4.5 out of 5
4.5
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Create Compelling Content for Customer Experiences that Sell

How to Design and Deliver Customer Content through Experience Design, Emotion and Engagement.
Instructor:
EffectUX :
42 students enrolled
English [Auto]
Apply a 4 phase, practical approach based on Experience Design thinking to the content used in your customer engagements.
Repeat and scale the process, using the provided tools, as needed within your business.
Use digital and physical elements to enable a cohesive design for your customer facing presentations.
Understand the role of emotions and how to apply it to the design of your customer engagement.
Understand your customers, and how to use this knowledge so that you can deliver optimized and personalized experiences and increase genuine connections.
Understand how to match customer use cases to pain points.
Structure content effectively to inspire customer belief and trust in your product or services.
Ensure your customer content resonates through empathy.
Craft your brand to enable positive experiences.
Understand how to apply the science and psychology behind why the model works.
Explain your products and services in a way that engages the customer.
Use the activities within the course to apply the learnings to your own context immediately and to continue implementing the process easily afterwards.

Today, unfortunately so many potential sales are lost or existing customers abandon their providers, simply because the first impression they have – be it content, a meeting, or a presentation etc. does not resonate with them or provide them with the experience they need. They simply do not feel connected to the product, service offering, brand, or people.

The traditional marketing mix has clearly changed. The linear approach has transformed into a web of multiple channels to be navigated from awareness through to purchase in a multitude of manners. The digital and physical worlds have collided and their interaction is very important in helping you to craft experiences that matter.

In customer-facing roles, acquiring the right information and understanding of your customer, and then utilizing this knowledge to connect with them on a personalized, experiential level, is core to success. The experience you provide them with is the key to competitive advantage and will ensure that your customers want to do business with you, continue doing business with you and that will refer you to others who will then do business with you.

Gaining a meaningful understanding of your customer includes not just knowing the needs and wants that they have communicated, but also understanding their unspoken desires, problems, use cases, working environments, behaviors, mental models, value compass and how to accurately respond to their needs.

Using this course, you will be equipped with the thought-process, knowledge, and mechanisms you will need to enable you to transform your message and construct your content in a way that will truly reach and engage your customers.

The principals are based in Experience Design thinking and use the understanding of emotions to connect your solution directly to your customers needs and pain points – leaving them wanting to use your products/services. The process provided is also easily scalable, to ensure that the knowledge gained can be applied practically to your role or organization.

Upon completion participants will have the comprehension and tools required to attract and retain their customers, by providing engaging and relatable content and experiences.

Every student that takes this course will receive a Certificate of Completion.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Create Compelling Content for Customer Experiences that Sell
Price:
$59.98

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