4.05 out of 5
100 reviews on Udemy

Be The Ultimate HootSuite Social Media Marketing Manager

Certification award. The university for HootSuite, free or pro. Market & manage your social medias via time management.
Zach Miller
6,553 students enrolled
English [Auto]
In this Social Media Marketing Course, you will know how to manage all your social medias in one dashboard.
In this Social Media Marketing Course, you will know how to schedule posts for every social media platform.
In this Social Media Marketing Course, you will know which social media platforms you should focus on - and which ones you should run from.

In this course, you will learn the fundamentals to using Hootsuite to manage your various social media accounts.

This is a great tool for anyone managing social media for a company or organization, or for anyone that has a large amount of personal social media accounts. Start from how to set up a free Hootsuite account, then learn how to add all of your social media profiles. Then, you will be instructed on how to post and schedule posts using the program, how to utilize the analytic tools built into the program to measure your social media success, and how to use other great features of the program.

Then we’ll dive deep into which networks you should be in and the best methods for becoming viral on each network.

Not only that, but we’ll be including a BONUS SECTION on how to do proper lighting, audio, video for recording.


About the Topic


Hootsuite is a social media management platform.The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.

Additional integrations are available via Hootsuite’s App Directory, including Reddit, Storify, Tumblr, and Marketo.

Overview of Hootsuite Benefits:

Manage Multiple Social Media Accounts in One Place

Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.

With Hootsuite, your company can post updates, connect with your client base, and review responses on more than thirty-five popular social networks including: Twitter, LinkedIn (including Pages, Profiles, and Groups), Foursquare, Facebook (including Events, Groups, Profiles, and Fan Pages). Google+, and WordPress blogs.

Hootsuite also connects you with several other platforms using third party apps. These include: Vimeo, Instagram, Evernote, MailChimp, Storify, Edocr, Slideshare, Flickr, Tumblr, StumbleUpon, and Reddit.

Enjoy these Advantages

With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.

Make Use of Social Analytics

Collect useful intelligence by tracking mentions of your industry, brand, and product, and search terms. You can generate insightful social analytics reports by selecting from a range of pre-designed templates as well as more than 30 report modules. Or, you can produce custom reports to get data and insights on the metrics that matter to you. Your Enterprise teams are fully protected when they post to company social profiles from both mobile and web accounts. Finally, the vendor offers localized support in Italian, French, and Japanese, with plans to include more languages in the future.

Overview of Hootsuite Features:


  • Manage multiple contributors

  • Gather intelligence by monitoring mentions of your company’s brand

  • Update multiple networks in one step

  • Optimize delivery

  • Social Analytics reports

Social Marketing Solutions through HootSuite:

1. Extend your social marketing reach by growing a more engaged audience.

  • Build your social audience across multiple networks with solutions for social publishing, scheduling, and more.

  • Target messages by location or demographic profile, and schedule them to post at the best time—automatically.

  • Empower regional teams to market locally while maintaining control of your global brand voice.

  • Boost your social advertising performance through campaign optimization features and services.

2. Improve efficiency and simplify social media management.

  • Respond to posts quickly and reduce duplicated efforts by routing posts to the right person, department, or region.

  • Create approval workflows that mirror your existing organizational structure to ensure all posts are consistent and compliant.

  • Manage platform access for your growing team of employees, contractors, and agency partners without sharing passwords.

3. Safeguard your brand reputation and stay compliant.

  • Guard against hackers—and many other external threats—with full account audits, network monitoring, and real-time security alerts.

  • Cut the risk of employee error with secure logins, custom approval workflows, and flexible team and individual permission levels.

  • Protect your brand while confidently engaging with customers, using our advanced message moderation features

  • Stay compliant with bodies like FINRA and HIPPA through our industry leading integrations with Actiance, Proofpoint and Smarsh.

4. Prove the ROI of social and make data-driven decisions.

  • Share real-time insights by monitoring mentions of your brand, company, products, and competitors.

  • Measure the impact of your social marketing campaigns through comprehensive social channel reporting.

  • Prepare for a crisis or spikes in social activity through automatic alerts and response simulation planning.

  • Clearly prove business ROI from organic and paid social media.

5. Set your organization up for success with expert dashboard training and social media education.

  • Onboard teams quickly and speed your time to value with help from our professional services team.

  • Train employees to give them the skills and confidence they need to drive your social media strategy.

  • See results faster with a customized social media strategy developed with our professional services team.



Welcome to the course, this is just a quick overview and request that you rate the course 5-stars when Udemy asks; otherwise, if you don't feel that - wait until the end to get the "big picture". Thanks!

Before We Begin
Welcome to HootSuite

Learn how to register for a HootSuite account and the difference between FREE & PRO plans.

Connecting Social Media Accounts

Learn how to connect each and every one of your social media networks.

Publishing & Scheduling in HootSuite

Learn how to publish and schedule the content for each day/week/month inside HootSuite. You can customize what networks you want to post to, not post to, the times you want to post and so much more!

Managing Your HootSuite Dashboard

Learn how to add/remove social profiles to your HootSuite Dashboard. Additionally, learn how to remove social media profiles from HootSuite completely as well.

Technical Detail - How to Remove App Permissions

REMEMBER: Remove HootSuite's connection inside your Social Media profiles as well. Just Google, "Remove App Permission for XXXXX" and you'll find where the permissions are located so you can delete HootSuite when necessary.

HootSuite Analytics Overview

Learn how to quickly connect and look into the analytics side of HootSuite.


Should You Be On Facebook

Learn if you should be on Facebook, and how to post and contribute to the social platform.

Optimizing Your Facebook Page & Profile
Facebook Advertising Overview


Should You Be On Twitter

Learn if you should be on Twitter, and how to post and contribute to the social platform.


Should You Be On Google+

Learn if you should be on Google+, and how to post and contribute to the social platform.


Should You Be On LinkedIn

Learn if you should be on LinkedIn, and how to post and contribute to the social platform.


Should You Be On YouTube

Learn if you should be on YouTube, and how to post and contribute to the social platform.

The Attractive Character Overview
YouTube Video Lighting Training
Tools I Personally Use for Recording

I want you to know what most "gurus" don't teach! It's not expensive to look professional - just watch!

OBS Setup

Learn how to start screencasting like a PRO in under 10 minutes. This will break down the settings you need to use, in order to guarantee the best webcam settings and recording possible.

Creating a Professional Background for $50

You can look professional without breaking the bank. Sell like a guru with less than $50.

Your Lighting Setup

Getting your lighting correct is CRUCIAL to you have a high-quality clear video recording. I suggest the use of only THREE lights to begin. You don't even need to splurge on the costs if you get the correct tools/light bulbs ahead of time. Usually under $50 for everything (if you have the light bulbs already).

Product Creation On The Fly (Screencasting)

This is how I love to create products.

The Perfect Webcam Settings

This is an 80/20 rule. 80% of your lighting will come from the outside lights. Like your front-light, two side-lights and the lightbulbs you choose. But there is a 20% of your lighting that can be tweaked and fine tuned inside your webcam software. We're going to dive into some of those settings and what they do.

Voice Inflection for 2X Sales

The way you inflect your voice and tone can change the meaning of things. To demonstrate what you can do with your voice, I’m going to take one sentence, which has eight words in it, and make those eight words mean eight different things.

1) I did not say he stole the money. (Simple fact statement.)

2) did not say that he stole the money. (Implies that it was someone else who said it.)

3) I DID NOT say he stole the money. (This is vigorous denial that you said it.)

4) I did not SAAAYY he stole the money. (Hints that you may have implied it but you didn’t say it.)

5) I did not say HE stole the money. (Implies that someone other than the accused stole the money.)

6) I did not say he STOLE the money. (You hint he might have borrowed it.)

7) I did not say he stole THE money. (He might have stolen some money but not THE money.)

8) I did not say he stole the MONEY. (suggests that he might have stolen something but certainly not the money.)

***These are the same words, but with an educated change in your voice inflection, you can change the meaning.

Editing Your Video with Free Softwares

My suggestion if you choose to use a FREE video editor.

Editing Your Videos with Paid Softwares

My suggestion if you choose to use a PAID video editor.


Bonus Section

Sales Funnel Secrets

Hi, my name is Zach Miller...

Before we dive on in, I want to introduce myself and let you know what this course is (and is not).

This course is NOT about getting more traffic to your website—yet the secrets I’m about to share with you will help you get exponentially MORE traffic than ever before.

This course is NOT about increasing conversions—yet these secrets will increase your conversions MORE than any headline tweak or split-test you could ever hope to make.

If you are currently struggling with getting traffic or converting that traffic once it arrives, you may think you’ve got a traffic or conversion problem. In my experience, after working with thousands of businesses over the last decade, I have found that is rarely the case. Low traffic and weak conversion numbers are but symptoms of a much greater problem; a problem that is a little harder to see (that’s the bad news), but is a lot easier to fix (that’s the good news).

Get a copy of my video course, Sales Funnel Secrets and get the same training my Inner Circle students paid $25,000 to learn: www.Zach-Miller.com/udemy


Once this course is available to millions of people, I know it is going to be much harder for me to accommodate everyone who wants more personalized help. So I created something special just for the readers who are here now. I have opened up space in our Inner Circle program so that I can personally look at your funnels, spend an hour with you on the phone, and then have my team work with you for a full year to implement the changes you need to make. Doesn’t that sound amazing?

If you would be interested in being part of my Inner Circle, then I want to invite you to apply with me personally. You can apply here: www.Zach-Miller.com/inner-circle

After you apply, someone on my team will give you a call and explain the Inner Circle program to see if it is a good fit. If it is, then we’ll actually be talking together in less than a week from right now.

And with that... I will end this message.

I want to thank you so much for joining me here, and I wish you all the success you can dream of...

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Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Be The Ultimate HootSuite Social Media Marketing Manager
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