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Entrepreneurship For Engineers: Master Business & Marketing

Techie, programmer, coder, IT or Computer Science major? Become an entrepreneur & learn business for non-business people
Instructor:
Alex Genadinik
317 students enrolled
English [Auto]
Smoothly transition from technology to business
Start your own successful business
Add a business dimension to your technical skills
Participate in business and marketing meetings at your company
Grow into a business leader and have people follow your ideas instead of the other way around
Be more than just an employee. Become a founder and CEO and reach a higher potential

Become more than an employee! Turn yourself into a successful founder and CEO, and turn your ideas into a successful business!

I got a Computer Science degree and worked as a software engineer.

But I wanted to learn more about business and have more of a say in business conversations and decisions. Plus, I wanted to turn my ideas into something real and successful.

Plus, you have a bigger earning potential as a business owner than a software engineer who works for the business owner.

That is what you will get in this course – a way to transition from a techie to a full blown, strong entrepreneur.

This course will teach you

  • How to get business ideas

  • Introduce you to marketing

  • Give you many soft business skills

  • Teach you basics of business communication

  • Help you feel confident in thinking through business strategies

INSTRUCTOR BACKGROUND

I started as a software engineer with a CS degree, and I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME 

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 

MONEY-BACK GUARANTEE

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Introduction and welcome

1
Course welcome and instructor introduction
2
Your WHY, ways in which this will take you to the next level & examples I'll use

Planning the business before you start coding it

1
You got an idea, now what? 3-sentence business plan
2
Your business pitch which you will use to get feedback and more
3
Do you need a formal, long business plan?
4
How to get feedback on your business idea and from where
5
Paid options to get business idea feedback
6
Structuring the feedback conversation for biggest impact
7
How to tell if an idea is good & cheap market validation of business ideas
8
What to do if you have too many business ideas
9
Customer development by Steve Blank
10
Starting to identify your target customer

Starting

1
Emotional intelligence as an entrepreneur
2
Transition from tech to business owner
3
MVP and Eric Ries
4
Sharing my own transition from programmer to business owner
5
Reasons businesses fail
6
The Marshmallow test - Stanford study of the best predictor of future success

How to actually start your business

1
How to get business ideas
2
Services business & freelancing as an engineer
3
Apps
4
Teaching engineering online
5
Example of successfully teaching technical topics - Mark Lassoff
6
Software product
7
Gigantic platform business models
8
Exercise for getting tech business ideas
9
You can start commoditized non-tech businesses too
10
List of passive income business opportunities

Marketing for engineers

1
First-time marketer tutorial
2
Push vs pull, targeting & 5 general ways to promote a business to ideal clients
3
Exercise for previous video to pick your ideal marketing strategies
4
Demographics and psychographics plus your exercise
5
Don't listen to anyone, but who to listen to?
6
Marketing plan book attached as PDF for free
7
How to measure demand
8
Customer support and quality is your marketing
9
Facebook marketing crashcourse
10
SEO crashcourse

My own journey from dev to business professional

1
Computer Science education phase
2
Working as a software engineer and cashing in on stock options
3
Struggling and failing on my own
4
Success phase
5
Example of me starting a business from scratch

Networking and exchanging ideas

1
How to find best co-founders
2
Mentors and advisors and masterminds
3
Family and friends support - they are not business partners, but always there

Copywriting for engineers

1
Engineer speak vs. business speak
2
Features vs benefits
3
Writing incredible headlines & examples. It is more important than you think

Monetization and revenue strategies

1
From least to most effective - monetization strategies
2
Monetization strategies exercise

Business registration and business insurance

1
Business registration introduction
2
Company registration and formation decision (LLC vs. S Corp vs. C Corp)

Investment and incubators

1
What is "investable"
2
List of incubators

Niching

1
Niching

Additional thoughts

1
Different types of risk and risk tolerance

Protecting intellectual property and your ideas

1
Six ways to protect your intellectual property
2
Creating a moat around your business
3
For first-time entrepreneurs: More on moats, barriers, and long-term competition

Setting up your website

1
How you should create your website
2
How to choose a good domain name

Basic finance terminology

1
Profit, gross profit, net profit and operating profit
2
Definition and calculation of profit margin
3
Example of calculating profit and margin

Conclusion

1
FREE: Copy of my business plan book to help you start your business better
2
Bonus lecture: Next steps
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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5 hours on-demand video
2 articles
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Certificate of Completion
Entrepreneurship For Engineers: Master Business & Marketing
Category:
Development, Web Development
Teacher
Daniel W
Price:
$59.98 $45
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