In this course you will learn how to master business development in practice. The contents are structured as follows:
Product perspective of business development, including software & services.
Understand customer needs and convert them into solutions
Product features vs. customer satisfaction
Agile approaches to developing products, software and services
Product life cycle & S-curve model
Sales perspective of business development
Basics of interpersonal selling
Sustainable customer relationships
Define and expand sales channels
Push vs. pull incentives
Cooperations & partnerships
Marketing perspective of business development
Understand buyer behavior
Expansion and internationalization strategies
Marketing and communication tools
Push vs. pull communication
Merging of the perspectives in the Business Model Canvas
Structuring of new and existing business models
Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.