Design Thinking : Customer Journey Mapping
Through a Case Study, this course will teach you to create Customer Journey Map of your own organization. Journey Mapping is a design thinking tool and is widely used to understand and empathize with the customers. Using the Customer Journey Mapping, barriers and levers in the customer’s end to end journey can be identified and they can be used to re-design or re-think the entire customer experience. This is one of the best tool to develop human-centric designs.
To whom this course is meant for?
Professionals from Marketing, Customer Service, Digital Transformation, UI/UX, Design Team & Start ups.
What is a Customer Journey Map?
Customer Journey Map is a design thinking tool that can be used to improve customer experience & provide wow moments for the customers.
Is it relevant to my sector?
Virtually it is applicable to all scenarios where there is interaction. (B2B, B2C, Govt, Social Business, Non-business)
What are the benefits of Journey Mapping?
Typical benefits include 15% improvement in customer retention, loyalty improvement and increase in sales conversion.
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