Content Marketing: Grow Your Business with Content Marketing
Welcome to the only class you need to learn how to use content marketing to grow your business and brand.
From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.
After taking this course, you’ll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:
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Get more followers
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Increase website traffic
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Grow an email list
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Make more sales
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and so much more!
This content marketing course is based off the instructor’s own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business
What will you learn?
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Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.
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Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.
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Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.
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Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.
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Content Marketing Formats: Understand the different types of content and which ones are best for your business.
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Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.
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Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.
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Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.
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Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.
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Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.
This content marketing course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.
Our Happiness Guarantee
If you aren’t happy with the course, we have a 30-day 100% money-back guarantee. If you’re not satisfied, you can get a full refund.
We always try our best to support you, answer your questions in a timely manner, and update the course if there’s anything you need.
What are you waiting for?
Start using modern content marketing methods today! I’ll help you come up with a full-fledged content marketing strategy to help grow your business.
See you in class!
Phil
Introduction to the Content Marketing Course
In this lesson, you'll learn what this content marketing course is all about and how it will help you grow your brand & business.
This lesson of the content marketing course contains a downloadable guide that gives an overview of what content marketing is.
Content Marketing Basics
This lesson of the content marketing course covers the basics of what content marketing is and why it is important for any modern business.
This lesson of the content marketing course includes a downloadable pdf with 10 of the best content marketing ideas you can get started with today!
This lesson of the content marketing course covers the basic content formats and the different platforms you can use to post any kind of content.
This lesson of the content marketing course covers what a marketing funnel is, which is super important. Content marketing funnels are the way you get someone from finding about your brand to making a purchase.
Define Your Brand & Purpose
This lesson of the content marketing course includes a downloadable branding worksheet that you can use throughout the rest of this section.
This lesson of the content marketing course covers the importance of defining your brand's goals and purpose. Knowing this will lead to better quality content marketing.
This lesson of the content marketing course covers how to come up with a positioning statement, which helps you understand your brand's goals, target audience, and core benefits to the world.
This lesson of the content marketing course covers your USP (or unique selling proposition), which is what makes you different than your competitors. Knowing this will help you create better content marketing that attracts customers to your brand rather than a competitor.
This lesson of the content marketing course covers what a brand personality is, which comes through in any type of content marketing you do.
Define Your Target Audience
This lesson of the content marketing course dives deep into figuring out who your target audience is. By understanding your target audience, you'll be able to create better content that serves your unique audience.
This lesson of the content marketing course dives deeper into your target audience and figuring out their pain points which will help you come up with the right content to help them solve their problems.
This lesson of the content marketing course covers how to find out where to connect with your audience.
This lesson of the content marketing course teaches you how to create a customer persona, which will help you when creating content.
Come Up with Great Content Marketing Ideas
This lesson of the content marketing course covers how to come up with a system to organize ideas for any kind of content marketing you do.
This lesson of the content marketing course is a case study where Phil practices coming up with ideas. You'll see his real-world process for inspiration.
This lesson of the content marketing course is a case study where Phil practices researching content ideas. You'll see his real-world process for inspiration.
This lesson of the content marketing course covers how to ask your audience for content ideas, and why this is a great idea.
Content Marketing Formats
This lesson of the content marketing course dives deep into the types of content you can use in your content marketing.
This lesson of the content marketing course is a case study where Phil shares written articles that have successfully grown his business.
This lesson of the content marketing course is a case study where Phil shares photographic & visual content that has successfully grown his business.
This lesson of the content marketing course is a case study where Phil shares videos that have successfully grown his business.
This lesson of the content marketing course is a case study where Phil shares audio content that have successfully grown his business.
This lesson of the content marketing course is a case study where Phil shares social media content that have successfully grown his business.
Create Amazing Content to Market Your Business
This lesson of the content marketing course introduces this section which will give you tips on each type of content.
This lesson of the content marketing course gives you tips for writing great content.
This lesson of the content marketing course gives you tips for creating great video content.
This lesson of the content marketing course gives you tips for creating great visual content.
This lesson of the content marketing course gives you tips for creating great audio content.
This lesson of the content marketing course gives you tips for creating great social media content.
Publish Your Content
This lesson of the content marketing course includes a downloadable checklist you can use to help you with your social media content.
This lesson of the content marketing course covers how to come up with a social media marketing plan and schedule to simplify your life and create an engaged following.
This lesson of the content marketing course includes a downloadable content marketing schedule you can replicate or use for inspiration.
This lesson of the content marketing course covers where to post written content online.
This lesson of the content marketing course covers where to post video content online.
This lesson of the content marketing course covers where to post audio content online.
This lesson of the content marketing course covers where to post visual content online.
Content Marketing Funnels
This lesson of the content marketing course dives deeper into creating a marketing funnel.
This lesson of the content marketing course is a case study where you can see an actual example of Phil's email marketing funnels.
This lesson of the content marketing course is a case study where you can see an actual example of Phil's article / content marketing funnels.
This lesson of the content marketing course is a case study where you can see an actual example of Phil's video marketing funnels.
This lesson of the content marketing course is a case study where you can see an actual example of Phil's social media marketing funnels.
Promote Your Content
This lesson of the content marketing course covers what you'll learn in this section about promoting your content.
This lesson of the content marketing course includes a downloadable promotion timeline which you can use for inspiration.
This lesson of the content marketing course covers how to increase your social media engagement on your content.
This lesson of the content marketing course covers how to promote your content with email.
This lesson of the content marketing course covers how to promote your content with word of mouth marketing.
This lesson of the content marketing course covers how to promote your content with traditional marketing techniques.
This lesson of the content marketing course covers how to promote your content with collaborations.
This lesson of the content marketing course covers how to promote your content with paid advertising.
Measuring Your Content Marketing Results
This lesson of the content marketing course covers the analytics you should look at to determine how well your content marketing is doing, and how to improve.
This lesson of the content marketing course is a case study of Phil's website and how he uses analytics to improve his content.
This lesson of the content marketing course is a case study of Phil's YouTube channel and how he uses analytics to improve his content.
This lesson of the content marketing course is a case study of Phil's social media accounts and how he uses analytics to improve his content.
This lesson of the content marketing course covers how to use the analytics you have to improve your content.
Course Conclusion
This lesson of the content marketing course is a brief thank you and wrap-up video from Phil.
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