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Customer | How to Build Customer Loyalty

Understand which loyalty strategies work and how in your business.Relationships and loyalty play a big role
Learoy Tonight
3,194 students enrolled
English [Auto]
Identify loyalty building strategies
Build customer loyalty in your own business
Move beyond transaction customer relationships
Understand how loyalty programs drive business outcomes
Learn from examples that worked for other businesses
Create customer advocates

There is no question about the impact great customer service has on an organisation. How to build customer loyalty will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be a receiving one; it is the beauty of this that makes good customer service a truly human endeavour.

This course will give you the tools to move away from transactional customer interactions towards creating advocates and lifetime loyalty. You’ll understand which loyalty strategies work and how they could work in your business. The customer experience is a human experience. This means relationships and loyalty play a big role; the stakes are high if you don’t start recognising your customer as more than just a single point of sale.

Each lecture has been carefully selected so that you can explore relevant and meaningful strategies to create a truly customer centric workplace. Build a culture that values the importance of each customer interaction and empowers employees to provide the best service possible. This course is full of tips and tricks to use inside and out of your workplace. It will motivate you to really understand and support the environment you’re trying to create.

Learoy Tonight is a fresh business with interesting and modern ideas about education. Many people take part in creating these courses – from subject matter experts, to researchers and designers – to ensure you are provided with the best learning experience and the most up to date information. We’re excited about education and want to give you the opportunity to be the best you can be.

Each course will take you approximately 30 to 45 minutes to complete and will cover all of the components required to build customer loyalty. Our content will give you the opportunity to listen to experts and understand relevant models to use on your leadership journey when creating a truly human customer experience. Enjoy a collection of videos, interviews and engaging imagery used throughout our presentations.

This course is a small section of Customer – At Your Service. If you would like to really challenge yourself, join us for the entire journey.

What are you waiting for? Start tonight and be on your way to providing amazing customer service tomorrow.

Welcome to How to Build Customer Loyalty

Welcome to How to Build Customer Loyalty

What’s it All About?

Customer Loyalty

Customer Lifetime Value

Let’s take a look at the real value of a building a customer for life, rather than just for a moment.

Designing a Customer Loyalty Program

What does it take to design a customer loyalty program and how do you make sure it pays off? Let’s take a look in here and find out.

Examples of Loyalty Programs that Worked

If you’re looking to build and retain more customers through a loyalty program, here’s some great examples of how they can be done well.

More Loyalty Programs

Checkout this article on more loyalty programs that work. Then checkout the links under external resources to explore more or to read the full article.

Keep Customers Keen

Let’s take a look at a top ten on how loyalty is achieved.

Retaining Customers

Strategies to Retain Customers

In here we’ll explore some key strategies to retaining your customers.

Ross Beard’s 5 Ways to Retain a Customer

Let’s look at Ross Beard’s 5 ways to retain a customer.

If you like, you can read Ross Beard’s full article via the link under external resources.

References and Further Reading - Beard, R 2014, ‘9 Customer Retention Strategies For Companies’ 5 May 2014, blog.clientheartbeat.com, viewed 25 May 2015 (see external resources)

Customer Advocates

How to Create True Customer Advocates

After providing outstanding customer experiences, what else can we do to ensure that our customers keep supporting us? Consider Bill Lee’s points on how to create true customer advocates.

References and Further Reading - Lee, B 2013, ‘How to Create True Customer Advocates’, 22 May 2013, hbr.org, viewed 25 May 2015 (see external resources)

A Quote From Simon Mainwaring

Check out this quote from Simon Mainwaring, download and takeaway for future inspiration.

How Easy it is to Create Customer Opponents Rather than Advocates

Let’s take a look at how easy it is to create customer opponents rather than advocates, by considering Abercrombie & Fitch and Lululemon. Then test your knowledge with the Q&A under downloadable resources.

To explore more. take a look at Chip Wilson’s apology via the YouTube clip link under external reasources.

References and Further Reading - Moore, H, 2014, ‘Controversial Abercrombie & Fitch CEO Michael Jeffries to retire’, 10 December 2014, theguardian.com, viewed 23 March 2015 (see external resources)

Dockterman, E, 2013, ‘What Lululemon Could Learn From Abercrombie About Fat Shaming’, November 13 2013, ideas.time.com, viewed 23 March 2015 (see external resources)

Congratulations! You now know how to Build Customer Loyalty

How to Build Customer Loyalty

Where to from here?

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Customer | How to Build Customer Loyalty
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