4.61 out of 5
4.61
145 reviews on Udemy

B2B Lead Generation + B2B Sales With LinkedIn, Cold Email

LinkedIn + cold email lead generation for B2B sales. Lead generation, lead nurturing emails, B2B marketing for B2B sales
Instructor:
Alex Genadinik
22,488 students enrolled
English [Auto]
Use lead generation tools to get unlimited email addresses
Lead generation script to connect with people on LinkedIn
Get a script for your email autoresponder to follow up after a cold email
Learn to nurture your cold leads and warm them up
High ticket sales
Boost B2B sales by setting up retargeting ads

Master high-ticket B2B sales, lead generation, and lead nurturing to get a large number of leads and take many of them through your sales process to become clients.

Acquire unlimited leads and do cold email and LinkedIn outreach. Then whoever doesn’t respond, do lead nurturing to turn them from cold leads to warm leads that engage later.

Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales.

I get asked a few times a week by my coaching students how to do cold email and cold outreach.

The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people’s inboxes.

In this course, I’ll reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process.

B2B SALES AND LEAD GENERATION TOOL

I’ll show you a tool that gives you email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course.

PAID TOOLS DISCLAIMER

The D7 tool is paid, but it is inexpensive. Also, some tools will require an email address to sign up.

LEAD GENERATION BEYOND COLD EMAIL

Cold email marketing isn’t the most desired approach to doing B2B sales because cold email is tedious to do and many of your potential clients will see it as spam. In this course, we go beyond just cold email. I’ll show you how to do lead generation with SEO, freelancing sites, content, and much more.

B2B SALES AND LEAD GENERATION FOR AGENCIES, CONSULTING, LOCAL SERVICES, AND FREELANCERS

Many small businesses rely on cold lead generation and B2B sales outreach to get their initial clients. The problem is that there are too many marketers pitching business owners. Instead of sending the same tired cold emails that get deleted, I’ll give you more interesting email and LinkedIn scripts that make you stand out.

This B2B sales course is made for service businesses, local services, agencies, and freelancers. If you run any of these businesses and your clients are small or mid-size companies, then this course is perfect for you.

============================

DIFFERENCE BETWEEN B2B MARKETING FOR LEAD GENERATION AND LEAD NURTURING FOR B2B SALES

Lead generation is the process of finding potential new clients and getting them to the top of your sales funnel. Unfortunately, most fresh leads don’t immediately proceed to buy. For example, if you send a cold email, you won’t get many sales. After lead generation, and an initial cold email, you must perform lead nurturing to get people to take the next steps in your sales process.

This course covers both, cold lead generation with email marketing and LinkedIn and lead nurturing to turn those cold leads into sales.

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BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

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OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME 

This isn’t just a cold email and lead generation course. I volunteer my personal time to hold office hours with students in this course. During office hours, you can ask me any business question you want about B2B sales, lead generation, or cold email marketing. I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 

You can also get my help and advice at any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you with your B2B sales and lead generation. 

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MONEY-BACK GUARANTEE 

This B2B sales and lead generation course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll in this course now and master B2B sales and lead generation.

B2B sales and lead generation course welcome and what to expect

1
B2B sales and lead generation course welcome and what to expect
2
Marketing strategies overview so you can fit each into your B2B sales plan

D7 tool for lead generation and B2B sales

1
D7LeadFinder lead generation tool introduction
2
D7LeadFinder results
3
What to do with the Excel file you download it from D7LeadFinder
4
How to approach your first potential client in a professional way
5
Example of a highly-effective email pitch you can write
6
Email follow up sequence
7
What types of businesses are best as clients or have been impacted by Covid
8
Email, direct message, or phone call

LinkedIn outreach for lead generation and B2B sales

1
Problem with cold LinkedIn outreach as experienced by people you are selling to
2
Cold pitch approach and lead generation script that gets engagement
3
Treating your cold leads long-term to warm them up
4
Options for LinkedIn messaging marketing automation tools
5
LinkedIn connection message template to immediately compel and interest people
6
LinkedIn lead generation welcome message template
7
Other times to write people a message on LinkedIn
8
FindThatLead lead generation browser extension for LinkedIn to get emails
9
Using social media to find freelancing work through hashtags

How to write a business proposal to sell to large companies and organizations

1
Business proposal section introduction
2
Choosing a nice business proposal template
3
Opening slide of a business proposal
4
Table of contents slide
5
Executive summary of a business proposal of a $500k/year business
6
Advanced: Editing using emotional intelligence and understanding of your reader
7
Putting a lot of text on a proposal presentation page
8
Solution section and project schedule
9
Researching your target reader for better and more targeted writing
10
Writing the full solution part of the business proposal
11
Team section of the business proposal
12
Pricing slide of a business proposal
13
Contact information of your proposal

Setting up your business and product page on LinkedIn

1
Creating a company page in LinkedIn
2
Adding a product to your company page on LinkedIn

Creating a professional LinkedIn profile that you sell and promote from

1
LinkedIn as your reputation management on online resume
2
Professionally branding your 2 LinkedIn images
3
Managing your website listing on your contacts details
4
Updating your byline to promote your business or brand you
5
How to create a nice summary for your LinkedIn profile
6
LinkedIn endorsements and recommendations
7
Fast way to get recommendations
8
Experience, publications, and other important sections of your LinkedIn profile
9
Five hundred contacts and managing your connection requests
10
Your LinkedIn feed

Cold email and email nurturing in B2B sales

1
Difference of email autoresponder and email workflow
2
My approach to sales copywriting
3
Why we will use MailChimp (great free plan) and how to starting the setup
4
Designating a list
5
Technically setting up the autoresponder in MailChimp
6
First email of the autoresponder that can actually get your leads on a call
7
Second autoresponder email
8
Example of a good B2B sales autoresponder with Helium 10
9
Third, fourth, fifth and further emails in your autoresponder

Cold email outreach and lead nurturing via social media

1
Using Facebook to reach people and do lead generation
2
Creating Twitter lists for lead generation

Buying email lists elsewhere

1
Fiverr as a B2B marketing tool for free lead generation
2
What not to trust
3
Renting email lists
4
Learn about GDPR - EU's new data protection law

Using emotional intelligence and empathy in sales

1
What is empathy
2
How I use empathy and emotional intelligence in B2B sales
3
Handling sales objections
4
Example of how I handle sales objections in my sales process

Using a lead-generation vetting form to identify high-potential leads

1
Section introduction for creating a lead generation vetting form
2
Creating a Google Docs account so we can use Google Forms for lead generation
3
The project we will do with Google Forms to save time and money
4
Planning our lead generation form questions to properly vet our leads
5
Creating the lead generation form from a nice template
6
Embedding the lead generation form on your website
7
Getting and managing responses in your B2B sales process

Facebook ads and retargeting for B2B sales

1
Introduction to the Facebook ads section of this B2B sales course
2
Explaining the examples in the coming videos
3
Setting up 2-factor authentication for security - now required by Facebook
4
What is the Facebook Business Manager and why you should use it
5
Adding a page to our Facebook Business Manager account
6
Creating an ad account in Facebook Business Manager
7
Page permissions and details
8
Facebook ad strategies and goals
9
Page banner size
10
Setting the brand image
11
Where to get an unlimited number of great images to use on your page
12
How to set up your Facebook page screen name
13
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
14
Organizing my music page ads to build a fan base and grow
15
How to choose the campaign type for your lead generation
16
How to add a catalog of products (or B2B services) to your Facebook page
17
Publishing your store on your Facebook page - this can be B2B services too
18
How to create a custom conversion event and a tracking pixel
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

7 hours on-demand video
6 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
B2B Lead Generation + B2B Sales With LinkedIn, Cold Email
Price:
$108.98 $79

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