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B2B Marketing: Customer Journey and Go-to-Market Strategy

Enhance the communication of your value proposition, while improving your marketing ROI, CX and customer satisfaction.
Jay Shah
10 students enrolled
English [Auto]
Customer Journey and its Benefits: Understand what constitutes a customer journey and why is it important to improve lead generation, win rate, and web optimization.
Go-to-Market Strategy: Develop impactful go-to-market strategies from customer journey discovery.
Using Voice of the Customer (VOC) to Discover Customer Journeys: Discover customer journeys for your customer segments and personas by using a Voice of the Customer (VOC) guide.
Metrics to Measure Go-to-Market Success: Measure go-to-market success by using suitable metrics for for every stage of the customer journey.
Using Data Analytics to Uncover Customer Journey Insights: Improve the lead conversion rate of your marketing funnel and make your lead qualification or lead screening more customer-friendly by using data analytics.
Marketing and Sales Alignment: Understand why seamless marketing and sales alignment is critical for successful alignment of go-to-market strategies with your customers' journeys.

Are Your Marketing and Sales Aligned to Your Customers’ Journeys?

Drive customer intimacy by transforming your “Placement” Marketing P to provide ease of information “Access” to customers during their research and decision-making journey. Learn why customer journeys are important, how the voice of the customer can be a great tool to discover customer journey, and why it’s critical to have your go-to-market strategy is informed by customer journey insights.

Quickly learn practical and useful customer journey concepts, based on real-world examples, to help you get started quickly, from a marketing leader with proven expertise in driving B2B growth. A small investment in example-based learning can improve the communication of your value proposition, while enhancing customer experience and satisfaction. Imagine improving your lead generation and win rates while delighting the customer! Wouldn’t that make you the marketing genius in your team?

This course is a part of the ValuZition B2B Marketing Specialization to transform your marketing strategy with customer intimacy and data-driven decision making. Learn practical and useful B2B marketing concepts, based on real-world examples, from an accomplished marketing leader. Get tools that can improve your company’s revenue growth, profitability, marketing ROI, and CX. Below is a summary of the courses in the Specialization and their outcomes.

1. Leading with Customer Applications: Learn how to engage with customers earlier in their journey to generate influence and preference for your products later in their journey. Trigger your customers to move from status-quo and prefer your solutions over your competitors’ by focusing on their jobs-to-be-done and pain points.

2. Strategic Messaging Using Value Proposition Design: Differentiate your products and solutions by focusing on customer outcomes. Increase the impact of your B2B Marketing messaging, copy, content, and sales enablement tools.

3. Customer Segmentation Strategies and Models: Deploy the “Jobs-to-be-done” framework to add strategic depth to your segmentation model. Uncover opportunities for revenue growth, go-to-market optimization, product development, and pricing optimization by discovering and targeting attractive customer segments.

4. Customer Journey and Go-to-market Strategy: Learn why customer journeys are important, how the voice of the customer can be a great tool to discover customer journey, and why it’s critical to have your go-to-market strategy is informed by customer journey insights.

5. Pricing Management to Drive Revenue and Margin Growth: Transform your B2B Pricing Strategy from Price to Value. Explore new Pricing Strategies and learn how to effectively use Pricing as a Revenue and Margin Management tool. Learn fast, apply faster from real-world examples and spreadsheet-based analysis tools.

6. Using Data Analytics for Decision-making: Discover applications of data analytic tools to real-life B2B marketing situations and understand how to use these tools in your business context. Uncover breakthrough marketing insights by learning from real-world examples, spreadsheet-based analysis, and knowledge checks.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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1 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
B2B Marketing: Customer Journey and Go-to-Market Strategy
$34.98 $26


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