How to build fast and efficiently your startup?

This will be a short introduction into the course in which I will show you what you will get out of this

Here I will show you what to do if a blurry image appears

Here I will show you how to find additional resources attached to the coruse like Excel files, presentations, links etc.

We start with a short introduction to the 3 groups of methods we will cover in this section: consulting, on-line and off-line

In this lecture you will get to know our favorite method for first rough estimation – the bottom-up method. We give you also 2 examples with Excel calculation how to use it.

Top-down is the little brother of bottom-up approach – not used that often but still very useful for resegmenting the market (niche an low cost strategy)

Reality still bites. Here you will be given short overview of the off-line research methods with suggestion what to be used when

In this lecture we show you how to conduct the off-line interviews, how to draw conclusions out of it and where to find respondents

In this lecture we show you how to map and read the daily life of your customer and how it can help your marketing efforts

Store Check come in handy whenever you are talking about B2C physical products, services and retail. This methods gives you solid facts on which you can build your business

Service level is time and again your opportunity to disrupt markets. Therefore, check on your own the customer experience with mystery shopping

On-line research is cheap and insightful. We will go through all nice methods how to get to know the market, customer and competitors

Facebook Audience Insight is the perfect tool to check different segments without the necessity to do any interviews. For first estimation it is the perfect tool

Facebook allows you to have a look at social profiles of your potential customers. If you want to understand them better have a look at this as well

You want to know what do your competitors do? Where they get the traffic from? Check this lecture on SimilarWeb.

Google is so nice to tell you through search results where is the market. Use the Keyword Planner to see whether you are able to make money on your ideas and how much you have to spend to get the trafffic

Google is nice but Youtube and Slideshare are the places to go if you look for more advance info faster. Check this lecture to know what to use when.

Mobile is the new black ;). Even if you are not into mobile applications check the markets for applications to see what are the worries of people and what they like

Slides from the whole market research section

In this section we will discuss in detail modeling of businesses in Excel

In this lecture we will explain you how e-commerce business model works and what you should concentrate on

In this lecture we will explain SaaS business model works and what you should concentrate on. We will show you many examples of this business.

In this lecture we will explain how 2-sided market business model works and what you should concentrate on. We will show you many examples of this business.

In this lecture we will explain how media site business model works and what you should concentrate on. We will show you many examples of this business.

In this lecture we remind you what is MVP and are the characteristics of perfect (for us) MVP

We start with showing you how you can test the restaurant concept. We provide you 6 different MVPs, show you how much it would cost to build and how much time it would take you. We show you also what hypotheses / features you can test with them and when to choose which MVP

We present you what kind of MVP you can use to test webpages earning from ads

We go to on-line shop and show you how you can test whether you will be a successful on-line retailer. The MVPs we present can be done with very small budget

Having discuss the on-line shops we check what can be done to test the off-line shops

If you are into SaaS you will learn he what MVPs are at your disposals and what do they give you

We give you some tips how to prepare to write a good book and earn money at the same time

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

In this lecture I will show you how you can build the model in Excel and what conclusions can you draw from it.

Here I will explain you the basics about Pirate Metrics (AARRR approach) that we will use in the course to show what the metric influences

I will show you how you can motivate others to do what you want them to do. By building proper referral program, loyalty scheme or customer on-boarding you can change totally your business

In this lecture I will show you how Dropbox is using behavior contract in referral programs as well as customer on-boarding. Dropbox was also offering additional space if you performed actions that increase his reach and help Word of Mouth. It had its referral program – you could get up to 1  for referring your friend. They have also defined tasks that made you more likely to stay with them and that they were showing you how to use the product

Bobby Burger is a chain of slow burgers that has used behavioral contract to grow their chain rapidly. Bobby Burger was giving discounts and rewards for actions: Contest on facebook, Discount for check-ins, Discount for events organized at their site, Free products for first customers in new place

Next section will show you how, in innovative way, you can promote your business without spending much on advertising

I show how Spotify was creating non-standard advertising space. In 2011 Spotify has struck I deal with Facebook that enabled them to grow via referrals and Word of Mouth

We will show how Piktochart is using non-standard advertising space

Kekemeke is a SaaS software for managing brand loyalty programs (based on collecting stamps) for restaurants. Kekemeke  has bee using its partners to promote its programs. I will explain you how they achieved this

PowToon is a freemium SaaS for creating animation movie that was very creative in putting their logo in front of the potential customers

Udemy is using every opportunity to cross-sell courses: course langing pages, emails, purchasing process. I will show you how it works in practice

In fifth section you will learn how to leverage 3-rd party platforms to get fast and cheap access to crucial resources (i.e. market)

Airbnb has written a script that was uploading automatically to Craigslist profiles of the available rent I will show you want was the impact of this on the business.

Brand24 is a software for social listening (you can check who and what was talking about you in social media). Brand24 has been leveraging small communities

 You can grow your customer base or increase retention of current ones by removing barriers between you and the customer. I will show you on examples how you can remove those barriers

Uber has been consistently removing barriers on the supply and demand side. I will show you details of how they did it

Fitness clubs and dance schools use nice tricks to convince people to join them. I will show you in this lecture what they were doing this

Dropbox has used the freemium method. They are offering 2 GB of free space on the cloud

Here I will talk about how Audioteka has tried to make it easier for consumer to use its product

One of the most important things is to create barriers between your customer and potential competitors. I will show you with examples how to do that

I will show you in this lecture how Facebook is protecting it s territory from competitors

Apple has created many barriers to protect its products from any competition

In this section we will talk about how you can change your business by changing the model in which you claim the money from the customer. The choice of revenue streams also defines the selling model

In this lecture on the example of milk based business I will show you how your business model may differ depending what revenue streams you will choose

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

Raynair has been also very creative on the revenue side. Here I will show you what revenue streams they have

Here we show what made Sandwich Video so successful as a producer of ads for startup

Legimi is a e-book reader bit similar to Kindle. They have been very innovative in the way they generate revenue streams

Dollar Shave Club was one of the first companies to use subscription model in FMCG

Most businesses that are successful start in a small niche where they can in peace work on product-market fit and on their business models. I will show you examples of very successful companies that have applied this hack in practice 

Tesla had a well thought and quite well executed master plan where the end-game is self-sustainable system of electric self-driving cars fueled by clean electric energy from renewable sources

Uber has started as limousine rides provider in San Francisco. The end game is the whole  short run transportation market

Square started as a credit card processing software. Square wanted to take a piece of the payment and cash till market. It started from small independent restaurants and now has moved into being integrated POS system

Yelp has started as a service only concentrated on restaurant in San Francisco. It has grown is business to include other cities and businesses

Twitch started very broad but then tried to pick the most promising niche and concentrate on it  - gaming. Once they mastered the niche they went deep and global with it

Postmates has intentionally neglected some of its customers (restaurants) to deliver the right customer experience to other group

Zappos has decided to join Amazon not to be crushed but also to get access to strategic resources

Here I show How Dropbox has leverage strategic partners to grow their business

Showroom is a marketplace for independent fashion brands. They are present in Poland and Germany and were acquired by Burda

10x the standard can help you build a drastically growing business

Uber has started as limousine rides provider in San Francisco. The end game is the whole  short run transportation market

I will show you here how Udemy created much higher standards for both teachers and students and how this worked for them

Tinder has changed totally the customer experience in dating: mobile first & local; easy intuitive to use product; introduced gamification; used Freemium model. User experience was also drastically improved: All important information visible at first glance. The have also used true identity fed from Facebook and Instagram

We have a separate section on community and its role for business. In many business models (esp. on-line business) customer come for the product but they stay for the community. 

In this lecture I will show you how Yelp created a community supporting their business by introducing: Real identity of reviewer, Elite Squad, Growing city by city, Spam and false reviews management

Reddit is a community based comment and link sharing platform. Reddit has created subgroups (sub-reddits), they take care of super users, they apply clear policies and rules and use gamification elements