CPA Marketing With Push Ads (+ Successful Case Study)
(updated: March-May 2021 with multiple course answers, February 2021 with 30-minute campaign setup walkthrough, January 2021 with new lecture about Clickmagick and new section, “Student Case Study”. More coming soon!)
In this course you’ll learn what how to successfully generate leads via CPA marketing with push notification ads.
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Brad: “After having taken multiple courses for CPA Marketing on Udemy, this course was the best in my opinion. The content was great as it was specifically for Push Notifications as that was one traffic source that I wasn’t familiar with, so I learned a lot from the course. Also it was very professional and Neil did a great job of explaining the subject. I feel like I can jump right in with this traffic source with confidence.”
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Maksym: “Great course! Please don’t take it, I don’t need more competition!”
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Sergio: “The instructor explains clearly and have practical knowledge and understanding easy to transfer to the students, thanks.“
Push notification ads have become very popular over the last few years. As affiliate marketers, we can buy push ads from traffic networks and promote CPA offers. Push ads cost as little as a penny per click, and traffic is available almost instantly.
However, there’s a lot to learn to successfully generate profitable CPA marketing leads with push ads.
After taking this course you’ll know…
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what push ads are and how they work
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where to buy push notifications
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how to pick offers from affiliate (CPA) networks which are best suited to push traffic
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how to set up click tracking to ensure you’re paying for genuine clicks
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whether to do “direct linking” or use “landing pages”, and what these terms mean
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how to drill down into your data to discover actions you can take to make your campaigns more profitable.
This course has two main sections: the theory of how to generate “push ad” traffic to generate CPA affiliate leads and a walk-through where every step is shown and explained on-screen. I discuss how to pick an offer at MaxBounty and a local affiliate network. You’ll see how to set up both a “direct linking campaign” and a “landing page campaign” to promote an affiliate offer using two different traffic networks (RTXMedia and PropellerAds). I explain how to track clicks using the in-house tracking of the traffic networks, including how to optimize your traffic, and also explain how to use Voluum to gain further insights from the traffic data.
You’ll also see my “case study” where I explain how I generated over a thousand dollars in affiliate commissions from one offer in my first month doing CPA affiliate marketing with push notification traffic. (The results shown in the case study are my own and are for illustrative purposes only. There is no guarantee you’ll make any money by taking this course. Your results will depend on your ability to interpret and apply the knowledge from the course).
Note: due to the vast majority of push subscribers being on Android devices due to Apple requiring active consent, this course focuses on Android users. However, the only difference to advertise to Apple users would be to select the appropriate device or operating system at the traffic network you buy traffic from.
Before You Begin
This lecture gives basic advice for how to get the most out of the course and how to leave feedback for the instructor.
This lecture prompts the student to share what problem they have that they hope the course will solve for them.
Introduction
This lecture gives an overview of what students will learn in the course and how it's laid out.
This lecture gives a brief overview of affiliate marketing and explains the "sales funnel" concept with respect to affiliate lead generation and push notification traffic in particular.
This lecture explains what push notification is, along with its benefits and drawbacks. I also explain what services you'll need to successfully do CPA affiliate marketing using push traffic.
Understanding Push Notifications
A look at how many ad networks will sell you push notification clicks, and my reasoning for not signing up with dozens but instead going with my two recommendations to get started.
Which affiliate network should you sign up with? Newer networks may have less competition, but are a more risky proposition. More established networks are less risky to do business with, but will have more competition. Find out my recommendations in this lecture.
Choosing which offers to promote at an affiliate network can be overwhelming. Use the criteria discussed in this lecture to narrow down the number of offers until you find the right ones for you to promote.
Should you use Spy Tools to find offers other affiliates are running? Here's my take on it.
A good click-tracker is an absolutely indispensable tool to successfully do CPA affiliate marketing with push traffic. Even if you only do direct linking campaigns, you'll be juggling multiple offers from multiple affiliate networks and driving traffic from different ad networks. You will need one place where you can easily see all your statistics. For that one place I highly recommend Voluum.
An update lecture, added since completion of the course. Information about Clickmagick and traffic sources it can be used with. Note, Propellerads and RTXMedia are exclusions.
A look at the formula for calculating your Return On Investment, and an explanation of why you wouldn't want to do it manually!
A brief explanation of how to improve your ROI by dropping under-performing channels and spending more on productive channels.
Tips and hints for creating push notification ads. I recommend using Canva as a quick and free way to generate images for your ads. You can either use creatives supplied by the merchant who runs the offer you're promoting, or modify their creatives, or make brand new creatives. Be sure to check with your account manager before running your own creatives as some offers don't permit it, or want to approve your creatives before you use them.
Pointers for how to write great copy for push notification ads when you're constrained by a very low character count. Also contains a tip on how to improve your success by reducing irrelevant clicks.
An explanation of the difference between direct and indirect linking. Also contains an example where your profits can be doubles using a landing page compared to direct linking.
A look at the advantages and disadvantages of direct linking compared to indirect linking. Also includes a suggestion for which to use as a new affiliate marketer, and a recommended service for quickly and easily creating landing pages.
This lecture offers some tips to improve your chances of success with CPA affiliate marketing using push notification traffic, as well as some pitfalls to avoid! Don't make the same mistakes I did, watch this lecture.
Push Notification Walkthrough
A brief introduction to what will be covered in this section of the course which is a step-by-step walk-through of me choosing a CPA affiliate offer and setting up traffic campaigns and tracking.
Weighting up the multiple considerations regarding whether or not an affiliate CPA offer is likely to be successful or not, with MaxBounty and Monetise as the two affiliate networks.
Picking an affiliate offer at Monetise, a UK affiliate network running CAKE, which looks different to MaxBounty.
A look at offers on the Clickwork7 affiliate network, showing how to narrow down a selection of offers. Also explains incentive vs non-incentive offers and appraises a specific offer.
Creating ad images for PropellerAds at Canva using the creative supplied by a merchant. Uploading the images to PropellerAds.
Modifying the ad image to best fir the PropellerAds preview tool. Completing the creation of a campaign at PropellerAds.
Resizing the Propeller ad for the RTX Media platform. Creating a campaign at RTX Media using the new graphic.
An introduction to how click tracking works and why it's a huge benefit to affiliate marketers.
Setting up an "offer" in Voluum and creating two campaigns to promote that "offer". One campaign is for PropellerAds and the other is for RTX Media.
A look at very early data in Voluum, PropellerAds and RTX Media. An explanation of zones and channels, including checking the traffic network's stats against Voluum and blocking a channel as a result of a discrepancy.
Creating a second ad in order to perform split-testing of the creatives at the two traffic networks.
A brief look at the reporting available from the affiliate network just for completeness. It's actually much easier to analyse the affiliate network data in Voluum.
Creation of a landing page at LeadPages and creation of landing-page campaigns at PropellerAds and RTX Media.
A look at the statistics we're interested in... profitability of the campaigns, split-testing our ads, and comparing direct linking with using a landing page. We still need more data, but I show you where to look to gain insights from your data.
A few extra tips I wanted to show you!
Case Study
The specific offer I was running which I managed to generate over $1,000 in leads with in my first month using push traffic. In this lecture you see the ads I ran, the traffic I sent, the leads I got, and how much I spent on ads to generate the $1,000. I explain how profitable the offer was. Hint, the profits were more than the money spent on ads!
Student Case Study
This is a student case study where I answer questions from a student of the course as they try to set up profitable CPA campaigns using push notification traffic with their own specific offers.
Walkthrough - Setting Up A CPA Campaign Using Voluum And PropellerAds
This lecture shows students how to set up a CPA promotion including choosing an offer, setting up Voluum tracking and a campaign at Propellerads.
Resources
A lecture explaining in detail the Udemy interface so that you can have the best experience watching this course.
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