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Digital Marketing Strategy 2021. Start from scratch!

How to build a digital strategy and increase online sales in the face of a global pandemic.
Anton Voroniuk
72,238 students enrolled
Build an Internet Marketing Strategy for Your Project in 2021
Increase sales with online marketing tools
Understand the fundamental principles of internet marketing
7 steps to building a digital strategy
Competitive analysis
Work with analytics tools
The right way to draw a portrait of a target audience
Find effective traffic tools for your niche
Make a media plan

What is digital marketing?

Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing course, we will discuss how to make these marketing techniques work in sync with each other.

Role of digital marketing in 2021

The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That’s up 31.8% from the first quarter and up 44.5% year-over-year.

Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.

Types and examples of digital marketing

Nowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!

Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.

How to get a job in digital marketing and what is the salary?

Our digital marketing course will teach you how to develop the most effective digital marketing strategy possible. We can help you grow as a digital marketing professional. The Udemy marketing certificate will be an essential accolade for your future career in digital marketing.

According to Indeed com, the average salary of a digital marketing specialist in the United States is $57,827 per year. This makes completing digital marketing courses a savvy investment in your future.

Why should you choose this digital marketing course?

So why should you choose us over other online courses and digital marketing training?  You will have the opportunity to learn digital marketing online from top internet marketing professionals:

  • We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

  • We’ve launched over 1,500 successful marketing strategies and marketing campaigns during our careers

  • We have over 9,000 digital marketing specialists enrolled in our online courses, and they all passed their Google Analytics and Google Ads digital marketing certifications.

  • Our digital marketing courses are easy to understand.

  • You will get a digital marketing certification from Udemy upon completion of the course.

Who Is This Course For?

  • People who are interested in learning an online profession – This digital marketing course will allow you to gain the skills needed for a career in digital marketing.

  • Marketers – This class lets you extend your skills to include marketing in a digital context, allowing you better serve your clients as a marketing specialist.

  • Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a professional.

  • Internet marketers – This course will help you ensure that your digital marketing skills are up-to-date and help you market yourself to clients, furthering your career.

Learn How To Build An Online Digital Marketing Strategy By Answering Our 7 Key Questions:

  • What have your competitors already done?

  • What is your competitor’s budget for digital marketing?

  • How to assess results from an online marketing campaign?

  • How to stop counting clicks and start making money?

  • Who are the visitors who not only visit your site but visit your site and buy something?

  • Which channels are the most effective at different stages of decision-making?

  • How to form a media plan, an advertising campaign, and how to determine an advertising budget?

Answers to these questions and many more are found within this digital marketing training course. Our top of the line strategy course comes with detailed visuals and in-depth videos. This course will help you organize everything you need to do in online marketing, from forming your company mission to choosing the right channels to market to, during your career. This course will provide you with the tools to analyze your marketing campaign results, examine your competitors, and promote your business successfully on the internet via your new skills as a digital marketing specialist.

What else do you get in this course?

  • Lifetime access to our digital marketing course and its updates

  • TOP Digital Marketing Blogs List

  • TOP Digital Marketing Books List

  • TOP Digital YouTube Marketing Channels List

  • TOP Google’s Tools for Digital Marketer List

  • TOP Tools for Digital Marketer List

  • A certificate from Udemy upon completion of the course

Totally risk-free!

  • This course provides a 30-day money-back guarantee, so there is no risk.

  • Can’t wait to get started? Click “Buy now” to start developing your project on the internet today and earn your digital marketing certificate without having to complete multiple training courses!

Let’s start your journey into the digital marketing world as a marketing specialist with a digital marketing certification!

Internet Marketing Strategies and Why Do Businesses Need It?

What is an online marketing strategy?

· 7 key questions to ask yourself before making your strategy.

· Demonstration of our signature strategy.

Formation of a Digital Advertising strategy. The main questions.

Where to begin? If you want to market online, there are a few simple questions you need to ask yourself before you start. If you don't take the time to answer all of these questions, you will not get the results you want from your internet promotion.

Who Are We: How to Form a Mission?

· What a mission is for.

· How the largest companies form missions.

· How to create a mission for yourself.

Product: What Do We Offer?

· What your product or service should offer.

· What makes a product unique?

Competitive Analysis

Why is competitive analysis important?

· How often should you do a competitive analysis?

· Which tools are best suited for your goals?

· The different competitor categories.

How to use SimilarWeb.

· A hands-on lesson about how to use SimilarWeb.

· How to see traffic volume on a site.

· Comparison with competitors.

· Where an audience comes from.

· Traffic sources and traffic dynamics.

How bad is your website now? How much traffic do your competitors get?

It is crucial to understand what your market position is and what the capabilities of your competitors are. This will allow you to set your goals correctly, start with the most effective traffic tools, and more.

How to use SemRush for traffic analysis on search engines?

A hands-on lesson about how to use SemRush.

· Detailed traffic analysis and comparison with competitors.

· Learn how to conduct a niche study with Semrush Market Explorer.

How to use Serpstat to find out more about your competitors?

· A hands-on overview of the Serpstat tool.

· A detailed look at a competitors' search strategy like how traffic is received, what keywords they use etc.

· Keyword research: niche study, where the audiences are.

Competitive Analysis tools for the platforms Facebook, Instagram, and Youtube

· Learn how to use a universal set of tools for analyzing social networks to help you understand what your competitors are doing in social media networks.

· Find out when and how much content to post.

Competitive Analysis Practice

· A hands-on lesson about how to fill out an effective strategy table for competitive analysis.

How to Measure Results and Why Analytics Matter.

Why do your expectations for digital marketing and reality not coincide?

· Why you should go online to market products.

· How to create SMART goals.

· The different types of analytics and the stages of their implementation.

How to use Google Analytics to your advantage.

· Who your customer is and what traffic brings sales.

· What metrics to look for when using the program.

· How to understand reports.

· In-depth look at reach, transactional, and conversion analytics.

· Ways to make user decisions.

The importance of a CRM system.

· What a CRM system is and its role in your business.

· How to build your company using analytics.

· See how it works in practice.

The different types of clients.

· Draw a portrait of a client using Google Analytics.

· Steps that should be taken to create a quality portrait of the target audience.

· Detail a portrait of your target audience using an analytics program.

· Why there should be several portraits.

Social media statistics and opportunities to analyze the target audience.

· Information given to us by social networks about the target audience.

· Facebook page Insights.

· Facebook Audience Insights.

· YouTube Analytics.

Portraits of an audience and filling in your table.

· How to fill in the target audience tab of your internet advertising strategy table.

· Why you need detailed portraits of the audience.

· Media planning and budgeting is a strategic process.

Media planning and budgeting is a strategic process.

See Think Do Care.

· How to build a communications funnel correctly.

· What is See Think Do Care and how it works.

Sources of traffic for each niche.

· Where to start and what to do next.

· See-Think-Do-Care funnel in practice.

· How to create and work with the formed demand and remarketing tools.

Why do you need a media plan?

· What is a media plan and why you should have one.

· How to media plan for key traffic channels.

· Media planning and search advertising in practice.

· Keyword selection, learn about niches, and budgeting.

Google Display Network.

· What is the Google Display Network?

· Media Advertising and Remarketing.

· How to form knowledge about yourself using the Google Display. Network.

· Media planning for GDN.

Facebook Media Planning.

· How to media plan for Facebook.

· Working with Facebook Ads.


Optimization. Conclusions and results.

· What tools to work with to boost sales.

· What to do next?

· Put all the tools we learned about together to form a complete strategy as a digital marketing specialist.

How to Get Your Certificate.

In this video, you will find out how to get a certificate after completing the course.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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2 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Digital Marketing Strategy 2021. Start from scratch!
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