4.56 out of 5
4.56
720 reviews on Udemy

Digital Marketing: Lead Generation & Sales Conversion Course

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy
Instructor:
Phil Ebiner
14,591 students enrolled
English [Auto]
Understand how a modern marketing funnel works for your business
Find your audience's pain points and create the right offer for them
Generate high quality leads using your content
Increase brand awareness with social media
Quickly turn social media fans into customers
Properly nurture prospects with the right email marketing strategy
Create high converting lead magnets and landing pages
Drive more traffic to your offers with several strategies
Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
Turn your website into a lead generation machine
Use your metrics to improve your sales and conversions
Make more sales and increase your revenue

This Digital Marketing course will help you get more business leads and convert them to more sales.

Do you have a business that needs more sales and clients?

If you’ve been desperately hopping from one tactical activity to the next, thinking there is a MAGICAL, secret formula that no one has told you about…

…then I’d like to help you put an end to all of that busy work, by inviting you to enroll in this course— where I share all the details on a framework I’ve been using for years that’s helped me grow two multiple six figure business and since then helped hundreds of business leaders, brands and entrepreneurs do the same.

Over the years working with so many clients, I’ve come to realize that working hard isn’t the problem for most aspiring business owners.

Neither is being committed to reaching their goals!

Their problem is “what do I need to focus on, that brings me measurable results”.

It’s figuring out which activities in which order are going to get them where they’re supposed to be.

Does that sound familiar?

Obviously you’re smart. And, you’re passionate about what you do!

It isn’t a lack of wanting IT that’s keeping you stuck.

It’s a lack of clarity!

But the problem is, how are you supposed to move forward and gain the necessary clarity when you literally have no framework or way of predicting what will work for you specifically and what won’t?

Look, you don’t need more information — you need a clear structure. You need a simple to follow framework to create that thriving business you’ve been dreaming of.

This framework is the antidote to all the BS out there, sharing one simple to follow process, to position yourself as an authority while building your credibility and attracting your ideal buyers so that all of those tactical activities finally start working for you.

So if you’re ready to stop struggling, stand out in your niche, and help your tribe get the help they desperately need, then the time to sign up is now!

Looking forward to seeing you inside!

Key topics you’ll learn in this digital marketing course:

  • Setting up your business

  • Creating sales funnels

  • Surveying your customers

  • Understanding your audience pain points

  • Creating the right offer for your customers

  • Using content to grow your business

  • Optimizing your content for search engines

  • Using social media to get more leads

  • Create irresistible lead magnets

  • Set up opt-in forms on your website

  • Design landing pages that convert

  • Converting website traffic to sales

  • Building several types of email marketing campaigns

  • Writing persuasive sales pages

  • Using analytics to measure success

  • Lead generation

  • Sales Convesion

  • and so much more!

Get instant access to:

  • Over 6 hours of easy-to-watch video lessons

  • Practical activities and assignments

  • Downloadable resources

  • Lifetime updates to the course

  • Premium instructor support

Our happiness guarantee

We have a 30-day moneyback guarantee. If you aren’t completely satisfied with your purchase you can get a full refund, no question asked. We aim to make this the best course for helping you to get more leads and sales. We’ll use any student feedback to make the course even better!

Enroll now!

Introduction

1
Welcome to Class
2
Tips to Improve Your Course Taking Experience

The Foundations of a Successful Digital Marketing Strategy

1
Don't confuse goals, mission and objective with strategy
2
Using the right framework to grow faster
3
Use service to grow your business
4
The 6- step funnel to success

The What, Who, and How of Delivering Results

1
Why Surveying Your Customers Will Mislead You, and What to Do Instead
2
Start With Your Why
3
Case Study: The Importance of Starting With Why
4
FInd Your Big Why
5
Finding Your Audience's Pain Points
6
Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
7
Creating Your Unique Process of Getting Result
8
Exercise Creating Your Unique Process
9
It's Your Turn: Create Your Unique Process
10
Creating the Right Offer (s)
11
Case Study: How Phil Delivers Results to His Audience

Generate High Quality Leads Using Your Content

1
Using Your Content to Build Authority
2
How to Create Your Buyer Personas and User Journeys
3
Defining Your Content Goals
4
Creating Your Content Marketing Plan
5
Optimizing Your Content for Search Engines
6
Using Your Unique Voice
7
Case Study: How Phil Generates Leads with Content Marketing

Increase Brand Awareness and Engage With Your Audience Through Social Media

1
Social Media Basics
2
Two Key areas to Focus on for Maximum Results
3
Social Media Content Strategy
4
Finding the Right Platform for Your Particular Niche
5
Fastest and Most Effective Way to Turn Social Media Fans into Customers
6
Case Study: How Phil Uses Social Media to Grow His Brand

Nurture your Prospects With the Right Email Marketing Strategy

1
What is a Lead Magnet
2
Top List Building Mistakes to Avoid
3
Using Content Upgrades to Grow Your List
4
Creating High Converting Lead Magnet Landing Pages
5
How and Where to Display Your Lead Magnet Offers
6
Using Convertkit to Build Your Email List
7
Setting Up Your Opt-in forms
8
Configuring your Forms and Delivering your Lead Magnets
9
Integrating Your opt-in forms onto Your Website
10
Setting up Your Landing Pages
11
Putting It All Together
12
Creating Pop-up opt-in Forms
13
Case Study: Phil's Email Marketing Strategy

Driving Traffic to Your Offers

1
Your Social Media Strategy to Drive Traffic
2
LinkedIn Marketing Strategy
3
Pinterest Marketing Strategy
4
Instagram Marketing Strategy
5
YouTube Marketing Strategy
6
Facebook Marketing Strategy
7
Case Study: How Phil Drives Traffic to His Offers
8
Case Study: How Phil Uses Paid Promotion

Conversion

1
Benefits of Creating a Thank You Page
2
Benefits of Creating a Tripwire Offer
3
On boarding Your New Subscribers for a Higher Conversion
4
Different Email Marketing Campaigns
5
Evergreen Email Marketing Campaign
6
Launch Sequence Campaign
7
Flash Sale Campaign
8
Re-engaging Your Cold Subscribers
9
Choosing the Right Campaign for Your Business

Turning Your Website into a Lead Generation Machine

1
Creating Your Differentiator
2
Communicating What You Offer on Your Homepage
3
Effectively Positioning Your About Page
4
Writing a Persuasive Offer Page
5
Case Study: Phil's Lead Generation Machine

Important Metrics to Measure Your Success

1
The importance of Measuring, Analyzing and Tweaking Your Approach
2
Important Website Metrics to Track and Measure
3
Top Social Media Metrics to Track and Measure
4
Email Marketing Metrics to Track and Measure
5
Other Important Metrics

Final Thoughts

1
Busting Through Your Visibility Roadblock
2
Planning and Strategy Go Hand in Hand
3
NOURISH the Nuts & Bolts of Your Business

Bonuses from Video School

1
Bonus Lecture: Learn More from Phil + Video School
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.6
4.6 out of 5
720 Ratings

Detailed Rating

Stars 5
380
Stars 4
247
Stars 3
77
Stars 2
9
Stars 1
7
30-Day Money-Back Guarantee

Includes

7 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Digital Marketing: Lead Generation & Sales Conversion Course
Price:
$108.98 $79

Community

For Professionals

For Businesses

We support Sales, Marketing, Account Management and CX professionals. Learn new skills. Share your expertise. Connect with experts. Get inspired.

Community

Partnership Opportunities

Layer 1
samcx.com
Logo
Register New Account
Compare items
  • Total (0)
Compare
0