How to Market your Government Contracting Business

So many government contractors that are new to the game want to just get registered and then start bidding immediately. Unfortunately, the incredibly important step of marketing your GovCon Business is often skipped. The longer you’re in business, the more you realize the importance of relationships and your reputation. These are invaluable assets that take time to build, and so you should begin building them before you even start to bid on contracts.

Let me ask you this… Let’s say, for example, you were having your house painted and you had the choice between two contractors to paint your house. One contractor you have never heard of and the other comes highly referred by a family member. Which are you going to choose? It goes without saying that you would choose the latter. Why should government contracting be any different? Except in this case, YOU’RE the contractor, and if you’re not properly marketing, you’re going to be the no-name contractor from the example.

Government contracting is a lot more complex than this simple example, but it illustrates my point. If you want to build your GovCon Business the right way, take it from me, and start marketing and then start bidding. Your future self with thank you!

In this course, I include the essential steps to begin marketing your business as soon as you have properly registered your business in the System for Award Management (SAM). The course will also prepare you to begin bidding by exposing you to the most widely used federal government bidding website and also walking you through reading sources sought market research examples.

See you inside!

Derek James “The GovKid”