4.35 out of 5
4.35
1082 reviews on Udemy

Design Thinking + Entrepreneurship: My 8-Step Launch Program

Learn market research, service design, prototyping, branding, sales, & startup fundraising with Eazl!
Instructor:
Davis Jones
20,690 students enrolled
English [Auto] More
Learn to find specific audiences for your ideas.
Develop human-centered design skills that enable you to create great products and services.
Learn how to reduce the risks associated with entrepreneurship by validating your ideas before launching.
Build a great brand for your new business.
Learn how to raise a seed funding round no matter where you are in the world.

— Nat’s Review on May 4th, 2016: “This is the best course on entrepreneurship that I’ve seen.” — This course is fresh out of the oven! 

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)–a very early version of your concept–that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones 

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

Welcome to the 8 Step Business Launch Program

1
What’s Coming Up: a Short Introduction to the Course
2
Access All Course Templates, Guides, and Special Resources

Startup Step 1: Clarify Your Business Concept and Match it with Target Markets

1
The First Drop: How to Clarify Your Business Concept
2
How to Access to Eazl’s Concept to Market Tool
3
Share Your Business Concept Sentence
4
Target Market Selection: Visualizing Markets, Segments, and Niches
5
Audience Ideation: How to Use Constraints and Segments
6
Are You Building a Two-sided Business? If So, This is for You.
7
Introducing the CAM System for Prioritizing Audiences
8
What MIT Found Out about Focus in Entrepreneurship
9
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology
10
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
11
[Extra Help] How to Use the CAM Market Filtration Tool

Startup Step 2: Perform Target Market Research for Your New Business

1
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
2
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
3
Access to Eazl’s Primary Market Research Tool
4
The Fundamentals of Human-centered Design
5
Risk Reduction with Three Areas of Primary Research
6
Interviews are Like Sailboats: Just Steer in the Right Direction
7
Watch Customers Reveal Strategic Information in Real Interviews
8
Access to Eazl’s Primary Market Research Toolkit
9
[Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
10
[Optional] Watch a Live, Unedited Customer Interview

Startup Step 3: Use Your Target Market Research to Design a Better Business

1
Three Types of Customer Needs (or “Pain Points”)
2
[Optional] Let’s Convert Real Market Research into a Needs Map Together
3
How to Find Customers’ Attitudes Regarding Your Business Arena
4
Visualizing Customer Motivation through Your Purchasing Funnel
5
[Selling Complex or Expensive Offerings] Selling to the Buying Center
6
[Extra Help] Let’s Extract Design & Marketing Needs from Real Audience Research

Startup Step 4: Estimate the Value of this Opportunity and Focus on a Tribe

1
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
2
Audience Validation: Three Characteristics of Every Good Target Market
3
[Optional] The Meg Media Case Study (an “Athlete” Startup)
4
[Optional] The Tanium Case Study (a “Megatron” Startup)
5
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
6
How to Create Your Customer Persona
7
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together

Startup Step 5: Build and Test a Prototype of Your Business Concept

1
Prototype Concepting with the ORB System
2
[Optional] Prototype Concepting: The Hire Hero Case Study
3
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
4
[Prototyping for Services and Experiences] Your MVP as a Service Design
5
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
6
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
7
Testing Your Prototype: The Three Big Questions
8
How to Test Your Prototype as an MVP (or "Minimum Viable Product")
9
[Optional] Here are Some of My Favorite MVP Testing Tools
10
When Your Know Your Prototype is Ready for It's Big Debut

Startup Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience

1
The Real Deal with Branding: What I Wish I’d Have Known
2
The Four Core Parts of Your Business’ New Identity
3
How to Write a Compelling Business Description
4
[Optional] Case Study: a Tour of Artisan Access’ New Identity
5
Pricing Strategies for Your New Business
6
Branding and Customer Loyalty through Experience Design

Startup Step 7: Get Your First and Second Groups of Customers

1
The Two Startup Sales Strategies (and the One that Usually Won’t Work)
2
Visualizing a How a Startup's Marketing and Sales Activities Work
3
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
4
How to Approach Your First Group of Customers
5
The Launch Marketing Suite: Your New Business’ First Selling Tool
6
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
7
How to Approach Influencers as Your Second Customer Group
8
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers

Startup Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding

1
How We Suggest Most Startups Raise a Seed Round
2
How to Recruit a Lead Advisor to Help Guide Founder(s)
3
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
4
#BeyondBusinessPlans: What Startups Really Need
5
[Optional] Practical Research Methods for Your Business Case
6
[Optional] Let’s Draft Your First Financial Forecast Together
7
How to Design a Seed Round that Really Works [Contract Template Here]

Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials

1
Lean Branding I: Crafting Kym’s Business Name
2
Lean Branding II: Developing the Artisan Access Color Palette
3
Lean Branding III: Creating a Typography Package for Free
4
Lean Branding IV: Designing a Cool, Inexpensive Logo
5
Lean Branding V: Writing Artisan Access’ Public-facing Business Description
6
Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)

Selected Features and Specs of this Course + Content Upgrade Journal

1
[Optional] Selected Features and Specs of this Learning Experience

Discount Codes + Information about VIP Support

1
Access to Discount Codes and Eazl's VIP Support Team
You can view and review the lecture materials indefinitely, like an on-demand channel.
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7 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Design Thinking + Entrepreneurship: My 8-Step Launch Program
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