Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO.
This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers. Customer CEO was selected by an international panel of judges as one of the top two marketing books published in 2013.
This course will help you confront a new market reality: that customers choose which companies to do business with entirely on their own terms. Contrary to popular opinion, Chuck shows you that the customer is not always right. But, they still hold the cards in today’s fragmented, highly competitive, social commerce marketplace. This reality effectively inverts the power, control, and direction of decision-making. To survive and prosper in this new landscape, leaders, managers, and employees must quickly adapt or face extinction.
This course offers much more than theory. Chuck’s primary research with over 100,000 consumers has revealed that every customer possesses nine powers. He lays out each power for you and explains how you can take advantage of it for your company.
The course features numerous case studies of companies that enjoy competitive advantage by understanding this new reality.