4.29 out of 5
2747 reviews on Udemy

Digital Advertising and Marketing 101: The Complete Guide

Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese)
Ben Silverstein
9,012 students enrolled
English More
Full understanding of Digital Marketing foundations
A complete understanding of the different types of digital ads, how they're bought, how much they costs, how they're targeting and how to go about creating your own digital advertising campaign.
The ability to think strategically about where and how to place ads
What we mean by marketing vs. advertising
An understanding of the complex way digital advertising companies work together
Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
Learn from an industry expert
Analyze trends and news
Find out where to get more information about the advertising space
Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
230+ Five Star reviews on Udemy!
Join students in over 120 countries
Understand what social media advertising is and means
Understand how digital advertising is different from traditional media
Be able to clearly and confidently present ideas to clients and co-workers
Learn about an industry on track to be worth over $330B a year by 2021

Course Subtitles Available in Following Languages: English, Portuguese, German

Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!

I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.

To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!

Overview: This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Course Subjects:

  1. Intro: What is digital advertising and marketing?

    1. Display/Banner Ads

    2. Video Ads & Pre-Roll

    3. Social Media

    4. Audio

    5. Rich Media & Takeovers

    6. The IAB, and more

  2. The Digital Ecosystem: What are the different types of digital advertising vendors?

    1. Publishers, exchange, network, DSP, etc

  3. Buying the Ads: What are the different types of buying models and the advantages of each?

    1. CPM, CPC, GRPs, etc

  4. Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (

    1. Cookie data

    2. PII

    3. Registration Data

    4. IP address

    5. DMPs

  5. Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)

  6. Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.

Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.

This Course Also Comes With:

✔ Lifetime Access

✔ Fast & Friendly Support in the Q&A section

Don’t Miss Out!

Every second you wait is costing you valuable leads and sales.

This courses come with a 30 day money-back guarantee – so there’s no risk to get started.

Go ahead and hit the “take this course” button to start growing a business online today!

Real Student Testimonials:

Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit

★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” – Jocleyn Armour

★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” – Jean C

★★★★★ “Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively.” – Seshantu Chatterjee★★★★★ “Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I’m ready to move to 201.” – Motsidisi Maureen Ried

★★★★★ “Very informative, to the point and covered all the foundations of digital advertising.” – Robert Janes


Digital Advertising & Marketing 201

★★★★★ “When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” – Shawn E Fraser

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” – Suryameet Singh

★★★★★ “Comprehensive overview…detailed!” – Kaithlean Crotty-Clark


Introduction to Programmatic Advertising

★★★★★ “I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” – Raul Bonilla

★★★★★ “Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.” – Diane Tody


UPDATE 2020: Over 5,000 students in over 150 countries! Thank you so much everyone, this is amazing! Here’s to the next thousand!

UPDATE: New assignments added to help you apply what you’re learning to an example advertising campaign!

ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português! Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem!

UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch! Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz!

According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this introductory course.

Introduction to Digital Advertising & Marketing 101

2018 Updated Introduction - Digital Marketing Introduction by Ben

I started teaching courses on Digital Marketing in 2015. Now, three years later, the industry has evolved. However, the course subject matter taught in this 101 has not. In this course you'll get a great introduction to the world of Digital Advertising and Digital Marketing!


Welcome to the course

An introduction of the instructor as well as what we'll be covering in the following sections.

Introduction to Digital Ads

Introduction Part 1 - The IAB, banner ads, video ads and rich media

In Part 1 of the Introduction Section we will cover the IAB, banner ads, video ads and rich media.

Introduction Part 2 - Custom, skins, social media, audio ads, and search

In Part 2 of the Introduction Section we will cover custom takeovers and skins, social media, audio ads, and search ads.

Find contact information for three digital publications you want to run ads on

The Digital Advertising Ecosystem

Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs

In Part 1 we'll cover the different types of digital ad vendors, publisher direct, ad exchanges, ad networks, DSPs and SSPs, and trading desks.

How DSPs, SSPs, Exchanges, Networks, and publishers all work together

Illustration of the digital ecosystem.

Adjust your campaign proposal based on client feedback

Buying the Ads

Buying Digital Ads - How to buy digital ads, price ranges, process and more

In this section we'll review the different ways you can buy ads, general price ranges and the process of actually reaching out to a website or digital ad partner and placing a contract to buy ads.

Short Quiz

Take a short quiz to test your knowledge

Ad Targeting

Ad Targeting - Contextual, behavioral, demographic, geographic & more

In this section we'll start off by discussing digital cookies and how they are used for targeting ads. Then we'll cover the different types of targeting such as contextual, behavioral, demographic, geographic, retargeting, interest based targeting and finally how all of these are used to find your exact audience.

Ad Serving

What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.
Illustration of how ad servers work


Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more

In the reporting section we'll quickly cover the types of metrics that advertisers will look at when they gather reporting and what the industry benchmarks are for each metric.

Reporting Issues and trouble shooting

You're reviewing reporting and find a discrepancy greater than 10%. What next?

Course Review

Course Recap

Quick review of some key takeaways.

Final course review and Thank You!

In the review we'll quickly recap the topics we covered as well as discuss some publications I recommending reading on a regular basis to keep on top of industry news and trends.

Provide Final Feedback
Time to Sign-Up for Digital Advertising & Marketing 201!

Congratulations on finishing Digital Advertising & Marketing 101! Now it's time to get ready for the 201. Using the provided link to sign up for Digital Advertising & Marketing 201 and save 80%. Or use code: DIG101TY

See you again soon!

Bonus: More advertising content on AdCoach
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.3 out of 5
2747 Ratings

Detailed Rating

Stars 5
Stars 4
Stars 3
Stars 2
Stars 1
30-Day Money-Back Guarantee


1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Digital Advertising and Marketing 101: The Complete Guide
$218.98 $169


For Professionals

For Businesses

We support Sales, Marketing, Account Management and CX professionals. Learn new skills. Share your expertise. Connect with experts. Get inspired.


Partnership Opportunities

Layer 1
Register New Account
Compare items
  • Total (0)