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How to create your own software company

Discover the steps, information, strategies and secret to build a successful software/digital business to promote online
Instructor:
Daniele Protti
8,517 students enrolled
English [Auto]
Create a software or digital company
Organize a network of partners to work with you
Find freelancers for your projects
Communicate correctly with your partners and customers
Create product roadmap and business plans
Create your own software/digital products and services
Manage your software/digital projects
Know the legal implications for your business
Prepare licenses for the use of your software/digital products/services
Launch and promote your products/services
Identify the tools and services you need for your business

A few businesses are making profit promoting software products and services. This is a dream of many with marketing and software skills. But no one is aware that a software company is a dream that can come true in a very inexpensive way, just some effort is requested but there are several ways for ordinary people to launch a software company and make profit with it.

Why a software company? Well this is one of the most profitable and inexpensive business you can go to these days.

Software is needed to solve many problems to normal people and other businesses as well.

If you follow some simple steps outlined in this course you will be able to start your own software company.

In details we will see

  • what you need to start off a software or digital company
  • how to organize your network of partners and collaborators working with you
  • how to define what you need to outsource or outtask and find freelancers for your projects
  • how to setup the correct communicate processes correctly with your partners and customers
  • how to define and layout your product roadmap and business plans
  • how to actually develop your own software/digital products and services
  • how to manage your software/digital projects
  • which actions you need to take to protect your business and your customers from legal issues
  • how to define or select licenses for the use of your software/digital products/services
  • how to launch and promote your products/services as a marketing activity
  • important tools and services you need for your business

Why A Software Company?

1
Introduction
2
Why a software company

In this lesson you will understand the reason why anyone can start a software company and get profits on the Internet.

The software company is the best and most profitable business model today and I will explain you why

3
What can you offer as a software company?

I give you an overview of the possible types of software products and services that you can develop and promote

4
Software products

In this video I give you a list of possible software products which have high likelihood to be successful on the market

5
Software services

You can also create software as a service. 

In this video I give you a list of possible software services which have high likelihood to be successful on the market

6
Other products and services

There are also other products and services which require more your expertise to implement the process to make them work. This is a powerful niche and I will show you how to profit from it.

7
The Reseller Model

The reseller model is a great way to make money as a software business owner.

If you have enough expertise and if you have a skilled partner or assistant then you can really profit from marketing other people's products and services and providing support.

8
How should your company be?

Now that you know what you can develop and/or promote it is time to understand how your company should be to be successful

9
Business Templates

The organization

1
Introduction
2
The freelancer model

In this video you will see how to organize your software companies distributing the tasks to freelancers. You will see also where you find freelancers.

3
The company model

If you want to expand your business and go to the next level you may need to hire resources into your company. In this video you will see how you can get the optimal internal organization for a software company.

4
The partnership model

One of the greatest way to make profit with a software company is to create a network of partners. You will see how deep they should be connected to you and for which tasks you need partners.

5
Outsourcing

When you start off and you need to be soon on the market you need to leverage your efforts and try to outsource as much as you can. You will see what you can outsource, what you should outsource and how.

6
Outtasking

Out-tasking is similar to outsourcing but there are some crucial tiny differences that you need to know. Once you know this you will understand what you need to out-task. You will be surprised.

The communication

1
Business Communication

Communication in business is the first and most crucial aspects for the success of a business. You will see why and how.

2
Internal communication

When working on setting up or improving your business communication process you need to start internally and you will see why it is very important to setup the internal communication into your organization.

3
Communication with your customers

Communicating to your customers in the proper way is quite often more important than the value perceived of your product. I will show you how to create a successful communication way with your customers.

4
Communication with your partners

Partners in your business are a precious asset which you need to cultivate and communicate to in the right way in order to achieve the common goals in the right way, with the agreed quality and in the right time. You will see how to do this.

5
Mastermind groups

Mastermind groups are the key of success of the few and wealthy entrepreneurs. Networking with other successful people will help you to improve your business and you will see how to identify mastermind groups and how to profit from them.

The Roadmap

1
The product roadmap

The sustainability and success of a company is granted when there is a long term plan of your products and services. You will see how a product roadmap is made.

2
The goals of a Roadmap

You will see the main goals of a product roadmap. Why you need a roadmap, what it should contain, etc.

3
Examples of Roadmap

In this video I will show you some examples of product roadmap to inspire from for your business. In fact there are different ways to create a product roadmap and all depends on what your goals are and what you need to communicate internally and to your customers.

4
Types of Roadmaps

You can create different types of roadmaps for your business according to what your plan is aimed to. You will see the types of roadmaps in this video.

5
Example of Real Applications

In this final video I will go through a real example of roadmap. This is a good exercise to start off with your own plans.

Create your product or service

1
Get new ideas

To create products and services you need to have to start from an idea. I will show you how can get ideas and get inspired for your next products and services.

2
Pricing defintions

The pricing activity is the first strategic approach you need to take in order to increase the number of customers.

You will see how to create different pricing levels to get different types of customers.

3
Special offers

I will show you how and when to craft special offers to make more profits and get more customers.

4
The product development process

Developing a new product or service is not so immediate, you need to understand the process and the phases behind it. I will show you how to organize you development project in order to get your product matching the requirements and the quality levels agreed at the beginning.

5
The production process

Your product can be downloadable (from a web site) or sold on DVDs or CD. I will show you how to produce your product in any format.

6
The launch

The launch of a product is where you will make the difference between a successful and a unsuccessful products. You heard of launches of new products, especially in the mobile phone industry.

I will show you how to prepare the launch of one of your new products or service and how to alert the maximum number of people and grab their attention.

7
The maintenance phase

Once you launch your product or service it will enter the maintenance phase. You may need to solve some bugs which have not been fixed before the launch or have not been raised yet. You may also implement new features per customer request or prepare new releases as specified in the product roadmap. I will show you in this video how to set up the whole maintenance process.

Legal aspects

1
Legal information

If you sell software products and services you have to be sure to be protected and to protect your customers from the legal point of view.

I will show you all the legal expect you need to include and display their information on your website.

2
Legal Agreements when selling digital products and services

When you sell a software product or service or any digital product or service you need to provide a legal agreement between you, your customers and the third parties (if you are using some of their components to improve your product or service).

3
Software Licenses

Today software companies are not selling products or services but their license of use. I will show the type of licenses you may need to have and how.

4
Where to find royalty free images

If you need to include third party content, e.g. images, to prepare presentations, demo, web pages, documentation and covers, you need to have the right to use those images.

I will show you where you can find images and how you can find or purchase the rights to use them.

5
Where to find royalty free videos

If you need to include third party videos to prepare presentations, demo, web pages, documentation and slide shows, you need to have the right to use those videos.

I will show you where you can find videos and how to find or purchase the rights to use them.

6
Where to find royalty free music

If you need to include third party sounds as music background for your presentations, demo, web pages, documentation, etc. you need to have the right to use those songs.

I will show you where you can find songs and how to find or purchase the rights to use them.

Promote your business

1
The Road to Success

The difference between a successful product and one which is not is not in the quality and features of them but in the way you promote them and how you organize your company to provide the best service.

You will see in this video how to do this.


2
The Marketing Process

The success of your promotions is in the marketing and not in your product itself. I will show you how to prepare your marketing process for maximum profit.

3
Online market places

In this lecture I give you an overview of the most popular online market places where you can promote your software products and services.

4
The Open Source Model

The great way to promote software products and services today is to offer open source solutions. You may wonder how to make profit from a free model but you will surprised on how you can make money and even more going this way.

5
Use the social media to promote your products and services

Social media are the most powerful marketing tool to promote software products and services. I will show you how to set up social media campaigns in Facebook, Twitter and LinkedIn at limited or no cost.

Must Have Tools and Services

1
Introduction

There are tools that you need to have to improve your business not only for the development but also for the promotion, analysis and improvement activities

2
Metrics Tools

There are tools that you need to have in order to track the performances of your marketing campaigns and of your website. I will give a list of the most popular and inexpensive or free ones

3
Technologies Must Have

There are some technologies you need to have to improve your business. In this lecture you will a list of the must-have ones.

4
Organizational and Laverage Tools

There are also tools that you need to have to leverage your activities and improve your organization. You will see some of the most popular ones.

5
Tools for Email Marketing, Customer Communication and CRM

For your marketing activities and campaigns you need to have some tools. In this lecture I will give you a list and overview of the most popular and must-have tools.

6
Important Tools and Services

In this lecture you will have an overview of some important tools and services for your software business.

7
Social Media Tools

There are some tools to improve your social media campaigns to promote your software products and services. In this lecture you will have an overview of some of them.

8
Tools to establish your online presence

In this lecture you will have an overview of some of the must-have tools needed to establish your business on the Internet.

9
Customer Support Tools

The success of a software company is granted also by offering a great customer support. In order to manage your customer support activities (manage support requests, alert supports and manage the time and the activities to solve the issues) you need some tools. I will show you which tools you should have.

Bonuses

1
Examples of profitable software projects based on open source

In this lecture you will get an overview of some of the successful companies and of their products and/or services which use the open source model.

2
The Most Profitable Niche for a Software Company

This is a great video which shows you the most profitable niche for any software company.

Conclusions

1
Conclusions
2
Next steps?
3
Verify your understanding in this section

You will verify your understanding in this course

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Certificate of Completion
How to create your own software company
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