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Digital Marketing Masterclass – 23 Courses in 1

Grow Your Business with Digital Marketing: Social Media Marketing, Facebook, Content, YouTube, Email Marketing, Websites
Instructor:
Phil Ebiner
208,602 students enrolled
English [Auto] More
You will learn how to use dozens of proven digital marketing strategies
You will improve your brand identity and grow your brand's audience
You will learn social media marketing using all of the most popular social media platforms to grow your business
You will grow your email list, website traffic, subscriber count, and social media following
You will see tangible results by taking action throughout the entire course
You will increase conversions and sales with real world techniques

You’re looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You’ve found the right digital marketing course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business

  • LAND a job in this hot marketing industry

  • HELP a client increase their business

We want to help you grow your business with social media marketing, content marketing, email marketing, and more! 

We promise to do everything we can to help you with all of these digital marketing & social media marketing strategies:

  1. BRANDING

  2. WEBSITES

  3. CONTENT MARKETING

  4. EMAIL MARKETING

  5. COPYWRITING

  6. SEO (Search Engine Optimization)

  7. FACEBOOK PAGES

  8. FACEBOOK GROUPS

  9. FACEBOOK ADS

  10. FACEBOOK FOR LOCAL BUSINESSES 

  11. GOOGLE ADS

  12. GOOGLE ANALYTICS 

  13. TWITTER

  14. INSTAGRAM

  15. GOOGLE PLUS

  16. PINTEREST

  17. LINKEDIN

  18. LIVE-STREAMING ON SOCIAL MEDIA

  19. YOUTUBE

  20. VIDEO MARKETING 

  21. PODCASTING

  22. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

  • Lifetime access to the course and all updates

  • Personalized support and answers to your questions

  • Udemy certificate of completion

  • 30-Day 100% money back guarantee – no questions asked!

DIGITAL MARKETING COURSE BONUSES?

  • Downloadable checklists to keep you on track

  • Downloadable guides to help you take action

  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you’ll be taking action!

You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!

NOW IS THE TIME TO START USING DIGITAL MARKETING & SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!

Whether you’re completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action. 

Enroll now so that you can take advantage of the skills you learn to grow your business!

Introduction

1
Welcome! Let's Do This!

Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!

2
Download the Ultimate Guide to Content Marketing

Download these two great resources that will help you through the digital marketing course.

3
Learn Our Digital Marketing System in 10 Minutes

Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.

4
Course Roadmap - Where Should You Begin?

Use this roadmap to figure out where sections you want to jump around to.

5
Tips to Improve Your Course Taking Experience

Define Your Business & Target Audience

1
DOWNLOAD: Define Your Business Worksheet

As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.

2
Define Your Purpose

In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?

3
Case Study: 3 Brand's Purpose

Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.

4
Position Your Brand

In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:

What makes you different?

Why do you do what you do?

Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future.


5
Case Study: Amazon and Harley Davidson Positioning Statements

Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.

6
Define Your Business
7
Unique Selling Proposition

In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition

First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.

8
Personality: What's Yours?

What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.

9
Case Study: 3+ Brands Show Their Personality

Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.

10
Find Your Audience

In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience. 

11
Where is Your Audience?
12
ACTION ITEM: Where is Your Audience?

Take a few minutes to find where your audience lives online.

13
Validate Your Business Idea

Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.

In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.

14
CASE STUDY: Phil Surveys His Audience

See a real world example of how Phil validates his business ideas with surveys.

15
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Brand Identity

1
Branding Basics

In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.

2
Case Study: 3 Companies with Great 'Brand' Strategies

Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.

3
Tools for Creating Graphics

In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.

4
Brand Assets: Links to Helpful Resources

Here are links to all of the free brand graphics that we mentioned in the last message.

5
Quick Canva Tutorial

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Canva a free tool that professionals use to create graphics.

6
Quick Photoshop Tutorial

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.

7
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Content Marketing Basics

1
What is Content Marketing?
2
Your Content Marketing Plan

Websites 101

1
Why You Need a Website & What Tools Do You Need to Create a Website
2
ACTION ITEM: Find an Inspirational Website

Get inspiration for the type of website you want to make.

3
Choose a Domain Name
4
The Basics of Designing a Good Website & Landing Page
5
Wix.com Crash Course

Email Marketing

1
Easy Email Marketing Funnels

Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!

2
Email Marketing Tools

In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.

3
Create a Lead Magnet

In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.

4
ACTION ITEM: Plan Your Lead Magnet

Take action by planning a lead magnet for growing your email list!

5
Add Opt-In Forms to Your Website

In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.

6
Segment and Tag Your Audience

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.

7
Create Email Sequences

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.

8
Write Better Email Subject Lines

In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.

9
Use Reports to Analyze Success

In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.

10
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week

Check out a case study of how Phil got 100 subscribers in less than a week. 

Copywriting

1
Copywriting Basics

Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.

2
A.I.D.A.

In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.

3
Case Study: A Sales Page That Works

Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.

4
9 Commandments of Copywriting

In this lesson of the Digital Marketing Masterclass, you'll learn our 9 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.

5
Write Better Headlines

In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.

6
Write Quality Articles

In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.

7
Improve Your Website's SEO

In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.

8
Tips for Better Email Copy
9
How to Make People Open Your Emails
10
Qualities of an Effective Promotional Email
11
Examples of High Quality Emails
12
Email Copywriting Case Study
13
Tips for Better Social Media Copy
14
Copywriting Tips - Similarities Across Platforms
15
Copywriting Tips - Differences Across Platforms
16
Social Media Best Practices
17
T.H.I.N.K. Before You Post
18
Social Media Copywriting Case Study
19
Supplemental Reading List

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

SEO (Search Engine Optimization)

1
Introduction to SEO and why it’s important for your business
2
10 crucial SEO ranking factors you need to know
3
What are keywords and why they are important?
4
The best keyword research tools
5
Domain authority and trustworthiness
6
Optimizing your WordPress website
7
Migrating your website from Http to Https
8
Checking your website page speed
9
More advanced techniques
10
Optimizing your website with the Yoast SEO plugin
11
SEO strategy to establish your business and brand online
12
The importance of backlinks
13
Great ideas to unlock the power of backlinks
14
Create a Google My Business profile
15
Key point review

Facebook Groups (Social Media Marketing)

1
Why Facebook Groups?

Welcome to this new section of the Digital Marketing Masterclass. This section is all about using Facebook Groups in your digital marketing plan. We'll cover how to start a Facebook group, and best practices for keeping your group engaged.

2
Start a Facebook Group for Your Audience

In this lesson of the Digital Marketing Masterclass, you'll learn how to start a Facebook Group. Follow Phil, as he walks through all the steps, and shares best practices for Facebook Group setup.

3
Create Your Facebook Group
4
How to Grow Your Online Community
5
How to Create More Engagement in Your Community
6
3 Quick Tips for Increasing Engagement
7
Best Types of Posts to Share in Your Group
8
Make Consistent Posting Easier
9
Content Tools & Apps I Love to Create and Automate Posts
10
Make Your Posts Count More and Increase Engagement
11
Use Analytics to Grow Your Community

Facebook Pages (Social Media Marketing)

1
Why Facebook Pages are Important for your Business

Welcome to a new section of the Digital Marketing Masterclass. This section is all about Facebook Pages. You'll learn why a Facebook Page is so important for your business, and how to set one up properly.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

34 hours on-demand video
18 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Digital Marketing Masterclass – 23 Courses in 1
Price:
$218.98 $159

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