Exports Digital and Social Media Marketing | 18 Courses in 1

The concept of exports digital ans social media marketing is a most ignored area and hardly any course is available to provide expert knowledge in the areas of digital and social media marketing focusing on materializing and increasing international sales. Hardly any course is available which talks about brand promotion global digital channels and among global digital communities.

This is a professional course which is part of the VJ Exports Mastery Series of Courses. There are other 4 courses already available on UDEMY in this series and more than 10000 students are already enrolled to these four courses. I am Dr. Vijesh Jain, your instructor for this highly informative and skill building course on online marketing and socials. In this global e-Commerce course, I will teach and discuss, step by step, the ways of setting up an online digital export business from scratch.

The main aim of the course is to make the students knowledgeable of most important aspects of digital marketing and social media marketing with focus on global sales. First few sections of this course, are devoted to discussion on the basic tenets and skills required for exports management, which must be understood before embarking on digital marketing especially on socials and online channels. In the later sections, the course will discuss, step by step, how to create your own fully functional e-Commerce website on the internet, followed by tips and techniques on how and where (on which international market places) you can create your own online exports store. Later a set of discussions are done in detail, on how to digitally promote your online exports business and what are the strategies for increasing your presence on social media. Finally a highly detailed and deep discussion is done in the last section about how to do digital branding, ads marketing on platforms like Google, Facebook and Linkedin. This last discussion is one of the main themes of this course. With the help of the current video lesson,  students will be able to understand how this whole course is organized and its flow. Enjoy the course.

So in this video discussion carries on from the last video lesson, talking about the course structure, course contents etc.

In this video I am explaining you the differences and similarities which exists in this world. I will also discuss about how these differences originated and what is the role of 'memory'. Also, what is the significance of human history in shaping of the modern world.

The discussion continues on the differences that exists in this world and why is it important to understand both these differences and similarities.

While there are income inequalities in this world, globalization is changing the landscape of this world. There are clear shifts in the geopolitical power structure towards east. It is also called 'Rise of East'.

Answer one that is the best. (Single Choice Questions)

In this video I am explaining the concepts of importance of a changing world environment,  using a real story depicting how businesses exploit the changing business environment world over.

Back home, in India, the phenomenon is not so different. The enterprising stories do exist in all countries. India is no exception. Even without major training or education, by sheer common sense people understanding the changing contours of international business environment and grab the opportunity to align with these changes.

So the success stories continues, shouting laud that ones who understand the world, are making a killing in this digital business world.

These case studies of small timers making it big in the exports digital marketing indicates clearly, anyone with right knowledge and passion can conquer the world of business, however small investment they are able to make to start the process.

In the next 3 videos - part 1 to part 3, I will provide you a step by step template to make it easy to create a mental map of the world around you and how to interpret the same for fine tuning your exports offering and business communications with your digital overseas buyers.

Please answer one that is best

Answer only one choice that is the best. (Single choice questions)

What are international malls, marketplaces? What is FIEO mall? Why are these new properties to succeed in international business?

So what are the most performing digital market places?

So why FIEO Mall is new but must have service for all Indian exporters? Sooner the better.

A fully functional online store on FIEO mall is absolutely free for Indian exporter. Learn the process of creating your online exports store on FIEO mall today. Don't wait. No need to out source the creation online.

Choose one only that is the best: Single Choice Questions

Understand the world of international digital business and international business communities.

What is Email Marketing? What is its role in overall digital business focusing on international sales?

So here is the original recipe for brand promotion on socials. Create your social media strategy and enjoy the taste.

Optimization vs conversion is key to online business success. More so for increasing global business sales.

The biggest skill of an online marketer and social media expert is triggering the response of the customer to your actions. For this you need to trigger the emotions, but in a positive sense, rather than in a self damaging manner. Remember social media is a serious business not a personal war of ego.

Behind the scene stories have the abilities to trigger emotions. But try to be as consistent and predictable as possible.

Large digital communities can contain users in hundreds of millions, whom it is impossible to target. # hashtag marketing make it easy to do segmenting, targeting and positioning in digital marketing.

It is not necessary to remain aloof to what your competitors are doing, in order to remain unique and display distinct personality of yours. After all your personalities are developed over the times, aping your peers, friends and relatives.

Thanks to automated digital marketing tools and artificial intelligence,  now you can service your clients from all over the world 24X7. Automated scheduling tools coupled with Chatbots can do the trick.

What works? What trigger the emotions most? What actions of your gives best ROI on net? Thanks to several tools and techniques it is easy to find a trade off between the investment in resources and conversion, to maintain acceptable ROI.

A successful digital marketer need to understand the numbers, created by several analytical tools and artificial intelligence, built around digital and social media marketing. These numbers show the path and enlighten the mind to success.

Socials are the places to trigger emotions and action by the audience. Taking the audience reaction to a war will severely erode reputation. Need to find find ways to manage adverse reactions of the audience and clients on socials for overall advantage.

While you need not ape the competitors, it essential to know what they are doing on the social platforms. Watch out for direct as well as indirect social media competitors as indirect competitors can become direct competitors in no time, on digital platforms.

Choose one answer that is best: Single Choice Questions

In this video I will show explain to you how you can create google analytics account for your exports website.

If you are using word-press website, then these step will make you understand the steps to add tracking code to your website, so that data would start populating on your google analytics account. If you are on any other platform, almost same or similar process can be used to add tracking code.

How to get numbers from the google analytics account and derive insights into the customer behavior.

Making sense of the numbers and trends given on Google Analytics page of your account.

Extracting deeper insights from the numbers and trends on Google Analytics pages.

Keywords are not the one and the all solution or the last word in Digital and Social Media marketing. But the keyword research does help in making your digital infrastructure visible. Focus on your message, website contents and context remains more important though.

Keyword search strategies are the game of experience and common sense. Think from the mind of the digital customer or social media audience. Answers will start emerging.

Keyword research tools claims to give you the right set of keywords. But go beyond these to master the art of writing copy for your contents, as word are more important on digital medium. Although sentences are today playing increasingly important role in SEO.

See what the people are writing and communicating, you will start building a great set of keywords.

Keyword research is incomplete without a comprehensive and holistic keyword strategic plan.

Google search algorithm is becoming more customer friendly. Algorithm is adding new capabilities to understand websites and are able to hard search engine strategies, which in long run, fail.

Ways to optimize your website for search engine robots.

Understanding the role of website pages in being more and more customer friendly.

It is a good idea to deploy great SEO software which have the ability to tell you, if you are on the right path and what corrections may be needed for your web pages, to become customer as well as search engine friendly.