3.2 out of 5
3.2
98 reviews on Udemy

Google Shopping Ads for E-Commerce: The Step by Step Guide

Learn how to create, run and manage Google Shopping Ads for E-Commerce, Print on Demand and Shopify Dropshipping Stores
Instructor:
Adam Reed
1,537 students enrolled
English [Auto] More
Sign Up to Google Merchant Center
Link Shopify Products to Google Merchant Center
Link Google Merchant Center to Google AdWords
Launch and Manage Google Shopping Ads
Prepare and Manager Google Shopping Product Feeds
Understand Feed Diagnostics, Issues and How to Fix Them
Analyse Google Shopping Ad Performance
Drive Traffic with Google Shopping and Product Listing Ads

Are you struggling with Facebook Ads? Are you sick of the constant algorithm changes? Struggling to stay profitable when scaling?

Are you relying too heavily on traffic from Facebook Ads? …Have you even tried Google yet?!

If any of the above strike a chord with you, then this Google Shopping course is, without a doubt, the next course that you need to take.

Using his much-loved ‘step by step over the shoulder’ teaching style, Best Selling Udemy Instructor, Adam Reed, is going to show you how to set up Google Shopping campaigns and Product Listing Ads from absolute scratch. Even if you’ve never heard of Google Shopping Ads before, after this course, you’ll be perfectly capable of launching these all by yourself.

Google Shopping is an amazing opportunity and it is such an easy way to generate extra sales for your website. I’ll explain why I 100% fully believe this within the course.

Get ready to learn how to add a new marketing strategy and stream of traffic to your E-Commerce business, to help increase your sales, revenue and profit.

Course Introduction

1
About this Course and Your Instructor
2
What is Google Shopping?
3
My Results

Signing Up to the Essentials

1
Sign Up to Google Merchant Center
2
Business Information
3
Verify and Claim URL
4
Shipping Settings
5
Signing Up to AdWords
6
Linking Merchant Center to AdWords

Creating and Preparing Your Product Feed

1
Google Shopping App Installation
2
Preparing the Product Feed
3
Product List
4
Checking for Issues
5
Fixing Issues back in the Google Shopping App

Running Google Shopping Campaigns

1
Launching a Campaign
2
Google Ads Conversion Tracking
3
Creating Subdivisions
4
Modify Reporting Columns
5
Bid Adjustments
6
Negative Keywords
7
IP Exclusion

Bonus Material / What To Do Next

1
Consider Opening a Shopify Store
2
Shopify Free Trial
3
Start a Shopify Business - Access My Best Selling Courses
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
3.2
3.2 out of 5
98 Ratings

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Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Google Shopping Ads for E-Commerce: The Step by Step Guide
Price:
$218.98 $159

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