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Content Marketing Masterclass: Create Content That Sells

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
Instructor:
Brad Merrill
14,195 students enrolled
English [Auto] More
Increase your sales, traffic, and brand recognition using the power of digital content
Grow a business from scratch or build upon your existing strategy
Understand the cognitive buying journey and how your content can inspire people to take action
Optimize your website for content marketing and drive profitable user action
Develop a system for consistently generating new content ideas
Understand the importance of effective writing and how to become a better writer
Become familiar with some of the most effective types of content
Generate an endless stream of valuable content by repurposing what you've already created
Optimize your site for search engines to drive a consistent stream of free traffic
Promote your content and drive traffic from a wide variety of sources
Use valuable content to grow your email list and build an effective sales funnel
Learn about external marketing channels like Facebook, Twitter, and Instagram
Collect and analyze data to measure your results and optimize future campaigns

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.

I’ve spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we’ve entered this world where every company is expected to be a media company.

In this course, you’ll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you’ll have all the tools you need to successfully market your products and services in the digital age.

Here are some of the things we’ll cover:

  • Classic Marketing Fundamentals: Basic principles from the “old world” of marketing that you’ll need to understand for this course. Beginners are welcome here!

  • Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.

  • Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine.

  • Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas.

  • Copywriting: We’ll discuss why effective writing is so important, and you’ll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.

  • Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.

  • Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you’ve already created.

  • SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.

  • Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources.

  • Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.

  • External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

  • Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you’re always making progress toward your goals.

As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.

I think you’re going to love this course, and my confidence is backed by Udemy’s 30-day money-back guarantee. If you’re not satisfied, you get a full refund—no questions asked.

With all of that in mind, I hope to see you inside!

Introduction

1
Introduction

Classic Marketing Fundamentals

1
What Is Marketing?
2
How Marketing Has (And Hasn't) Changed
3
Understanding The Cognitive Buying Journey (And Funnels!)
4
A Good Way To Visualize AIDA
5
A Word Of Warning
6
Glossary Of Marketing Terms

Content Marketing Essentials

1
What Is Content Marketing, And How Does It Work?
2
Defining Your Goals
3
The Importance Of Storytelling: How To Tell Compelling Stories
4
How To Create Detailed Buyer Personas
5
Action Steps: Goals & Buyer Personas

Web Design

1
Why Good Design Matters
2
The Importance Of Responsive Design
3
How Minimizing Your Design Can Maximize Your Results
4
Why You Should Be Using Landing Pages (And When)
5
Baking Social Proof Into Your Site
6
Planning For Edge Cases
7
Why I Recommend Using WordPress
8
Action Steps: Web Design

Generating Content Ideas

1
The Importance Of Having A Reliable Ideation System
2
Creation Begins With Consumption
3
Conducting A "Brain Dump"
4
The #1 Tool For Content Research And Competitive Analysis
5
Questions Straight From Your Target Audience
6
Eavesdropping On Niche Communities
7
How Your Existing Audience And Content Can Help You Generate New Ideas
8
Action Steps: Generating Content Ideas

Copywriting

1
The Importance Of Effective Writing
2
How To Write Perfect Headlines
3
Matching Your Audience's Tone And Vocabulary
4
Maintaining Focus With Your Content
5
How To Write A Call-To-Action
6
How Grammatical Errors Can Cripple Your Marketing Efforts
7
How To Become A Better Writer

Types Of Content

1
Content Types Intro
2
How To Create Epic List Content
3
Teaching Your Audience With Tutorials
4
Two Approaches To Q&A Content
5
Interviews & Profiles
6
Combining A List With An Interview
7
How To Create Valuable Reviews And Comparisons
8
Working News Into Your Content Strategy
9
Creating Valuable Roundups And Resource Lists
10
Thought, Opinion, And Controversy
11
Stories As A Content Format
12
Statistics And Original Research
13
Presenting Complex Data For Visual Learners
14
How To Write A Case Study That Turns Readers Into Buyers
15
Action Steps: Types Of Content

Content Formats & Repurposing

1
Content Formats
2
How To Generate An Endless Stream Of Fresh Content
3
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
4
Action Steps: Content Formats & Repurposing

SEO (Search Engine Optimization)

1
A Brief Introduction To SEO
2
Understanding Search Engines
3
Basic Site Setup For SEO
4
Titles And Meta Descriptions
5
Themes And Template Settings
6
How To Select The Right Keywords And Create High-Ranking Content On Any Topic
7
Does Keyword Density Matter?
8
Internal Links
9
Image Optimization
10
Action Steps: SEO

Content Promotion

1
Why Promotion Is Important
2
Strategic Collaboration
3
The Formula For A Perfect Guest Post Pitch
4
A Simple Way To Get Leading Influencers To Share Your Content
5
Teasing Your Content On Social Media
6
How To Get Your Content Featured In Popular Resource Lists
7
Don't Neglect This Free Source Of On-Demand Traffic
8
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
9
An Extremely Effective Way To Significantly Grow Your Audience Overnight

Email Marketing

1
Why An Email List Is Essential For Your Marketing
2
How To Entice People To Opt In To Your List
3
Lead Magnet Ideas
4
Standard Opt-In Forms
5
High-Profile Opt-In Forms
6
How To Turn Commenters Into Subscribers
7
A Counterintuitive Strategy To Increase Your Conversion Rates
8
Using Social Proof To Grow Your Email List
9
Nurturing Your List: The Key To Maintaining Relationships Over Time
10
Action Steps: Email Marketing

External Marketing Channels

1
External Channels Intro
2
Facebook Pages & Ads
3
The Perfect Facebook Ad Funnel (For Leads)
4
Notes: The Perfect Facebook Ad Funnel
5
Facebook Groups
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

4 hours on-demand video
12 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Content Marketing Masterclass: Create Content That Sells
Price:
$218.98 $159

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