Latest course update for 2021:

  • More business plan examples of different businesses across different industries

  • Innovative three-sentence business plan to get you started

  • Take your three-sentence business plan, expand it into a one-page business plan, and then a full and professional business plan 

  • Top-ten business planning mistakes and exercises to help you avoid them

  • More details added to the financials section

  • How you can turn yourself into a stronger entrepreneur

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WHY YOU NEED MORE THAN A BUSINESS PLAN DOCUMENT

Many courses just focus on writing a business plan document. But the value of business planning is that it helps you start – not have some useless document that no one wants to read.

This is the issue in the business planning industry: People selling useless fill-in-the-blank business plan templates that have useless information that isn’t catered to your unique business.

In this course, you’ll learn how to create great business strategies that will help you have an ideal start your business.

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INSTRUCTOR BACKGROUND: THOUGHT LEADER IN BUSINESS PLANNING

My business plan book ‘How To Write A Business Plan’ is consistently the top business plan book on Amazon. My book is used by a number of universities and high schools, and I regularly get invited by these institutions to give talks about starting a business.

I’ve been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 150,000+ students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.

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ARE YOU FACING THESE COMMON BUSINESS PLANNING PROBLEMS?

After coaching over 1,000 entrepreneurs, I saw entrepreneurs make the same business planning mistakes time and time again:

  • Confusion from cumbersome templates that don’t give you the right strategies for your unique situation

  • Not knowing which business strategies are best to choose

  • Feeling confused, losing confidence, and quitting

  • Over-planning and never starting

  • Under-planning and stumbling into common costly errors

  • Stress! Lots and lots of stress

Not only have I coached people like you, but I’ve also been there myself. I’ve felt the stress and confusion you might be feeling now. I know how difficult it can be, and I’ll do whatever I can to help you put it all behind you.

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IMPROVED BUSINESS PLANNING BASED ON EXPERIENCES OF ENTREPRENEURS JUST LIKE YOU

I created a new and much easier way to write a business plan that solves all the problems plaguing entrepreneurs and helps to ensure that the strategies you plan are optimal.

Say goodbye to confusion, stress, frustration, confusing templates, and most importantly say goodbye to costly business errors.

My innovation is the three-sentence business plan that focuses on the core elements of your business and naturally expands into a full business plan.

When you focus on the most important aspects of your business, you are more likely to plan those parts of your business correctly, make fewer mistakes, and ultimately create a stronger business.

After you create your three-sentence business plan, I’ll show you how to expand it into a one-page business plan, and then into a full business plan that has optimal strategies.

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BALANCE THE BUSINESS PLAN WITH EXECUTION

You can’t start without planning, but over-planning is also a problem. This course balances the two.

Real-world execution of your business strategies is more important than planning. Each section of the course shows you how to plan your business and at the same time gives you actionable, real-world advice for how to execute after you start. 

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I’LL BE WITH YOU EVERY STEP OF THE WAY: 99% QUESTION RESPONSE RATE & FREE ONE-ON-ONE COACHING

What sets this business plan course apart is the personal time I devote to hold free office hours (coaching calls) with students. During office hours, you can ask me any business plan questions you want, and I’ll do my best to help you create a strong business plan.

I also answer 99% of student questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

I understand how frustrating and confusing it can be to write a business plan. As you move through the course and work on your business plan, I am here to answer any questions you have to make your planning go as smoothly as possible.

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START PLANNING NOW AND START YOUR BUSINESS SOONER

Upon completion of this business plan course, you will be able to write a good business plan on the very same day. The sooner you plan, the sooner you’ll start your business with a stronger foundation, business model, and ultimately reach all your goals. So start today by enrolling in this business plan course. Stop waiting and start doing!

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IS BUSINESS PLAN WRITING STILL POPULAR OR NECESSARY?

Some people say that business plan writing isn’t a good thing to do. In fact, business plan writing has become less popular with start-ups. There is a good reason for that. Start-ups tend to go all in quickly with little time to plan. A business plan for startups isn’t common because startups don’t have time to focus on writing a long business plan document.

But strategic business planning is still necessary even if extensive business plan writing isn’t always ideal.

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WHICH BUSINESSES CAN BENEFIT FROM WRITING A BUSINESS PLAN USING THIS COURSE?

This course can help different businesses from local brick and mortar businesses to online businesses and startups.

Common brick and mortar businesses planned with this course: restaurant, cleaning, gym, coaching, boutiques, stores, and various services. 

Comm startups planned with this course: mobile apps, YouTube, influencer businesses, eLearning businesses, eCommerce businesses, freelancing, innovative startups.

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BONUSES INCLUDED

* Extra freebies and downloadable worksheets

* Free 15-minute coaching call during which we can discuss your business plan after you complete the course

* Personal invitation to my Facebook community where you can discuss business strategy with other entrepreneurs

* My list of 50 business-success skills after course completion (business plan writing is only one of them)

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THIS COURSE IS IDEAL FOR YOU IF YOU:

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TYPES OF BUSINESSES YOU CAN PLAN WITH THIS COURSE

You can plan any type of business including a restaurant or diner, coffee shop, barbershop, spa, salon, nightclub, local event, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, t-shirt business, martial arts studio, dance studio, residential cleaners, commercial cleaners, dentist office, therapy services, medical offices and doctor’s medical practices.

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CERTIFICATE OF COMPLETION WHEN YOU FINISH 100% OF THE COURSE

When you complete 100% of the videos in this business plan course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your business planning expertise and that you have completed a certain number of hours of instruction in writing business plans.

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MONEY-BACK GUARANTEE SO BUY NOW

The business plan course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee. It’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future and enroll now.

Business plan course introduction: What you get from the course

1
How to take the course & welcome!
2
Udemy player features to watch easier

Create a simple 3-sentence business plan and turn it into a 1-page business plan

1
Introducing the 3-sentence business plan, examples, then your exercise
2
EXAMPLE: Turning a 3-sentence plan into a 1-page business plan for a mobile app
3
EXAMPLE: 1-page business plan for local business like a lawn care business

More 3-sentence business plan examples of common businesses

1
Section introduction - more examples
2
EXAMPLE: Agency or service business 3-sentence plan to a 1-page plan
3
EXAMPLE: Ecommerce 3-sentence business plan to a 1-page plan
4
Mistake example and how to organize your plan: influencer & coaching business
5
EXAMPLE: B2B (Business to Business) 3-sentence & 1-page business plan
6
How long should a business plan be & what writing style you should use
7
Business plan fundamentals quiz

Sections of a full business plan

1
Business plan template to download
2
Executive summary and section introduction. Starting to write the full plan
3
Business or service section of the business plan
4
Business plan product mistake
5
For complex or technical products: Eric Ries Lean Startup Methodology
6
Company stage section of the business plan

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

7
Determining your market size

Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.

8
Market size example from a real business plan
9
Marketing plan section of your business plan - theory
10
Your revenue streams and how you will earn money

Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.

11
Revenue stream section example from a real business plan
12
Current team with tips on how to build a founding team

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

13
Your business competition and how to deal with competitors

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

14
Pricing and customer lifetime value (LTV)
15
Pricing vs. LTV
16
SWOT analysis part of the business plan

I recently added the SWOT analysis lecture to this business plan course. It isn't something that appears in every business plan, but a SWOT analysis is a nice thing to include.

17
Example of real business plan SWOT analysis
18
NEW! Business plan appendix section

For sensitive information like some financials or intellectual property that should not be shared with everyone, you can have an appendix section which you can easily add or take out of your business plan depending on who will be reading your document.

Business plan financials

1
Cash flow statement and introduction to the financials section

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

2
Income statement
3
Forecasting for an existing business
4
How to make projections for a business which has not started
5
Unit economics

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

6
Unit economics example from a business plan for my mobile apps
7
How to calculate the gross profit, net profit and the bottom line

In this part of the business planning course, I talk about how to calculate gross profit, net profit, and the bottom line. A serious business plan should talk about financials in some detail. If you are just starting your company, your financials won't be too complicated, but you should still have them in your document. 

8
Example of profit calculations in a business plan
9
What is the profit margin, and how to calculate your profit margin?

In this part of the business plan course I explain how to calculate your profit margin. Again, if you are just starting your company, you probably don't have to cover this, but it is good to know.

10
Profit margin example for a mobile app business plan
11
What is pro forma earning and how to calculate them?

In this part of the business plan I talk about pro forma earnings. It is essentially a projection. Again, if you are just starting your company, it is nearly impossible to get this right, but it is good to try. Usually you base pro forma earnings on previous earnings.

12
Pro forma earnings example from a mobile app business plan

Balance sheet of your business plan

1
Elements of a balance sheet in a business plan

In this part of the business plan course I talk about your balance sheet, and all the elements you should have in it.

2
Balance sheet example from a business plan for a mobile app

Real-world business plan of a million-dollar client

1
Section introduction - the million dollar business plan we'll examine
2
Executive summary and product overview
3
Calculating target market size without industry research reports
4
Competition and marketing plan
5
Case study: Another commerce company that chose to sell in brick & mortar store
6
Example: Choosing a semi-successful marketing strategy & bad results that follow
7
Team and S.W.O.T. analysis
8
Finances before the business has started
9
Business plan copy (prior to starting)
10
Challenges through execution that almost all entrepreneurs also face
11
What worked and how growth began happening
12
Challenges and work ahead
13
Starting to look at the grout business plan after it 2 years in business
14
S.W.O.T analysis and LTV sections
15
Grout business 2-year business plan financials
16
Copy of the business plan of this company at two years, shown in the videos
17
People fight me about Amazon and other retailers

Real-world examples of starting businesses

1
Starting an agency business - examples of 4 business plans for the same business
2
Practical business plan to starting an online business

More business planning examples

1
Planning how I'd start a brick & mortar business from scratch
2
Few more thoughts on the previous video

More details on marketing strategies for planning a business

1
Marketing plan section introduction
2
Basic marketing plan for an Ecommerce product
3
Local business marketing plan example
4
Agency or services (marketing, web development, design) company marketing plan
5
Marketing plan for a blog or YouTube or podcast or influencer or coach
6
Marketing plan for a platform or big website domination
7
Marketing plan for an innovative new product or website
8
B2B company marketing plan

Case studies of student business plans

1
Business planning for a spa, salon, or barber type of business: students request
2
Coaching business

My entrepreneur journey case study

1
Early entrepreneurship and years of failure - what I learned
2
Finding growth for my apps and my overall business
3
My case study - success phase and how I figured out the revenue situation

Business registration (US only - but similar ideas apply elsewhere)

1
Section introduction
2
Company registration and formation decision (LLC vs. S Corp vs. C Corp)

From 30-second business pitch to business communication and investor pitch deck

1
Section introduction
2
Pitch poety vs. prose
3
One sentence business pitch/explanation template
4
Example of a bad and rambling pitch
5
Outline of a pitch deck
6
Problem and solution sections of the pitch deck
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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How To Write A Business Plan And A Winning Business Model
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