4.4 out of 5
4.4
2339 reviews on Udemy

Digital Marketing Masterclass:Get Your First 1,000 Customers

How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG &more
Instructor:
Evan Kimbrell
72,978 students enrolled
English [Auto] More
Understand the basics of growth marketing and traction channels
Drill down on customer pain points and build user personas
Align marketing channels with their personal preferences and skills
Use Twitter and Facebook to conduct research and sales outreach
Canvas Reddit, Meetup, and other platforms to canvas for customers
Set up, manage, and analyze user stats & behaviors through Google Analytics
Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
Set up, populate, and use an Instagram account
Market using 3 different techniques on Instagram
Set up, populate, and use a Snapchat account
Market using 4 different techniques on SnapChat
Build and maintain a press list
Strategize angles for pitching and being covered by press
Understand the mentality and mindset behind press & journalists
Successfully manage relationships with press and pitch them successfully
Build a comprehensive content marketing plan
Build and maintain a content calendar
Use 5 different techniques for coming up with blog & content ideas
Promote their content through 6 different strategies
Employ the skyscraper technique successfully
Find, track, and land guest posting spots on other blogs and outlets
Plan, script, and produce videos for marketing
Analyze and track video marketing metrics
Decide which camera equipment fits their budget and needs the best
Effectively combine video marketing with pre-existing content
Strategize and produce videos for marketing on YouTube
Build landing pages for email or lead capture
Understand the best practices of creating and promoting lead magnets, like webinars & white papers
Analyze your on site SEO factors and optimize them
Conduct keyword research for SEO opportunities
Manage keyword density and other metrics needed for ranking on Google
Design, plan, and start advertising on Google, Bing, and Facebook
Analyze & understand search engine marketing & social ad marketing metrics

Can I ask you a question?

How many customers do you have?

If you said “none” or “not enough”, this course is for you. 

In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. 

You see, the hard part isn’t making a product anymore. The hard part is finding a market for your product and getting them to buy it.

How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist.

We’re no longer living in the “field of dreams”. If you build it…. they won’t come.

In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.

We’ll cover:

• Social media marketing through Twitter, Instagram, & SnapChat

• Community management and promotion through Reddit, ProductHunt, & HackerNews

• Pitching press and getting covered in blogs, news outlets, & other media sites

• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.

• Creating & promoting video ads and video content through your site & through YouTube

• Building a long term SEO strategy

• Designing and executing CPC ad campaigns through Google, Bing, & Facebook

As always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.

Introduction

1
Course overview
2
Join our community on Slack!

The basics

1
Intro to traction channels
2
The 19 channels explained (part 1)
3
The 19 channels explained (part 2)
4
The growth process
5
Two components of every growth strategy
6
Optimization audit
7
Optimization audit: DEMO
8
Review & Recap: Section 2

Building your strategy

1
Intro to building your strategy
2
What pain do you solve?
3
Frequency & depth of the problem
4
Review & Recap: Section 3

Get your first 10

1
Intro to manual effort section
2
Intro to Strategy 1: Complainy people
3
Finding the complainy people
4
DEMO Finding the complainy people
5
Conversing with the complainy people
6
Intro to Twitter & why we use it
7
Topicality on Twitter
8
Competitors on Twitter
9
Locating forums & like-minded communities
10
Messaging on forums
11
Spreading the word on Slack
12
The wonderful world of Reddit
13
Using your network to announce your new business
14
DEMO Writing an email to your network
15
Facebook & LinkedIn sharing
16
Events & meetups
17
Review & Recap: Section 4

Get your first 100

1
Intro to community posting
2
Reddit overview
3
Raising your Reddit IQ
4
Finding your subs
5
Observing from a distance
6
Optimize your experience
7
Emerging platforms: How to tell which platform is worth trying
8
Intro to Snapchat
9
Snapchat: Setting up your account
10
Snapchat: Taking snaps and promoting
11
Snapchat Tactic #1: The Takeover
12
Snapchat Tactic #2: Run a promotion
13
Snapchat Tactic #3: Using your Snapcode
14
Intro to Instagram
15
Instagram: Setting up your account
16
Instagram: Taking and posting pictures
17
Instagram Tactic #1: Hashtag the right way
18
Instagram Tactic #2: Run a promotion
19
Instagram Tactic #3: Engage with others
20
Review & Recap: Section 5

Take a break

1
Intro to Take a break
2
Survey of analytics tools
3
Installing Google Analytics
4
Exploring Google Analytics
5
Setting up goals in Google Analytics
6
Origin source sorting in Google Analytics
7
Linking strategies with Bit.ly
8
Alternate linking strategies
9
Review & Recap: Section 6

Get your first 500 - PR

1
Intro to PR
2
A day in the life of a reporter
3
Common angles for getting press
4
Basing your angle off outlet and person
5
Pitching vs. press releases
6
Core concepts in getting press
7
Step 1: Finding journalists
8
Tip: Use helpareporter.com
9
Step 2: Researching and compiling interests of journalists
10
Step 3: Getting the attention of journalists
11
Tactic: Quora pull-in
12
Tactic: Doing research & polling for journalists
13
Step 4: Pitching and writing the email (part 1)
14
Step 4: Pitching and writing the email (part 2)
15
Practice writing emails and headlines
16
Preparing a press package
17
Closing thoughts & comments
18
Review & Recap: Section 7

Get your first 500 - Content Marketing

1
Intro to content strategy
2
Inbound vs. outbound
3
Why should we define our audience?
4
How do we define our audience?
5
Creating user personas
6
Content types 1: Tutorials, interviews, roundups
7
Content types 2: Listicles, resource compilations
8
Content types 3: Company stories, case studies, infographics
9
Content types 4: Minisites, ultimate guides
10
Common topics you can use (part 1)
11
Common topics you can use (part 2)
12
The key to content creation
13
Creating a system for recording your ideas
14
What to write: #1 Google autocomplete
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

26 hours on-demand video
14 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Digital Marketing Masterclass:Get Your First 1,000 Customers
Price:
$218.98 $169

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