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28 Online Marketing Courses In 1. Online Marketing Mastery

Online marketing is the future. Learn online marketing basics like SEO & social media for 2021
Instructor:
Alex Genadinik
4,776 students enrolled
English [Auto]
Online marketing for 2021
28 unique marketing strategies
Save money by not buying multiple courses
Pick what you want to learn and go at your own pace
Social media, video, YouTube, SEO, and more
20+ hours of marketing tutorials

Learn any marketing skill you want in one course – now with 20+ hours of marketing content!

ALL THE THINGS YOU WILL LEARN IN THIS COURSE:

  • Facebook marketing

  • Selling in Facebook groups

  • Facebook pages

  • Facebook ads

  • Going viral

  • LinkedIn

  • Marketing history and fundamentals

  • Leading thinking in marketing

  • Twitter marketing

  • SEO (search engine optimization) introduction

  • SEO software, tools, and analytics

  • Google ads

  • Marketplace algorithm marketing

  • Influencer marketing

  • YouTube channel planning

  • YouTube marketing

  • Video production

  • YouTube ads

  • Podcast setup and marketing

  • Marketing case studies

  • Domain names

  • Offline marketing

  • TikToc

  • Social media marketing calendar

  • Online reputation management

  • Website sales copywriting

  • Publicity

  • Press releases

  • Online review management

MONEY-BACK GUARANTEE 

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.  

Invest in your future. Enroll now.

Introduction to marketing course introduction

1
Introduction to this mega marketing course and how to take it

Courses 1: Introduction to Facebook marketing

1
Introduction to Facebook marketing section
2
Promoting your business on Facebook groups vs. pages vs. your profile
3
How the Facebook algorithm works
4
How to make engagement beget more engagement
5
Easiest Facebook marketing: From your own personal page

Course 2: Selling from Facebook groups

1
What kind of groups you can sell from locally
2
How to find existing global groups where you can sell to large audiences
3
Starting to use local Facebook groups
4
Joining a BUY/SELL group
5
How to post products for sale
6
Results of my own posting - case study
7
Where to get lots of free good images you can use

Course 3: Facebook page

1
Facebook page section introduction
2
Beginning to set up your Facebook page
3
Page banner size
4
Setting the brand image
5
Facebook page "About" section
6
Creating a store on your Facebook page

Course 4: Facebook ads and retargeting

1
About the examples in the following videos about Facebook ads
2
What is the Facebook Business Manager and why you should use it
3
Setting up 2-factor authentication for security - now required by Facebook
4
Adding a page to our Facebook Business Manager account
5
Creating an ad account in Facebook Business Manager
6
Page permissions and details
7
Ad goals and a few strategies
8
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
9
Organizing my music page ads to build a fan base and grow
10
How to choose the campaign type
11
How to add a catalog of products to your Facebook page
12
Publishing your store on your Facebook page
13
How to create a custom conversion event and a tracking pixel
14
Showing how I created one campaign with multiple ad sets
15
Narrowing your Facebook ad targeting
16
Budgets for your ads
17
Running an ad directly to your product catalog
18
Dangerous ad targeting pitfall with a real example

Course 5: Virality

1
Introducing virality and the viral coefficient formula
2
Viral coefficient calculator
3
Ads having a role in virality
4
How to get business referrals
5
The net promoter score
6
Canva introduction
7
How to create your infographic so you can make more attractive posts

Course 6: LinkedIn

1
LinkedIn as your reputation management on online resume
2
Professionally branding your 2 LinkedIn images
3
Managing your website listing on your contacts details
4
Updating your byline to promote your business or brand you
5
How to create a nice summary for your LinkedIn profile
6
LinkedIn endorsements and recommendations
7
Fast way to get recommendations
8
Experience, publications, and other important sections of your LinkedIn profile
9
Five hundred contacts and managing your connection requests
10
Company page for branding and SEO citation
11
Participating in LinkedIn groups
12
Your LinkedIn feed

Course 7: Marketing history, evolution, and fundamentals

1
History and economic roots of marketing
2
How to identify your target market
3
Example of identifying your target customer demographics and psychographics
4
Exercise: Find and talk to your customers
5
Leveraging large platforms

Course 7 continued: Leading thinkers in marketing and their ideas

1
Steve Blank and the Customer Development methodology
2
Eric Ries: Three engines of growth

This is a very good lecture to have in an introduction to marketing course because it help you align your thinking and gives you a broad vision for how to grow your business, and the viable high level strategies.

3
Seth Godin and the Purple Cow

In this part of the course I talk about Seth Godin. Seth Godin is one of my favorite thinkers in the world of marketing. His thinking is typically high level and he has had many ideas and concepts that have positively influenced the marketing world, and often changed it. One such idea is his concept of the Purple Cow. Of course, no such thing exists. So if you ever saw a purple cow, it would get your attention. This is a theoretical concept. So try to use this analogy in your business. What can you do, or how can you brand or position your business in order to make some part of your business to be a purple cow, and attract people's attention and curiosity. If you add such an element to your business, you can get more attention from customers, more publicity and ultimately more clients, growth, revenue and profit.

Course 8: Twitter marketing

1
Introduction to the Twitter marketing section
2
How your Twitter page and account branding should look like
3
What to do on Twitter on day 1
4
Tweet formula: How much and what types of content to tweet
5
Introduction to Twitter hashtags
6
Best tweet length
7
Best time of week and day to tweet
8
Ideal number of hashtags to use in a tweet to amplify sharing & engagement
9
Advanced - get more sharing by adding sharables and tweetables
10
Make your own business hashtag
11
Strategies for pinned tweets

Course 9: SEO Introduction

1
Introduction to SEO (search engine optimization)
2
Introduction to keyword research with the Google Keyword Tool
3
Getting Yoast and SEO keyword and title meta tags

Downloading your Yoast SEO plugin for your WordPress website, and how to set the title meta tag, and the description meta tag for each page of your website.

4
SEO for new websites with citations
5
SEO definitions for beginners
6
NEW! How to know which SEO links are good

SEO can be very tricky. It is very difficult to know which links (sometimes called backlinks) are good, and which are not useful. In this lecture I give you the general background to be able to determine which links are good, and which are not.

Course 10: SEO tools and software analytics

1
Setting up your Webmaster Tools for SEO
2
Where your pages are ranking and page/query performance in SEO
3
Troubleshooting crawling errors
4
Creating your sitemap.xml
5
Submitting new URLs and checking for page status and indexing
6
How to set up Google analytics for your website
7
Google Core Web Vitals for SEO
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

19 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion
28 Online Marketing Courses In 1. Online Marketing Mastery
Price:
$59.98 $45

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