4.51 out of 5
4.51
5780 reviews on Udemy

Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business
Instructor:
365 Careers
18,415 students enrolled
English [Auto] More
Perform industry analysis
Execute competitor analysis
Apply the Five forces model
Assess the bargaining power of suppliers and clients
Understand the threat of substitute products and new industry entrants
Apply Game theory in practice
Study how competitors behave: Cooperation or Competition
Focus on the way companies acquire a competitive advantage
Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
Discuss the advantages of vertical and horizontal integration
Learn how to perform a SWOT analysis in practice

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion
Business Fundamentals: Corporate Strategy
Price:
$158.98 $109

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